Introducing the Millennial Leaders - North America
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Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide. Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa. Read more about the Millennial Leaders here:
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Introducing the Millennial Leaders - North America
- 2. Millennial Leaders: The Global 11% Who Will Drive Change Through Technology We have identified a key subgroup in the Millennial generation. Instead of traditional metrics like socioeconomic status, Millennial Leaders are defined by technology and opportunity. Millennial Leaders are found at the intersection of: “Strongly Agree” I am on the cutting-edge of technology “I believe” I can make a local difference “Strongly / Somewhat Agree” I have opportunities in my country to become an entrepreneur or develop and bring an idea to market 2 2
- 3. Millennial Leaders: Where are They in the World? Top 14 Countries Country Bottom 13 Countries % of country respondents that are Millennial Leaders Country % of country respondents that are Millennial Leaders Colombia Germany 12% Peru 26% Israel 12% KSA 26% Argentina 10% Chile 22% Venezuela 22% Turkey 10% India 22% Egypt 8% China 7% Mexico 21% South Africa 20% Spain 6% Brazil 18% France 6% US 16% Czech Republic 6% Australia 15% Russia 6% Poland 14% Italy 4% Canada 13% Korea 2% Japan 1% UK 11% of Global sample = Millennial Leaders 27% 13% 15% of North American sample = Millennial Leaders N Size MOE Millennial Leaders 3 Global 1,600 +/-2.5%
- 4. North American Millennial Leaders: More Influenced By Technology Of the following, which three have been the most influential in shaping your outlook on life to date? North American Millennials North American Millennial Leaders Family 84% 83% Friends 57% 54% School/Education 55% 49% Technology 33% 46% Economy 24% 27% Media 13% 14% Religion 27% 19% 7% 9% Government 4 4
- 5. North American Millennial Leaders: Excellent Comfort Level With Technology And More Likely To Own Devices How would you describe your personal knowledge and comfort level with technology? North American Millennial Leaders 50% “Excellent” North American Millennials 92% What kind of access do you have to the following technological devices? % say “I own it” Smartphone 71% 81% Laptop 83% 83% Desktop Computer 50% 66% Tablet 37% 50% 5 5
- 6. North American Millennial Leaders: Optimistic And Believe in Making a Difference How optimistic are you about your future? North American Millennials 35% “Very Optimistic” North American Millennial Leaders 51% In general, do you think your country’s best days are ahead, or behind? 47% 64% 51% “My country’s best days are ahead” 75% Do you believe you can make a global difference? “I believe I can make a global difference” 6 6
- 7. North American Millennial Leaders: Career-Oriented And Most Confident In The School To Work Progression How important or unimportant are each of the following life accomplishments to you personally? North Americans Millennials “Making it to the top of your career” (very important) 33% North American Millennial Leaders 56% In your opinion, how easy or difficult is it for your generation to progress from school to the workplace environment? 42% “Easy” (very and somewhat easy) 7 63% 7
- 8. North American Millennial Leaders: Civically Engaged, Empowered To Drive Change Through Technology North American Millennials North American Millennial Leaders How often do you participate in your country’s political process (e.g. voting)? 34% “Always participate” 46% Technology has made me better informed about political issues in my country 38% “Strongly agree” 61% Social media plays an important role in my current political events and movements in my country 35% “Strongly agree” 55% Technology has made my government more transparent 20% “Strongly agree” 8 42% 8