In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions.
This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future.
Around the world Millennials, young adults aged 18-30, believe education should be a primary area of focus for their generation and their governments. While Millennials are split on the level of satisfaction with their education, according to results of Telefónica’s second Global Millennial Survey, there are varying education-related concerns from affordability to access to technology.
Telefonica Global Millennial Survey 2014 - Focus on Education and Employment
1. 1Learn more at
www.telefonica.com/millennials
Telefónica Global Millennial Survey: Focus on Education &
Employment
Title
1. Education system 57 percent
2. Public health system
facilities such as hospitals
31 percent
3. Safe, affordable housing 28 percent
Education and Career Aspirations are Top of Mind _
Around the world Millennials, young adults aged 18-30, believe education should be a primary area of focus for their
generation and their governments. While Millennials are split on the level of satisfaction with their education, according to
results of Telefónica’s second Global Millennial Survey, there are varying education-related concerns from affordability to
access to technology. Millennials are also looking for an education that will prepare them for future success and are focused
on their careers.
“I think my country’s best days are ahead”
1. Education system 52 percent
2. Safe, affordable housing 42 percent
3. Public health system
facilities such as hospitals
31 percent
1. Education system 67 percent
2. Public health system
facilities such as hospitals
35 percent
3. Safe, affordable housing 26 percent
United States: Millennials say affordability (66 percent)
is the key element needing improvement in their
education system, followed by quality of teachers (53
percent) and quality of curriculum (52 percent)
Western Europe: Millennials say quality of curriculum
(60 percent), quality of teachers (52 percent) and
access for all (44 percent) are the areas most needing
improvement.
Latin America: Millennials believe quality of teachers
(69 percent), followed by quality of curriculum (64
percent) and access to technology (61 percent) are the
elements that most need improvement
Perspectives on key education issues vary
between regions_
Globally, Millennials are passionate about
improving education_
United States
Latin America
Western Europe
Millennials believe their countries should focus on improving education over any other aspect of
domestic infrastructure_
Most Millennials believe their country’s education
system prepared them for their professional futures,
though results vary between regions
• United States: 74 percent
• Western Europe: 64 percent
• Latin America: 66 percent
Millennials are split when it comes to satisfaction with education systems in their countries _
About half (52 percent) are satisfied with their country’s
education system, though Latin American Millennials are
the least satisfied
• United States: 59 percent
• Western Europe: 58 percent
• Latin American: 42 percent
In your opinion, what aspects of your country’s infrastructure should your
government focus on improving?
Which of the following are
you personally most
passionate about supporting
or helping to improve?
U.S.
Western
Europe
Latin
America
Education 16% 13% 22%
Poverty 12% 12% 16%
The economy 12% 5% 5%
The environment 7% 12% 12%
• Among global Millennials, a strong education system
(27 percent) is seen as a characteristic that makes
their country poised for growth, falling slightly behind
equal opportunities for all (28 percent)
• 42 percent of Millennials worldwide say that the
current education system hinders domestic growth
2. 2Learn more at
www.telefonica.com/millennials
Telefónica Global Millennial Survey: Focus on Education &
Employment
Title
Millennials are optimistic about their futures, with Latin Americans expressing the most optimism (96 percent),
Western Europeans the least (80 percent) and U.S. Millennials falling in the middle (89 percent).
• Millennials are significantly more focused on having a stable, well-paying job in the next 10 years (43 percent)
over personal accomplishments, such as owning a home (16 percent) or getting married (9 percent)
• They are more likely to pursue a career in technology or to start their own business (24 percent each) than any
other field
Which field of study do you believe is the most important for ensuring your personal future success?
United States
1. Healthcare/medicine: 17 percent
2. Computer science and
programming: 16 percent
3. Business: 14 percent
4. Engineering: 8 percent
Western Europe
1. Computer science and
programming: 14 percent
2. Foreign languages: 11 percent
3. Healthcare/medicine: 10 percent
4. Business: 10 percent
Latin America
1. Engineering: 18 percent
2. Computer science and
programming: 14 percent
3. Foreign languages: 14 percent
4. Business: 10 percent
• Twenty six percent of Latin American Millennials believe starting their own business is an important personal
accomplishment to achieve in the next 10 years, whereas only 8 percent of U.S. Millennials and 6 percent of Western
European Millennials believe the same
• Seventy-two percent of Millennials believe they have opportunities in their country to become an entrepreneur or
develop and bring an idea to market. This sentiment is strongest in the United States where 84 percent of U.S.
Millennials agree that they have entrepreneurial opportunities, and 67 percent of Latin American and Western
European Millennials say the same
Millennials are optimistic about the future, and emphasis is placed on setting up for success _
_
The entrepreneurial spirit is alive_
Four out of five (81 percent) Millennials in Latin America are interested in seeking opportunities abroad if they are
not available at home. Two-thirds of U.S. Millennials are interested in seeking opportunities abroad, and 61 percent
of Western European Millennials would consider employment opportunities in other countries.
Millennials will follow opportunities abroad _
Survey Methodology
Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30, across 18 countries in three regions including
the United States, Western Europe and Latin America. Penn Schoen Berland conducted research from 23 June – 4 August 2014 via
online survey and central recruit to online survey. Millennials from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador,
Germany, Guatemala, Mexico, Nicaragua, Panama, Peru, Spain, United Kingdom, United States, Uruguay and Venezuela were
surveyed. Country sample sizes represented in the global number are weighted by the percent of the population in each country with
access to the Internet, gender, and age. The U.S. Hispanic and U.S. Non-Hispanic populations are weighted to census. The global
margin of error is +/-1.2 percent. Exact sample composition is not identical wave over wave and demographics can vary. Trend may be
somewhat affected by these variations.
United
States
Western
Europe
Latin
America
Gaining perspective on the world 64% 53% 47%
Being exposed to a different culture 63% 55% 42%
Finding a better-paying job 32% 33% 50%
While they are interested in seeking opportunities abroad, Millennials are concerned about “brain drain,” having the
best and brightest leave to pursue opportunities abroad, and that their countries are not doing enough to develop and
retain youth. Seventy-eight percent of Latin American Millennials believe their countries are not doing enough, and 69
percent of Millennials in Western Europe and 61 percent in the United States share the sentiment.
The reasons for seeking work abroad vary by region