El caso India


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Presentación del 2do Congreso CALA de Contact Center y BPO

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El caso India

  1. 1. Gokul Agarwalla Management Consultants LIMA, PERU – NOVEMBER 6, 2009
  2. 2. Agenda Indian IT – Going from strength to maturity NASSCOM – Overview  Vision  Aims & Objectives  Snapshot of membership  Guiding Principles Key Challenges
  3. 3. Indian IT: Going From Strength To Maturity India has emerged as the fastest growing IT hub in the world The IT industry has grown its revenues ten-fold in the past decade  1997-98: US$ 4.8 billion  2007-08 : US$ 60.0 billion The IT industrys contribution to GDP rose from 1.2 per cent in 1999-2000 to an estimated 5.5 per cent in FY 07-08 Industry employs over 1.6 million professionals directly and Indirect employment attributed by the industry is estimated to be 4x, translating to over 6 million additional jobs India is fast emerging as a research and development hub for some of the largest IT companies in the world
  4. 4. NASSCOM Evolution Started in 1988 as a break-away group from the hardware sectorNegatives 35 members – no revenue structure, small in size, lack of government support Industry very highly regulated – license raj, high import tariffsPositives Clear Focus: Catalyze growth of India’s software and services sector Strong commitment from founding members – a lesson to be learned
  5. 5. NASSCOM’s Vision To ensure that India remains the favored destination for IT and business process outsourcing. Goals  2010: $ 75 Billion in IT & BPO (domestic + exports)  2014: $ 130 Billion in IT & BPO (domestic + exports)
  6. 6. Aims & Objectives NASSCOM is achieving its objectives by following the following eight fold strategy Industry Leadership & Direction Contribution to Partnership Society with NF Government Talent pool Aims & Operational development Objectives Excellence Premier Global Uphold IP Sourcing Rights destination Shared aspirations for Industry & Country
  7. 7. NASSCOM Membership Profile By Origin By Location By Nature of Work
  8. 8. NASSCOM STRUCTURE Chairmen Council 18 Elected Members Executive Council 6 Nominated 2 immediate Past ChairmenCouncil & Forums Steering President & Committee Secretariat Focus Groups -Chairman -Vice Chairman Regional Offices -BPO Forum -Immediate Past -Innovation Forum Chairman -Software Product Forum -President Corporate HQ -Domestic Market -Security Forum -Research -IT Workforce Forum -Events -Engineering Services Forum -Member Recruitment & services -Quality Forum -Public Policy -Emerging Companies Forum -Media relations -Forum Leads -Systems and Web International -Finance and Accounts - Global Trade Development - Overseas Chapters - ASOCIO Initiatives NASSCOM Foundation
  9. 9. Evolution of NASSCOM Phase I Phase II Phase III Phase IV Period 1988-95 1995-00 2001-05 2005-2010Membership 35-250 250-650 250-650 650-850 1200Secretariat Staff 4 10 10 25 50*Budget US$ 200,000 US$ 1.5 million US$2.5 million US$6 million US$ 1.5 millionActivities Government Policy Focused member Build domestic Policy; advocacy, international Research based policy activities, new forums, demand, develop new liberalization and export promotion and advocacy, international industry research, geographies, move-up incentives for develop ten year export promotion and international policy value chain, sustaining software industry industry vision long term industry advocacy competitiveness visionOffices Head office in Delhi Head office in Delhi + 3 Regional offices 6 regional offices + international presence proposed Head office in Delhi Focus Catalyse growth of Establish India as a Beyond Cost: India Globally Competitive software sector cost-quality value proposition , Industry Contributing outsourcing quality, security value to Global destination reliability, scalability Stakeholders
  10. 10. Guiding Principles Guiding Principles – NASSCOM Assessment of Competence – National Skills Registry Industry – Data Security Council of India Utility – Innovation Fund – Building the Domestic Market Catalyst for – Talent development initiativesImplementation – Promoting Gender Inclusivity Partnership with international analyst and consulting firms e.g.: NASSCOM McKinsey report, NASSCOM EverestContent Provider report on BPO landscape, NASSCOM Strategic Review, etc. Organize events, facilitate member services, Core Services Government policy and advocacy, Industry forums…brand building and industry spokesman role..
  11. 11. Challenges Constant debate on “big vs small” Managing evolution of an industry where needs are growing by different service lines Challenges of growth Building extended team with accountability Measure relevance to stakeholders constantly
  12. 12. Extra Research http://www.slideshare.net/workosaur/indian-it-and-ites- industry-presentation-010709 http://timesofindia.indiatimes.com/news/business/india- business/IT-industry-growth-may-fall-to-5-yr-low-in- 2009/articleshow/4683536.cms