Are you ready?There have been some major shiftsin consumer behaviour in ourpost-recession world.Heightened awareness of value and affordabilityhas driven consumers to trade down to lessexpensive brands, and has fuelled a spike inprivate label sales across product categoriesand retail formats.‘Inconspicuous’ consumption has becomeincreasingly prevalent. Basic consumer loyaltyis up for grabs. This creates issues for companieswho are caught in the NOW, but opens doorsfor companies who are willing to rethink theirvalue propositions and innovation programmes,to position themselves for growth in apost-recession world.
1 Fresh vision Figured out what will be different about the new post-recession world and how that applies to your business?2 Awareness If you were starting from scratch today, what would you do differently?
3 Perspective If you were competing against your company, where would you attack?4 Perception What stereotype do current and potential clients have of your business and industry?
5 New blood Which 3-4 prospective and acquirable clients would have the most long-term impact on your business?6 Differentiation Is your proposition unique? Does it communicate a clear and powerful message?
7 Capability What capability gaps are impacting on your ability to grow?8 Big Ideas How are your customers’ needs changing? Do you have big ideas to help fulfil those needs?
Your potential.Our expertise.Although applying innovative ideasin the workplace is a good bestpractice, its not one that comeseasily to many of us.That’s why supporting your business withoutside insights and pragmatic businessacumen can throw up unique ways to hitthe sweet spots where high customervalue, high strategic value and optimalinvestment levels intersect.0508 TEMPLE GREY www.templegrey.com