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People Culture at Freshii - Ashley Dalziel - #TorontoHR

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Ashley Dalziel, VP of People Culture at Freshii shared a framework for managing remote employees and keeping a central vision of what workplace culture means for employees and customers.

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People Culture at Freshii - Ashley Dalziel - #TorontoHR

  1. 1. PEOPLE CULTURE CONFIDENTIAL 4
  2. 2. 2 ii FOREVER ASHLEYDALZIEL People Culture, Vice President BA | MA | Lululemon HQ Alumni AGENDA I. History – lululemon + Freshii II. Guiding Principles III. Freshii’s People Culture Top 4 IV. Creating Communitii – Case Study
  3. 3. David Letterman Oscar de la Renta Appeal to the Masses Always with Style
  4. 4. ‘LULULEMON’ THE FRESH FOOD BUSINESS
  5. 5. 5 GUIDING PRINCIPLES THAT DRIVE US EVERY DAY 9
  6. 6. TALK IS CHEAP, EXECUTION SETS US APART 10
  7. 7. LAUNCH FAST, FAIL FAST, ITERATE FASTER 11
  8. 8. BUILD A COMPANY WITH A KILLER CULTURE, NOT A CULTURE THAT KILLS OUR COMPANY 12
  9. 9. NUMBERS RULE! 13
  10. 10. PICK YOUR BATTLES 14
  11. 11. 70 SYSTEM-WIDE STORES 2013 2014 2015 September 25, 2016 101 178 244 YEARS TO REACH 200 STORES 11 12 16 18 15 LEADING NORTH AMERICAN FAST CASUAL RESTAURANT OPERATOR WITH A UNIQUE AND POWERFUL BRAND  Sincethe end of fiscal 2013, Freshii has increased itsstore network from 70 locationsto 244 locationsas of September 25, 2016 while concurrently delivering 14 consecutive quartersof positive same-store salesgrowth  In Technomic’s“2016 Technomic Top100 Global Chain Restaurant Report”, Freshii wasranked the fastest growing multinational chain restaurantin the world for 2015 (bystore growth)  AwardedBest Workplace Culture at the Canadian HR Awards  Freshii officiallybecame a public company(FRII) January31, 2017 ACCOLADES
  12. 12. CONFIDENTIAL BUILD A COMPANY WITH A KILLER CULTURE, NOT A CULTURE THAT KILLS YOUR COMPANY OPPORTUNITIES TO GO DEEPER ON PEOPLE & CULTURE TO DRIVE RESULTS IN YOUR STORE MORE TEAM ACTIVITIES INVEST IN TRAINING FEEDBACK / !:!s / DEVELOPMENT & GROWTH CLEAR COMMUNICATION & EXPECTATIONS RECRUITING & RETAINING TALENT  Understand what current Team Members value (& want more of).  Utilize a varietyof recruiting strategies – alwaysbe recruiting.  Hire for culture fit. Train for skill. PEOPLEDEVELOPMENT  Best storesdelegate and empower their team.  Performance Reviews,1:1’s, Growth Path, Freshii U 200 / 300 / 400 Level TRAINING  #1 request from our TMs is “more Training”.  Highest performingstoresrun a leaner team that is more efficient (lower labor).  Invest in core people. COMMUNICATION& EXPERIENCE  1% of sales set aside for team activities  Powerful Communication toolsfor global cnx WHAT WOULD MAKE WORKING AT FRESHII BETTER? 12 1 Financial information for the 39 week period ended September 25, 2016 for traditional franchised locations in North America.
  13. 13. CONFIDENTIAL OUR FOCUS ON PEOPLE 26
  14. 14. 11 LEADING CULTURE IN A GLOBAL FRANCHISED MODEL  Cultureis our secret sauce! It’s the way we bring our brand to life, and to do it well we need to be doing 1000 littlethings right.  The Gap?  Connecting people to the right tools.  Keeping people up to date on innovations.  Learning from each other (vs. reinventing the wheel).  Lack of Community = lack of brand love.  What didn’t work?  Email Marketing (Mail Chimp)  CommunicationOverload (DailyDigest = White noise)  FC & HQ Communication Breakdown  Global Content, not always relevant  Our solution? Communitii – tools, best practices, & inspiration at your finger tips. Daily Huddles Profit Sharing Programs BOH Communication Board Team Activities (1% Sales) Focus of the Week Recognition & Rewards Programs Team Challenges Freshii People & People Polls Triple Bottom Line (Social, WE & Mission Green) KILLERCULTURESTRATEGIES
  15. 15. Personal Goals Financial Goals Business Goals Philosophical Goals ii FOREVER 18
  16. 16. 19 ii FOREVER
  17. 17. AshleyDalziel Vice President People Culture Email: ashley@freshii.com Favourite Freshii Meal: OaxacaBowl, sub cilantro lime vinaigrette,add tofu THANK YOU CONFIDENTIAL

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