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UX learnings from Social Networks by Neha Modgil.

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Understand the psychology behind social media websites and how creating design based on user behavior can being out the best.

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UX learnings from Social Networks by Neha Modgil.

  1. 1. 1
  2. 2. Namaste I am Neha Modgil Co-Founder and Chief UX Strategist @Techved Consulting 2
  3. 3. UX learning from Social Networks 3
  4. 4. Everyone wants to go SOCIAL 4
  5. 5. What are Social Networks 5
  6. 6. What are Social Networks 6
  7. 7. What are Social Networks 7
  8. 8. What are Social Networks 8
  9. 9. Why do we Socialize Enjoyment derived from interactions with others 9
  10. 10. Social Media 10
  11. 11. What is Social Media Means of interactions amongst people in which they create and share information in virtual communities and networks 1. Interactions over an object that brings people together Eg. Videos on Youtube, Pictures on Instagram, Presentations on Slideshare 2. Interactions are themselves objects Eg. Feeds on Facebook, Tweets on Twitter 11
  12. 12. Why do we interact on Social Media 1. No cognitive and emotional effort to decipher non- verbal cues 2. Unsynchronized Communication 12
  13. 13. UX learning from Social Media 13
  14. 14. Visual Content (Images / Videos / GIFs) Tweets with images get 18 percent more clicks, 89 percent more favourites and 150 percent more retweets. Research by Buffer App Statistics show that • 63% of content on Social Media is made up of images • 66% of updates on Social Media are visual content • 50% of users have reposted a photo or video they have found online • 54% of users have posted an original photo or video they have created 1 14
  15. 15. Visual Content that grabs your attention 15
  16. 16. http://traveloregon.com/salmon360/ Visual Content that grabs your attention 16
  17. 17. watsapp Visual Content with Cognitive Fluency 17
  18. 18. Visual Content with Cognitive Fluency 18
  19. 19. Viral Visual content generates leads 19
  20. 20. Visual Content that influences human emotions 20
  21. 21. Video and Interactive content are preferred More than half of FB users in US watch at one video a day 21
  22. 22. Video and Interactive content are preferred 22
  23. 23. Halo Effect The Halo Effect causes people to be biased in their judgement by transferring their emotion about one attribute to another unrelated attribute Eg. Tall and good looking person would be perceived as intelligent and trustworthy. 2 23
  24. 24. Halo Effect 24
  25. 25. Important Call to Action are placed at Halo point 25
  26. 26. Important Call to Action are placed at Halo point 26
  27. 27. Important Call to Action are placed at Halo point 27
  28. 28. Website’s Search results are used to judge the overall Quality of the website 28
  29. 29. Complicated account setting up will make the whole service experience negative 29
  30. 30. If you need something, just ASK Francis Flynn 3 30
  31. 31. Simply asking has the Power to Persuade 31
  32. 32. Simply asking has the Power to Persuade 32
  33. 33. If you need something, just Ask 33
  34. 34. Homophily Tendency of people to associate and bond with similar others People love those who are like themselves 4 34
  35. 35. Homophily Causes Geography Family Ties Organizational Ties Demographic / Knowledge Similarity Birds of a feather flock together 35
  36. 36. 36
  37. 37. Players tend to interact with other players of similar age, experience or who live near them 37
  38. 38. Researchers could predict real-life friendship by examining shared interests and location 38
  39. 39. Users with same number of followers and followed have sentiment homophily 39
  40. 40. Likelihood of liking same pages is very high 40
  41. 41. Discovery based on • My Past Browsing habits • Suggestions on those I follow and their retweets 41
  42. 42. Homophily helps suggest people who can be part of my network on Linkedin 42
  43. 43. Spread of Emotions in Social Network • For each happy friend you have, your chance of being happy increases by 9% • With an obese friend, your chance of becoming obese is up by 57% 5 43
  44. 44. Anger is more influential than any other emotion 44
  45. 45. Happy content gets shared faster and wider 45
  46. 46. Emotional Contagion 46
  47. 47. Light hearted conversations go a long way 47
  48. 48. Focus on a single emotion 48
  49. 49. BONDING to BRIDGING 49
  50. 50. You are more beautiful than you think! neham@techved.com @modgilneha https://www.youtube.com/watch?v=XpaOjMXyJGk 50
  51. 51. www.techved.com Thank You! sales@techved.com 91 22 6132 1000 91 8097090301 Corporate Office 20I, Synergy Business Park, Goregaon (E), Mumbai 400 063 Dubai Office Downtown Dubai, P.O. Box 123234, Dubai, UAE Melbourne Office Level 5.0 I, Collins Street Melbourne, Victoria Australia 51

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