The global cyber security market

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Presentation from Telefonica Digital about the global cyber security market

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The global cyber security market

  1. 1. - The hidden opportunity in the new connected world Points of difference  Market strength - Consumer  Market strength – Corporate  Service provisioning capability Leading OBs 2015 Revenue target Cloud +Security* €Bn 0.5-0.7 *According to guidance criteriaMR. VIVEK DEV 1
  2. 2. The hidden opportunity for Telefónica Global Trends Customer’s view • Professionalization & globalization of threats • A „must have‟ – top of mind • Growing complexity – The hidden • Willingness to pay “perimeters” disappearing opportunity in the • Telcos are trusted security • Consumerization and new connected world providers … mobilization • … Best positioned to deliver • Social networking threats, child safety/ privacy risks 2
  3. 3. Making Security simple for our customers Consumers & SMBs Enterprises & Public Sector  Digital  Consulting andInformation confidence and management ofSecurity (IS) child safety security needs  Protection ofElectronic  Protection of what business assets andSecurity (ES) matters most end user safetyMobile  Secure mobile  Secured mobileSecurity (MS) device experience management 3
  4. 4. Sustained growth capturing new categories Sustain or gainTelefónica Digital Capture untapped 243 share in growing +Revenues (€ M) opportunities categoriesInformation Security (IS) Social/ ChildConsumers and SMBs 79 protection over our broadband baseIS Enterprise 60 Ride growthElectronic Security (ES) New telco-based 2 trend inConsumers and SMBs digital opportunities LATAM ofES Enterprise 102 +20% yoy <1 High smartphone/Mobile Security tablet base growth 2011 4
  5. 5. Trusted service provider in the Information Security space  Managed security servicesAvailable in:  3 Global Security Operation Centres (SOCs)  Network & Cloud based services  Market leader in Spain and PeruEmbracing online security EUROPE LATAM Digital experience protection Device Network Personal back-up & management Cloud Child safetyMass Information Security IS Enterprise 5
  6. 6. Compelling propositions in the Electronic Security space  Critical infrastructuresAvailable in:  City/civilian security, fleets, …  Signal jamming  Emergency services (e.g. 911/112) EUROPE LATAM ~ €30/monthNext in: camera includedMass Electronic Security ES Enterprise 6
  7. 7. Significant growth potential in the mobilesecurity categoryAvailable in: Just launched in: >10k users Device theft or loss 675,000 Selective Compliance & Network wipe Security Network Content Access users filtering Control 20,500 App control & Data leak June-11 Today Antimalware prevention Certificate ManagementNext in: Next in: ~ €4/monthConsumer Mobile Security Secure Mobile Device Management 7
  8. 8. In summary… Security is a high growth opportunity for us We are already leading established categories which will keep on growing significantly We are very well positioned to capture the new opportunities the digital world is creating 8
  9. 9. Get in touchExplore our Hub: http://www.telefonica.com/digitalhubTrack us on Twitter: http://www.twitter.com/tefdigitalWatch our latest videos: http://www.youtube.com/telefonicadigitalLook us up on LinkedIn: http://www.linkedin.com/company/telef-nica-digital 9

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