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Good healthcare is about more than just medicine. Healthcare is a promise that patients will be well cared for. They want to be attended to by skilled practitioners. They want easy access to programs and services that empower them or heal what ails them. They want interactions at every touch point that make them feel confident, comforted and respected. In today’s marketplace, healthcare is about more than just good outcomes. It’s about the patient experience. And if patients don’t get an experience that satisfies, they’ll look elsewhere.
Of course healthcare is about healing. But healthcare is also a business—a complex, competitive, high-stakes business built on good products supported by exceptional service and effective marketing. To win market share, healthcare providers need to build all three components in sync—the development of strategic business offerings and signature programs; ongoing attention to the delivery of a patient experience that is second to none; and marketplace insights to help fuel the most effective marketing of (and drive consumer preference for) all of the above.
Ten Adams believes today’s healthcare providers deserve more than a reactive, “cobbled together” strategy for winning market share. We think they deserve a partner who takes the long view and understands the synchronicity between business development, workforce training and marketing. One who can consult and advise, as well as execute. One who has what it takes to create the same kind of experience for its clients that those clients strive to create for their patients. And that's just what we're here for.