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In today’s Internet-based and data-driven world, SEO is critical to a website’s success. Regardless of a company’s focus or industry, implementing a strong SEO strategy will help improve rankings and drive more traffic to their site, and a strong SEO strategy can help achieve page 1 and even #1 rankings on Google. However, SEO is challenging and staying in front of the 500+ algorithm updates Google puts out a year to achieve that ever-elusive #1 spot is certainly a lot of work. So what is it really worth? What exactly is the value of a #1 ranking in Google?