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Ponencia Telefónica Europa en #cloudmediaday

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Ponencia de Mike Short, de Telefónica Europa en #CloudMediaDay, evento dirigido al sector media.

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Ponencia Telefónica Europa en #cloudmediaday

  1. 1. Screens everywhere Dr. Mike Short CBE mike.short@telefonica.com
  2. 2. Agenda 2
  3. 3. The mobile phone turns 40 3
  4. 4. analog_ from
  5. 5. digital_ to 5
  6. 6. 6
  7. 7. Everyone now has the power to innovate in a digital world thanks to the marriage between the two great innovation platforms of the 21st century: internet and mobile. Dr. Mike Short, VP Telefónica, Financial Times, April 2013 7
  8. 8. differently_ See the world 8
  9. 9. We’re communicating more than sleeping The average UK adult is now spending more time using media than they are sleeping. 8h 41m communicating versus 8h 21m sleeping 8hrs 41m Source Ofcom August 2014 9
  10. 10. http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr13/downloads/
  11. 11. Internet and web-based content: key statistics Source: IDATE / Industry data / Ofcom / comScore *comScore MMX, August 2013, home and work panel, persons 15+ † IDATE / Industry data / Ofcom, 2013. ‡ international research, September 2013, internet users 18+ 11 Figure 5.1
  12. 12. Mobile internet take up 12 Figure 5.8
  13. 13. Internet share of total advertising spend 13 Figure 5.2
  14. 14. Wired internet advertising expenditure per head: 2008-12 14 Figure 5.3 2012
  15. 15. Mobile advertising expenditure per head: 2008-12 15 Figure 5.5
  16. 16. Tapped on an advert in a mobile browser or application in the past month 16 Figure 5.7
  17. 17. Smartphone take-up 17 Figure 5.11
  18. 18. Portable devices used to access the internet 18 Figure 5.21
  19. 19. Most important device for accessing the internet 19 Figure 5.22
  20. 20. Internet activities conducted on a mobile phone/smartphone 21 Figure 5.13
  21. 21. Monthly accessing of social networking sites on mobile phones 22 Figure 5.30
  22. 22. The internet as a primary source of news 23 Figure 5.39
  23. 23.  Business / Advertising Impact  Cameras everywhere  New editing tools  Easy upload to the web  Access to archives with digitization  File storage options multiply Storytelling is changing 24
  24. 24. Weekly access of online video clips 25 Figure 5.26
  25. 25. Accessing online video clips, by device ownership 26 Figure 5.28
  26. 26. Type of TV/Video service accessed on mobile 27 Figure 5.36
  27. 27. Proportion of regular users who pay a subscription fee for access 28 Figure 5.38
  28. 28. Screens everywhere
  29. 29.  Office  Outdoor  Local  Education New domains for distribution 30
  30. 30.  New Screens, new markets, wider reach  New formats and business models with the web  Digitization widens content, tools and distribution  Personalised media consumption Summary 31
  31. 31. INTERNET AND DEVICES
  32. 32. Smartphone operating system take-up 33 Figure 5.12
  33. 33. Monthly accessing of social networking sites, by device ownership 34 Figure 5.30
  34. 34. Use of social check-in services by mobile social networkers 35 Figure 5.31
  35. 35. Average time spent browsing on a laptop or desktop computer 36 Figure 5.3

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