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Telefónica Global Millennial Survey: Focus on Global
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Learn more at
www.telefonica.com/millennials
Look for opportu...
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Telefónica Global Millennial Survey: Focus on Global
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Learn more at
www.telefonica.com/millennials
 On a global sc...
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Telefonica Global Millennial Survey - 2014 Global Results Fact Sheet

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In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.

This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Nowhere is that optimism more evident than in Latin America where Millennials have exceptionally high hopes for their own future and their country’s future.

Seventy-two percent of Latin American Millennials think their country’s best days are ahead, compared to only 51 percent of U.S. Millennials and 50 percent of Western European respondents who share that view. Millennials also have an entrepreneurial mindset: 72 percent agree they have opportunities in their countries to become an entrepreneur or develop and bring an idea to market.

Contained here are the 2014 Global findings presented in an easy-to-read fact sheet.

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Telefonica Global Millennial Survey - 2014 Global Results Fact Sheet

  1. 1. 1 Telefónica Global Millennial Survey: Focus on Global Title Learn more at www.telefonica.com/millennials Look for opportunities at home or abroad_ Millennials, particularly in Latin America, are optimistic about the future_ 51 50 72 49 50 28 US Western Europe Latin America Behind Ahead I believe my country’s best days are… Believe in the transformative power oftechnology_ Millennials believe North America (49 percent) and East Asia (39 percent) will lead the world in technology and innovation in the next 10 years. However, Latin American Millennials believe their country will also be a global technology leader in the next 10 years (40 percent).  More than 80 percent of Millennials worldwide consider themselves to be on the cutting edge of technology  Eighty percent of Millennials own a smartphone, and 45 percent own a tablet, more than respondents from the same countries in last year’s survey (72 percent and 28 percent, respectively)  Millennials still rely on and feel technology has significantly transformed entertainment (59 percent) and social interaction (52 percent), but say technology has also significantly transformed education and research (49 percent), finding a job (36 percent) and work productivity (33 percent)  21 percent believe technological advancement has the ability to deliver significant impact and change for individuals with disabilities  Seventy percent of Millennials do not think that their countries leaders are focused enough on developing and retaining the talent of the country’s youth  About half of Millennials in the United States (49 percent) and Western Europe (47 percent) prioritize work/life balance in the workplace, while Millennials in Latin America prioritize opportunities for training and development (39 percent)  Over 70 percent of Millennials overall consider employment opportunities abroad, though motivation varies: o Fifty percent of Latin American Millennials place more importance on finding a better paying job, while U.S. and Western European Millennials prioritize gaining perspective on the world (64 and 53 percent, respectively)  61 percent of Millennials are worried about a “brain drain,” or having the best and brightest leave to pursue opportunities abroad Millennials are optimistic, career-mindedand poised to take controloftheir futures_ Millennials, young adults aged 18-30, are optimistic about the future, particularly in Latin America; care about career stability; and think strategically about identifying the best opportunities, according to the results of the Telefónica Global Millennial Survey, now in its second year. The results showcase the pervasive nature of technology in the lives of Millennials, their entrepreneurial spirit and their concern about poverty, corruption, the economy and education. 89 percent of Millennials worldwide are optimistic about the future, and nowhere is this more true than in Latin America. Globally, almost two-thirds of Millennials believe their country’s best days are ahead, although there is variation between Latin America Millennials and those in the other two regions surveyed.. They are also focused on their futures.  Career stability is the most important accomplishment (43 percent) to reach within the next ten years  Getting married is more important for U.S. Millennials (14 percent), than for their Western European (11 percent) and Latin American (5 percent) peers  Three times as many Latin American Millennials (26 percent) consider starting their own businesses a priority personal accomplishment in the next ten years, compared to their counterparts in the United States (8 percent) and Western European (6 percent)
  2. 2. 2 Telefónica Global Millennial Survey: Focus on Global Title Learn more at www.telefonica.com/millennials  On a global scale, Millennials believe poverty (44 percent), education (26 percent) and the economy (26 percent) are key social issues confronting the world today.  72 percent believe the gap between the rich and the poor in their country is expanding.  Millennials worldwide say corruption (56 percent), education systems (42 percent) and economic inequality (41 percent) are the primary issues hindering growth in their countries Recognize economic and educational concerns as global and local issues_ Survey Methodology Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions including the United States, Western Europe and Latin America. Penn Schoen Berland conducted research from 23 June – 4 August 2014 viaonline survey and central recruit to online survey. Millennials from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Germany, Guatemala, Mexico, Nicaragua, Panama, Peru, Spain, United Kingdom, United States, Uruguay and Venezuela were surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with access to the Internet, gender, and age. The US Hispanic and Non-Hispanic populations are weighted to census. The global margin of error is +/-1.2 percent. Exactsample composition is not identical waveover waveand demographics can vary. Trend may be somewhat affected by these variations. Almost two-thirds (65 percent) of Millennials worldwide believe they can make a local difference, and 40 percent believe they can make a global difference.  They are most passionate about taking action on education (18 percent), poverty (13 percent) and the environment (10 percent)  Globally, Millennials believe learning about ways to help (44 percent) is the best way for young people to make a difference in their communities, but variations exist at a regional level: MostMillennials believe they can make a difference_ Western Europe Participating in elections (40 percent) and using social media to document, denounce and publicize (40 percent) United States Donating time (57 percent) Latin America Using social media to document denounce and publicize (50 percent) Three out of five (60 percent) of Millennials believe the education system should be their country’s top priority to focus on improving  Globally, quality of teachers (59 percent) and quality of curriculum (59 percent) are identified as key areas for improvement in education  Two-thirds of Millennials in the United States (66 percent) say affordability is the primary issue, and almost as many (61 percent) Latin Americans say access to technology is the key issue  STEM-related fields, computer science and programming (15 percent) and engineering (12 percent), as well as healthcare/medicine (12 percent) and business (11 percent), are viewed as the most important fields of study Believe education needs to be their country’s priority_ _ Most likely to pursue the following industries… Showing % selected Select answers shown Technology 24 Start my own business 24 Engineering 15 Healthcare 14 Creative industries 11 Finance 11

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