Online Communities for Associations

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Whether professional, affinity or trade group, if you're like most associations, you're trying to figure out the best ways to keep conversations going with your members and create meaningful, valuable relationships to accomplish your goals. You are probably looking for some new avenues of communication and engagement through social media and online communities. In this presentation, learn how associations use social online communities to boost recruitment and member loyalty by improving the user experience.

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Online Communities for Associations

  1. 1. Online  Communi+es  for  Associa+ons  How  associa)ons  use  social  online  communi)es  to  boost  recruitment  and  member  loyalty  ©  2011  Telligent.  All  rights  reserved.    
  2. 2. First  things  first.    What’s  a   community?   A  community  is  an  online  hub  where  people  with   shared  interests  can  communicate,  get  support,  build   rela+onships  and  be  recognized  using  today’s  most   popular  social  media  and  Web  2.0  applica+ons.    ©  2011  Telligent.  All  rights  reserved.    
  3. 3. Okay.    So,  how  do  associa+ons  use   online  communi+es?     Affinity  groups  use  communi+es  to  provide  social   and  networking  opportuni+es  to  members  who  share   the  same  interests.   Trade  groups  use  communi+es  to  promote  the   economic  ac+vi+es  of  member  companies  and   provide  collec+ve  representa+on.   Professional  groups  use  communi+es  to  expand   the  knowledge  or  skills  of  their  members  and   promote  professional  standards.  ©  2011  Telligent.  All  rights  reserved.    
  4. 4. Now,  I  know  how  associa+ons  use   communi+es.    Why?    What  are  the  benefits?   1.  Increase  awareness   2.  Build  rela+onships   3.  Establish  thought  leadership   4.  Reinforce  your  value  proposi+on   5.  Drive  membership  ©  2011  Telligent.  All  rights  reserved.    
  5. 5. 1.    Increase  awareness…   Increase  awareness  and  outreach  by  tapping  into  the   conversa+ons  that  people  are  having  about  your   associa+on  online.  ©  2011  Telligent.  All  rights  reserved.    
  6. 6. 2.    Build  rela+onships…   Build  rela+onships  with  current  and  future  members   by  crea+ng  a  central  hub  where  in-­‐depth   conversa+ons  and  networking  are  possible.  ©  2011  Telligent.  All  rights  reserved.    
  7. 7. 3.    Establish  thought  leadership…   Posi+on  your  associa+on  as  the  leading  online   resource  for  informa+on  that  people  can’t  find   anywhere  else.  ©  2011  Telligent.  All  rights  reserved.    
  8. 8. 4.    Reinforce  your  value  proposi+on…   Reinforce  your  members’  sense  of  affilia+on  and   value  by  offering  interac+ve,  online  programs  for   accredita+on,  learning  and  mentoring.  ©  2011  Telligent.  All  rights  reserved.    
  9. 9. 5.    Drive  membership…   Increase  membership  by  engaging  people  and   cul+va+ng  rela+onships  through  the  communica+on,   educa+on,  networking  and  collabora+on  that  online   communi+es  make  possible.  ©  2011  Telligent.  All  rights  reserved.    
  10. 10. One  more  ques+on.    Who  is  Telligent?   Telligent  is  the  leading  provider  of  social  community   soXware  for  the  enterprise.    We  power  thousands  of  online   communi+es  worldwide.  See  for  yourself.  Check  out  these   associa+ons’  online  communi+es  built  on  Telligent   Community:   AICPA’s  community.thiswaytocpa.com   Bri)sh  Dental  Associa)on’s  www.bda.org   American  marke)ng  Associa)on’s  www.marke)ngpower.com   For  resources  designed  specifically  for  associa+ons,   check  out  our  Best  Prac+ce  Toolkit.   Facebook   YouTube   @telligent   Google+   LinkedIn  ©  2011  Telligent.  All  rights  reserved.    

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