Ten Adams Capabilites

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Good healthcare is about more than just medicine. Healthcare is a promise that patients will be well cared for. They want to be attended to by skilled practitioners. They want easy access to programs and services that empower them or heal what ails them. They want interactions at every touch point that make them feel confident, comforted and respected. In today’s marketplace, healthcare is about more than just good outcomes. It’s about the patient experience. And if patients don’t get an experience that satisfies, they’ll look elsewhere.
Of course healthcare is about healing. But healthcare is also a business—a complex, competitive, high-stakes business built on good products supported by exceptional service and effective marketing. To win market share, healthcare providers need to build all three components in sync—the development of strategic business offerings and signature programs; ongoing attention to the delivery of a patient experience that is second to none; and marketplace insights to help fuel the most effective marketing of (and drive consumer preference for) all of the above.
Ten Adams believes today’s healthcare providers deserve more than a reactive, “cobbled together” strategy for winning market share. We think they deserve a partner who takes the long view and understands the synchronicity between business development, workforce training and marketing. One who can consult and advise, as well as execute. One who has what it takes to create the same kind of experience for its clients that those clients strive to create for their patients. And that's just what we're here for.

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Ten Adams Capabilites

  1. 1. Capabilities Presentation
  2. 2. RELAX. WE KNOW HEALTHCARE
  3. 3. Agenda • Our History • Our Focused Approach • Our Expertise • Our Process • Case Study • Appling Our Expertise for Mercy Health Partners • Signature Products • Next Steps
  4. 4. Ten Adams • Founded in 1985, Ten Adams is a recognized leader in healthcare marketing and consulting – and healthcare is our only area of focus. • Originally located at 10 Adams Avenue – in Evansville’s Preservation District. • Our clients include hospitals and healthcare networks across the U.S. • Members of our team have years of experience as hospital administrators and marketers. • We offer big-picture strategy and planning, coupled with award – winning creative and detailed program implementation at the local level.
  5. 5. We Believe… 1. Good healthcare is about more than just medicine. 2. The patient experience includes three essential components. 3. The healthcare profession deserves better.
  6. 6. Client Benefits • Ten Adams offers a breadth and depth of services rarely found in one company • Ten Adams understands the issues facing the healthcare profession – we have worked in and with hospitals across the U.S. • We are flexible - we can deliver any portion or all of the areas of our healthcare focused expertise • We will collaborate with your internal team and/or any other trusted resources to most effectively grow your market share
  7. 7. Mercy Health Partners Account Team Jon Headlee, Scott Mosley, Kris Laufer, Nancy Daugherty, Matt Klein, Ellen VanRoyen, President VP Strategy & VP Creative VP Marketing & Account Director Internal Account Client Services Services Media Services Manager • We will assign the experts from our team to each project or campaign to maximize your budget and time frame. • This account structure provides a thorough representation of the experts needed to effectively meet your healthcare marketing needs.
  8. 8. A Different Kind of Healthcare Specialist We have a very real understanding of healthcare’s tremendous complexities. And we know that your success hinges on more than just marketing! It hinges on delivering an optimal patient experience, every time.
  9. 9. How Do We Do It? By Offering Insight in 3 Critical Areas:
  10. 10. How Do We Do It? By Offering Insight in 3 Critical Areas: Business Development
  11. 11. How Do We Do It? By Offering Insight in 3 Critical Areas: Business Development Marketing
  12. 12. How Do We Do It? By Offering Insight in 3 Critical Areas: Business Development Workforce Marketing Development
  13. 13. How Do We Do It? By Offering Insight in 3 Critical Areas: Do you have “signature” programs that will not only attract consumers… Business Development Workforce Marketing Development
  14. 14. How Do We Do It? By Offering Insight in 3 Critical Areas: Do you have “signature” programs that will not only attract consumers… …but also differentiate you from other healthcare providers in your market? Business Development Workforce Marketing Development
  15. 15. How Do We Do It? By Offering Insight in 3 Critical Areas: Do you have “signature” programs that will not only attract consumers… Is your marketing focused on …but also differentiate you from other areas with the highest potential healthcare providers in your market? Business for profitable return? Development Workforce Marketing Development
  16. 16. How Do We Do It? By Offering Insight in 3 Critical Areas: Do you have “signature” programs that will not only attract consumers… Is your marketing focused on …but also differentiate you from other areas with the highest potential healthcare providers in your market? Business for profitable return? Development Are your sales and advertising tools as effective as they Workforce could be? Marketing Development
  17. 17. How Do We Do It? By Offering Insight in 3 Critical Areas: Do you have “signature” programs that will not only attract consumers… Is your marketing focused on …but also differentiate you from other areas with the highest potential healthcare providers in your market? Business for profitable return? Development Are your sales and advertising tools as effective as they Workforce could be? Marketing Development Are you utilizing today’s array of communications media to its best potential?
  18. 18. How Do We Do It? By Offering Insight in 3 Critical Areas: Do you have “signature” programs that will not only attract consumers… Is your marketing focused on …but also differentiate you from other areas with the highest potential healthcare providers in your market? Business for profitable return? Development Are your sales and advertising tools as effective as they Workforce could be? Marketing Development Are you utilizing today’s array of communications Are you delivering an media to its best potential? optimal patient experience?
  19. 19. How Do We Do It? By Offering Insight in 3 Critical Areas: Do you have “signature” programs that will not only attract consumers… Is your marketing focused on …but also differentiate you from other areas with the highest potential healthcare providers in your market? Business for profitable return? Development Are your sales and advertising tools as effective as they Workforce could be? Marketing Development Are you utilizing today’s array of communications Are you delivering an media to its best potential? optimal patient experience? One that will transform patients and visitors into enthusiastic ambassadors?
  20. 20. Building Your Brand
  21. 21. Measuring Results Marketing “Conversion” Process Awareness Interest Engagement Intervention Revenue 80% Inquiry Assessment/ Prevention/ Net Threshold Screening/ Treatment Incremental Education Gains Advertising/Promotion Direct Marketing Referral Billing/Collection Call/Fulfillment Site of Care Center Delivery
  22. 22. Working Strategically • Work together to develop strategies and programs to deliver needed results • Define the metrics that are relevant to the strategy • Willingness and ability to share in the “ownership” of marketing outcomes • Discipline to measure against a defined set of objectives • Based upon that objective measurement – Refine future initiatives for further success
  23. 23. Marketing Campaign Development Process Adjustment/Refinement Results Measuring Against the Campaign Objectives Promotional Campaign Tactical Executing/Managing the Campaign Execution Promotional Campaign Creative Expression, Promotional Materials, Media Mix iMap360 Process Advertising, Public Relations, Sales Promotion, Promotional/Positioning Strategy Direct Selling, Customer Relationship Mgmt Marketing Goals, Strategies, Objectives People, Product, Price, Place, Promotion Practice Foundation Mission, Vision, Values
  24. 24. Building Your Brand
  25. 25. 12-Step Process

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