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SEO strategi
1.
SEO strategi
At udvælge de rigtige mål er nøglen til en vellykket SEO strategi © 2011 Tekstsprutten | www.tekstsprutten.dk
2.
Hvad er dine
mål? Topplacering(er) © 2011 Tekstsprutten | www.tekstsprutten.dk Kombination af topplaceringer Long tail og long tail
3.
Hvilken trafik ønsker
du? Meget trafik Relevant trafik © 2011 Tekstsprutten | www.tekstsprutten.dk
4.
Trafik & social
kapital – hvorfra? SEO SERP SEM E-mails, nyhedsbreve fx Google AdWords Radio, TV, aviser, Trafik Sociale magasiner, medier, bannere, videoer, plakater, © 2011 Tekstsprutten | www.tekstsprutten.dk mobiler, blogs o.lign. Fortegnelser SMM fx Google Places, SMO Hotfrog, Krak m.fl.
5.
Link Building strategi
– hvordan? Relevante links Relevante links Relevante links © 2011 Tekstsprutten | www.tekstsprutten.dk God Link Building strategi
6.
SEO plan -
overview Evaluering & analyse (teknisk, søgeord, indhold, struktur, konkurrent) Måling af Indsamling af resultater & statistik & månedlige udarbejdelse af rapporter rapporter © 2011 Tekstsprutten | www.tekstsprutten.dk Strategisk planlægning, On page SEO & tidsplan & Off Page SEO handleplan
7.
SEO strategi -
fokusområder Målgruppe Reputation Søgeords- management research Konkurrent Søgeords- -research analyser SEO strategi Web og SEO SEO analyser optimering © 2011 Tekstsprutten | www.tekstsprutten.dk SMO Struktur & indhold Link Building
8.
Plan for indhold
- cyklus Opdatér On Nye tekster Page SEO Find nye Nye sider – søgeord & slet ikke søgesætninger gamle sider © 2011 Tekstsprutten | www.tekstsprutten.dk Ekstern Link Building – Link internt deep link
9.
Teknisk analyse –
kort overblik Tjek af titler – undgå dubletter Tjek af beskrivelser – undgå dubletter Duplicate Content Korrekt anvendelse af h1, h2, h3 mv. Indlæsningshastighed Linkstruktur Brudte links (Broken links) © 2011 Tekstsprutten | www.tekstsprutten.dk 404 fejlside .dk +.index & www eller ikke www Favicon
10.
8 SEO strategi
trin by SEOmoz www.seomoz.org/blog/the-8step-seo-strategy-step-1-define-your-target-audience-and-their-needs www.seomoz.org/blog/categorized-keyword-research-step-2-of-the-8step-seo-research-strategy www.seomoz.org/blog/finding-gaps-and-opportunities-step-3-of-the-8step-seo-strategy www.seomoz.org/blog/define-competitors-step-4-of-the-8step-seo-strategy www.seomoz.org/blog/spying-on-and-learning-from-your-competitors-step-5-of-the-8step-seo-research-strategy www.seomoz.org/blog/customized-seo-strategy-ampampamp-recommendations-step-6-of-the-8step-seo-strategy © 2011 Tekstsprutten | www.tekstsprutten.dk www.seomoz.org/blog/musthave-seo-recommendations-step-7-of-the-8step-seo-strategy www.seomoz.org/blog/prioritize-and-summarize-final-step-of-the-8step-seo-strategy + www.seomoz.org/ugc/21offpage-seo-strategies-to-build-your-online-reputation
11.
© 2011 Tekstsprutten
| www.tekstsprutten.dk 2011 strategi – hvad skal med?
12.
© 2011 Tekstsprutten
| www.tekstsprutten.dk Artikel markedsføring?
13.
© 2011 Tekstsprutten
| www.tekstsprutten.dk SEO strategy by TopRankingSEO.com
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