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[Cloud Summit 2010] Peter Coffee - Sales Force

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[Cloud Summit 2010] Peter Coffee - Sales Force

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[Cloud Summit 2010] Peter Coffee - Sales Force

  1. 1. Cloud Platform Opportunity: Invitation to Innovation <ul><li>Peter Coffee </li></ul><ul><li>Director of Platform Research </li></ul><ul><li>salesforce.com </li></ul>
  2. 2. Infrastructure as a Service Virtual Servers Virtual Servers Virtual Servers Platform as a Service (PaaS) for the Inquiring Developer “ Servers as a Service” PaaS as Enterprise Application Framework Infrastructure as a Service Database as a Service Python/Java Application Server ~ Familiar Developer Model Rapid Scalability  Offering Innovative Technology Supports Large-Scale SaaS Deep-Dyed Multitenancy Database as a Service The Cloud is a Multi-Product Marketplace Unlimited Real-Time Customization Granular Security & Sharing Programmable Cloud Logic Real-Time Workflow & Approvals Programmable User Interface Integrated Content Library Infrastructure as a Service
  3. 3. <ul><li>Moving toward an ideal: “Zero, One, Infinity” * </li></ul><ul><ul><li>0 On-premise infrastructure Acquisition cost Adoption cost Support cost </li></ul></ul><ul><ul><li>1 Coherent and resilient environment – not a brittle “software stack” </li></ul></ul><ul><ul><li> Scalability in response to changing need </li></ul></ul><ul><ul><li>Integratability/Interoperability with legacy assets and other services </li></ul></ul><ul><ul><li>Customizability/Programmability from data, through logic, up into the user interface without compromising robust multi-tenancy </li></ul></ul><ul><ul><li>* From The Jargon File : “Allow none of foo , exactly one of foo , or any number of foo ” </li></ul></ul>What it Means to Promise “The Cloud”
  4. 4. Cloud Integration: No Need for Rip/Replace Mash-ups from Web and AppExchange Native Desktop Connectors Integration Partner Ecosystem Developer Toolkits Native ERP Connectors
  5. 5. <ul><li>SSL data encryption </li></ul><ul><li>Optional strict password policies </li></ul><ul><li>SAS 70 Type II & SysTrust Certification </li></ul><ul><li>Security certifications from Fortune 50 financial services customers </li></ul><ul><li>May 2008: ISO 27001 Certification </li></ul>Platform Security Cloud Security: No Need for Excuses “ There are some strong technical security arguments in favor of Cloud Computing … (Craig Balding, Fortune 500 security practitioner) <ul><li>Fault tolerant external firewall </li></ul><ul><li>Intrusion detection systems </li></ul><ul><li>Best practices secure systems mgmt </li></ul><ul><li>3 rd party vulnerability assessments </li></ul>Network Security <ul><li>24x365 on site security </li></ul><ul><li>Biometric readers, man traps </li></ul><ul><li>Anonymous exterior </li></ul><ul><li>Silent alarm </li></ul><ul><li>CCTV </li></ul><ul><li>Motion detection </li></ul><ul><li>N+1 infrastructure </li></ul>Facility Security
  6. 6. <ul><li>Old code in new clouds </li></ul><ul><ul><li>LAMP stack on Amazon’s virtual servers </li></ul></ul><ul><ul><li>.Net applications on Apprenda SaaSGrid </li></ul></ul><ul><li>Leveraged code in enterprise framework </li></ul><ul><ul><li>Force.com code from salesforce.com </li></ul></ul><ul><ul><ul><li>Java-like, but coupled with database for integrity </li></ul></ul></ul><ul><ul><ul><li>Governed by environment for safety and performance </li></ul></ul></ul><ul><li>Distributed code </li></ul><ul><ul><li>Boomi, Informatica et al. </li></ul></ul><ul><ul><li>Combine and connect multiple cloud models for competitive advantage </li></ul></ul>Cloud Value Propositions
  7. 7. Coherent Code Base and Managed Infrastructure Your Clicks Your Code Metadata representations: Rigorously partitioned data, logic and customizations for multiple customers Build strategic applications Customize any aspect Upgrade when convenient Preserve IP control Clouds Can Enable Customization User Interface Logic Database
  8. 8. Clouds Can Offer Platform Leverage A path of least resistance to high-function applications Unlimited Real-Time Customization Granular Security & Sharing 80+ Million Lines of Cloud Logic + Java 80+ Million Lines of Cloud Logic + Java 245,000 Workflow Rules and Approvals 312,000 UI Customizations Real-Time Mobile Deployment Real-Time Websites Integrated Content Library Integrated Analytics & Data Quality Integrated Analytics & Data Quality 800+ Integrated Applications Multi-Tenant Kernel Proven Reliability Real-Time Upgrades ISO 27001, SAS 70 Type II Certified Security Proven Scalability (15 billion transactions/Q2) Real-Time Transparent System Status 3 Global Data Centers & Disaster Recovery Proven Real-Time integration Real-Time Sandbox Environments Real-Time Query Optimizer Salesforce to Salesforce Sharing
  9. 9. Clouds Can Elevate Development Process Designer Process Simulator Real-time Process Engine Wizard Builder Step 1 Step 2 Step 3
  10. 10. Code in the Cloud: Productivity  5 <ul><li>Nucleus Research analyzed Force.com deployments: found average 4.9 times faster development (range 1.5x-10x) versus Java or .Net </li></ul><ul><ul><li>Custom objects </li></ul></ul><ul><ul><li>Administrative tools </li></ul></ul><ul><ul><li>Workflow engine </li></ul></ul><ul><ul><li>Pre-tested platform </li></ul></ul><ul><li>Galorath Inc. compared developers’ Force.com productivity to Java development </li></ul><ul><ul><li>Requirements definition time reduced 25% due to rapid prototyping </li></ul></ul><ul><ul><li>Testing effort reduced by (typically) more than 10% </li></ul></ul><ul><ul><li>Development productivity of new code 5x greater </li></ul></ul><ul><ul><li>Overall project cost 30-40% less </li></ul></ul><ul><li>CustomerSat sampled more than 1,100 Force.com development teams during summer 2009 </li></ul><ul><ul><li>Average experience: 4 applications deployed to date </li></ul></ul><ul><ul><li>Average project cost savings: 48% </li></ul></ul><ul><ul><li>Average project acceleration: 5.1x </li></ul></ul>
  11. 11. 2009: Social Networking Surpasses Email Email Users Social Networking Users Global Users (MM) Social Networking Users Surpass Email Users on 7/09 Source: Morgan Stanley Internet Mobile Report, December 2009 Data is for unique, monthly users of social networking and email usage.
  12. 12. <ul><li>It’s hard to add security to a tool that shares by default </li></ul><ul><li>It’s possible to add social tools to a proven trust model </li></ul>Clouds Can Enable Community
  13. 13. Social Business Processes <ul><li>Collaborative process creation & maintenance </li></ul><ul><li>Best practice sharing </li></ul><ul><li>Integration with feeds and other social channels </li></ul><ul><li>Social process monitoring </li></ul>Steve Wood. Great – I can help with the case escalation by linking in the Apple Escalation Process . New process created: iPad Tier 1 Support Process (Goals: Run time, 5 min) Andrew Leigh. I need to create a new customer service process for the iPad, can you guys help? Varadarajan Rajaram. Yes, I know this product well – there are a bunch of solutions I can build into this process.
  14. 14. Real-Time Device Interactions <ul><li>Instant updates, not limited by human speed or attention </li></ul><ul><li>Effective integration of hardware speed & human judgment </li></ul><ul><li>The next new application opportunity </li></ul>public String CloudThoughts{ get; set;} Mike Leach, www.embracingthecloud.com
  15. 15. Force.com Database Force.com Platform Services Java Apps VMware vSphere Spring & Tomcat vCloud Technology VMware Managed Application Stack Clouds Can Expand Developer Options
  16. 17. Where Enterprise Leaders Find Their Future Trusted Service Providers Low Cost of Experiment Rapid Application Delivery Assured Interoperability
  17. 18. Peter Coffee Director of Platform Research [email_address] facebook.com/peter.coffee twitter.com/petercoffee Q & A?

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