Grapho Learning Initiative
Assists millions of children in
• reading
• learning
With the help of
• technology
• knowhow of...
GraphoGAME
Helps children learn to read

• powerful non-profit tool
to promote literacy
around the world
• in web and mobi...
GraphoWORLD
International Network of Excellence
Provides
• technology enhanced support of spoken
and written language deve...
GraphoREAD
Research Project on eReading funded by Tekes

• develops new media formats
and business models
• to support acq...
Africa Today
GraphoREAD
Video
• Video from Zambia http://vimeo.com/21216023
GraphoREAD
in Zambia
CONTENT
• Content by Tammi
• Story Writing Competition produced by the project
• Karaoke production p...
GraphoREAD
Visibility with Mobile Monday and Rovio
GraphoREAD
in Media
MuviTV, Zambia
• private tv station
• focus on children

Radio Phoenix
Zambia
GraphoREAD Results
by November 31st, 2011
WP 1. PILOTS
• Report on media formats and production models
by Helena Lehtimäki...
GraphoREAD
Potential Partners identified
• Ympyra
• PremiumFanPage
• Suntrica
Grapho Learning Initiative
The Brand
- distribution on non-profit basis
as in Finland

- independent publicly funded netwo...
GraphoLEARN
Future Plans

• Entity for production and distribution of
learning materials
- In cooperation with Niilo Mäki ...
Thank You!

Heikki Lyytinen, Project Leader
Helena Lehtimäki, Project Manager
helena.m.lehtimaki at jyu.fi
+ 358 400 24805...
Jyväskylän yliopisto: Simulaatiot ja pelit oppimisessa -työpaja 19.4.2011, Helena Lehtimäki
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Jyväskylän yliopisto: Simulaatiot ja pelit oppimisessa -työpaja 19.4.2011, Helena Lehtimäki

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Jyväskylän yliopisto: Simulaatiot ja pelit oppimisessa -työpaja 19.4.2011, Helena Lehtimäki. Siirretty toiselta tililtä 21.11.2013, jolloin katsojia oli ollut 880 (views).

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Jyväskylän yliopisto: Simulaatiot ja pelit oppimisessa -työpaja 19.4.2011, Helena Lehtimäki

  1. 1. Grapho Learning Initiative Assists millions of children in • reading • learning With the help of • technology • knowhow of the best experts in reading acquisition in the world
  2. 2. GraphoGAME Helps children learn to read • powerful non-profit tool to promote literacy around the world • in web and mobile devices • developed in Jyväskylä, Finland
  3. 3. GraphoWORLD International Network of Excellence Provides • technology enhanced support of spoken and written language development • among typical and atypical learners • through research and implementation
  4. 4. GraphoREAD Research Project on eReading funded by Tekes • develops new media formats and business models • to support acquisition of functional literacy in low-income countries • pilots in Zambia, Africa, 2011 • leads to commercial activities under GraphoLEARN
  5. 5. Africa Today
  6. 6. GraphoREAD Video • Video from Zambia http://vimeo.com/21216023
  7. 7. GraphoREAD in Zambia CONTENT • Content by Tammi • Story Writing Competition produced by the project • Karaoke production produced by Timeslice, a local SME DISTRIBUTION • Nokia, Lingsoft, Ellibs, Kaikuma • Airtel, in 16 African countries • local NGOs
  8. 8. GraphoREAD Visibility with Mobile Monday and Rovio
  9. 9. GraphoREAD in Media MuviTV, Zambia • private tv station • focus on children Radio Phoenix Zambia
  10. 10. GraphoREAD Results by November 31st, 2011 WP 1. PILOTS • Report on media formats and production models by Helena Lehtimäki WP 2. BUSINESS MODELS • Report on business models and microfranchising by Anicet Yalaho WP 3. LEGAL ISSUES • Report on legal issues and contracts by Markku Lampola
  11. 11. GraphoREAD Potential Partners identified • Ympyra • PremiumFanPage • Suntrica
  12. 12. Grapho Learning Initiative The Brand - distribution on non-profit basis as in Finland - independent publicly funded network - an entity for the production of learning materials - to be established in th near future - based on results of GraphoREAD
  13. 13. GraphoLEARN Future Plans • Entity for production and distribution of learning materials - In cooperation with Niilo Mäki Foundation and Agora Center / University of Jyväskylä • Business Plan in progress • Negotiations with future partners
  14. 14. Thank You! Heikki Lyytinen, Project Leader Helena Lehtimäki, Project Manager helena.m.lehtimaki at jyu.fi + 358 400 248056

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