In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.
This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future.
With regards to technology, ownership of personal mobile devices is on the rise, and Millennials are increasingly integrating technology into many areas of their lives. This generation is constantly online and connected, both in their personal and professional lives. They believe there are great benefits to having a digital skillset, and that technology creates more opportunities for people everywhere.