BMW Connected Drive, November 2010

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BMW Connected Drive, November 2010

  1. 1. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 1 BMWBMWBMWBMW ConnectedDriveConnectedDriveConnectedDriveConnectedDrive.... Achieve InAchieve InAchieve InAchieve In----Vehicle Content Integration with SmartVehicle Content Integration with SmartVehicle Content Integration with SmartVehicle Content Integration with Smart SystemsSystemsSystemsSystems.... Freude am FahrenFreude am FahrenFreude am FahrenFreude am Fahren TelematicsTelematicsTelematicsTelematics UpdateUpdateUpdateUpdate MunichMunichMunichMunich November 2010November 2010November 2010November 2010
  2. 2. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 2 Outline.Outline.Outline.Outline. WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge???? Solution,Solution,Solution,Solution, partpartpartpart 1111 WhoWhoWhoWho isisisis involvedinvolvedinvolvedinvolved???? Solution,Solution,Solution,Solution, partpartpartpart 2222
  3. 3. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 3 WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge???? CustomersCustomersCustomersCustomers wantwantwantwant relevantrelevantrelevantrelevant servicesservicesservicesservices inininin theirtheirtheirtheir carcarcarcar,,,, thatthatthatthat needneedneedneed totototo bebebebe adapatedadapatedadapatedadapated intointointointo thethethethe automotiveautomotiveautomotiveautomotive contextcontextcontextcontext....
  4. 4. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 4 WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge???? LifecyclesLifecyclesLifecyclesLifecycles ofofofof thethethethe outsideoutsideoutsideoutside worldworldworldworld andandandand thethethethe inininin carcarcarcar worldworldworldworld do notdo notdo notdo not matchmatchmatchmatch.... NewNewNewNew featuresfeaturesfeaturesfeatures everyeveryeveryevery monthmonthmonthmonth NewNewNewNew featuresfeaturesfeaturesfeatures everyeveryeveryevery 1111----3333 yearsyearsyearsyears
  5. 5. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 5 WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge???? FeaturesFeaturesFeaturesFeatures ofofofof thethethethe outsideoutsideoutsideoutside worldworldworldworld areareareare technicallytechnicallytechnicallytechnically locatedlocatedlocatedlocated outside.outside.outside.outside.
  6. 6. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 6 WhatWhatWhatWhat isisisis thethethethe challengechallengechallengechallenge???? MismatchMismatchMismatchMismatch ofofofof businessbusinessbusinessbusiness modelsmodelsmodelsmodels andandandand customercustomercustomercustomer expectationexpectationexpectationexpectation.... Free Ad sponsored Subscription Combined business models Micropayments
  7. 7. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 7 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? SimpleSimpleSimpleSimple architecturalarchitecturalarchitecturalarchitectural schemeschemeschemescheme.... OEMOEMOEMOEM controlledcontrolledcontrolledcontrolled backendbackendbackendbackend Services in the cloud backendbackendbackendbackend
  8. 8. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 8 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? MINIMINIMINIMINI ConnectedConnectedConnectedConnected. Move. Move. Move. Move totototo thethethethe CECECECE devicedevicedevicedevice, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
  9. 9. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 9 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? MINIMINIMINIMINI ConnectedConnectedConnectedConnected. Move. Move. Move. Move totototo thethethethe CECECECE devicedevicedevicedevice, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
  10. 10. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 10 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? MINIMINIMINIMINI ConnectedConnectedConnectedConnected. Move. Move. Move. Move totototo thethethethe CECECECE devicedevicedevicedevice, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar.... HeadunitHeadunitHeadunitHeadunit OEMOEMOEMOEM controlledcontrolledcontrolledcontrolled backendbackendbackendbackend
  11. 11. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 11 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
  12. 12. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 12 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
  13. 13. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 13 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
  14. 14. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 14 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar....
  15. 15. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 15 What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)?What could be the solution (part 1)? BMW Online. DoBMW Online. DoBMW Online. DoBMW Online. Do itititit inininin thethethethe cloudcloudcloudcloud, but do not, but do not, but do not, but do not sacrificesacrificesacrificesacrifice usabilityusabilityusabilityusability withinwithinwithinwithin thethethethe carcarcarcar.... HeadunitHeadunitHeadunitHeadunit OEMOEMOEMOEM controlledcontrolledcontrolledcontrolled backendbackendbackendbackend
  16. 16. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 16 WhoWhoWhoWho isisisis involvedinvolvedinvolvedinvolved???? OEM Service Provider Customer CE Device Manufacturer
  17. 17. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 17 NGTPNGTPNGTPNGTP ArchitecturalArchitecturalArchitecturalArchitectural proposalproposalproposalproposal.... DecouplingDecouplingDecouplingDecoupling ofofofof contentcontentcontentcontent.... Other Services Components&Components&Components&Components& interfacesinterfacesinterfacesinterfaces Telematic Unit (TU) Interface1 Interface2 Interface6 PSAP Service Integrator (SI) Call Center (CC) Dispatcher (DSPT) Service Handler (SH) Other Services Interface 5 Interface 8 proprietary Logging / Auditing Monitoring Security GeneralGeneralGeneralGeneralaspectsaspectsaspectsaspects Interface 3 Provisioning Data Provider (PDP) Interface 4 Customer Data Provider (CDP) Interface 7 Content Provider (CP) www.ngtp.org
  18. 18. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 18 IfIfIfIf youyouyouyou wantwantwantwant totototo bebebebe partpartpartpart ofofofof thethethethe solutionsolutionsolutionsolution............ BestBestBestBest practicespracticespracticespractices.... Use standards. Tie up to existing eco-systems. Keep your interfaces simple. Keep your interfaces stable. Watch out for synergetic business models.
  19. 19. Telematics Update Munich Reinhard Jurk BMW Group November 2010 Seite 19 ThankThankThankThank youyouyouyou.... Some pictures Courtesy graur razvan ionut Salvatore Vuono, jscreationzs / FreeDigitalPhotos.net

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