People Culture at Freshii - Ashley Dalziel - #TorontoHR
People Culture, Vice President
BA | MA | Lululemon HQ
I. History – lululemon + Freshii
II. Guiding Principles
III. Freshii’s People Culture Top 4
IV. Creating Communitii – Case Study
David Letterman Oscar de la Renta
Appeal to the
2013 2014 2015 September 25, 2016
YEARS TO REACH 200 STORES
LEADING NORTH AMERICAN
FAST CASUAL RESTAURANT
OPERATOR WITH A UNIQUE
AND POWERFUL BRAND
Sincethe end of fiscal 2013, Freshii has increased itsstore network from 70
locationsto 244 locationsas of September 25, 2016 while concurrently
delivering 14 consecutive quartersof positive same-store salesgrowth
In Technomic’s“2016 Technomic Top100 Global Chain Restaurant Report”,
Freshii wasranked the fastest growing multinational chain restaurantin the
world for 2015 (bystore growth)
AwardedBest Workplace Culture at the Canadian HR Awards
Freshii officiallybecame a public company(FRII) January31, 2017
BUILD A COMPANY
WITH A KILLER
CULTURE, NOT A
CULTURE THAT KILLS
OPPORTUNITIES TO GO DEEPER ON PEOPLE & CULTURE
TO DRIVE RESULTS IN YOUR STORE
MORE TEAM ACTIVITIES
INVEST IN TRAINING
FEEDBACK / !:!s /
DEVELOPMENT & GROWTH
RECRUITING & RETAINING TALENT
Understand what current Team Members
value (& want more of).
Utilize a varietyof recruiting strategies –
Hire for culture fit. Train for skill.
Best storesdelegate and empower their
Performance Reviews,1:1’s, Growth
Path, Freshii U 200 / 300 / 400 Level
#1 request from our TMs is “more Training”.
Highest performingstoresrun a leaner team
that is more efficient (lower labor).
Invest in core people.
1% of sales set aside for team activities
Powerful Communication toolsfor global cnx
WHAT WOULD MAKE WORKING AT FRESHII BETTER?
Financial information for the 39 week period ended September 25, 2016 for traditional franchised locations in North America.
LEADING CULTURE IN
Cultureis our secret sauce! It’s the way we bring our brand to
life, and to do it well we need to be doing 1000 littlethings right.
Connecting people to the right tools.
Keeping people up to date on innovations.
Learning from each other (vs. reinventing the wheel).
Lack of Community = lack of brand love.
What didn’t work?
Email Marketing (Mail Chimp)
CommunicationOverload (DailyDigest = White noise)
FC & HQ Communication Breakdown
Global Content, not always relevant
Our solution? Communitii – tools, best practices, & inspiration at
your finger tips.
Profit Sharing Programs
Focus of the
& Rewards Programs
Freshii People &
Triple Bottom Line
(Social, WE & Mission Green)