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Usability Testing

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Introduction to Usability Testing and the methodology. Find out how the technique works as a service and the benefits it delivers.

Published in: Design, Technology, Business
  • nice research and analytics. yes user experience is the important in any online business. I find Quikr.com is user friendly in terms of classifieds sites.
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Usability Testing

  1. 1. http://www.techved.com/ http://www.techved.com/ 20132013 Techved ConsultingLtd. @ Techved Consulting India Pvt.
  2. 2. Over 100 staff Worldwide We have Expertise to understand your business needs and provide apt UX solutions for: More than 15 years of UX Design Experience • Website • Intranet Leading UX and Design Consultancy User Centric Approach • Extranet • Widget • Software • Mobile and iPad App http://www.techved.com/ http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  3. 3. Usability Testing Usability testing is a technique under User Centered Interaction Design. It is used to test a product/interface on its users by evaluating it from the users’ point of view. It involves a systematic observation of the interaction of users with the products/ interface to determine how well can they use it and understand their actions/perceptions. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  4. 4. Usability Testing as a service Usability testing is a process where experts draws results about Usability on the site/application with the help of a set of predefined usability principles. The aim is to achieve overall ease of use, effectiveness and user satisfaction by identifying the flaws in the design and finding easily adaptable design solutions to the flaws recognized. •It enhances the usability of your website •It is an in-depth analysis of your website design’s strengths and weaknesses. •Provides a competitive overview of the website. •Its cost effective and relatively quick to implement. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  5. 5. METHODOLOGY Step 1 Step 2 Preparation of Test Plan & Script Recruiting Participants http://www.techved.com/ Step 3 Conducting Usability Study Step 4 Analysis 2013 Techved Consulting India Pvt. Lt
  6. 6. Methodology Step 1 (Preparation of Test Plan & Script): Test Protocol was prepared to ensure that adequate representative feedback is gathered from participants Step 2 (Recruiting Participants): Profiles of participants invited for testing Job Seekers Sellers Buyers Service Seekers Rented House Seekers Participants invited 6 6 6 6 6 Participants interviewed 6 6 6 6 6 http://www.techved.com/ 2013 Techved Consulting India Pvt. Lt
  7. 7. METHODOLOGY Step 3 (Conducting Usability Study): • Techved Consulting moderator led the test session asking each participant to perform tasks in accordance with the test protocol. • Techved Consulting team observed sessions, took notes and watched participant’s reactions and feedback towards the websites. Image: Usability Testing in process http://www.techved.com/ 2013 Techved Consulting India Pvt. Lt
  8. 8. METHODOLOGY Step 4: Analysis • The data gathered from the test is analyzed using affinity diagrams and suitable recommendations will be provided Image: Affinity Diagram in process http://www.techved.com/ 2013 Techved Consulting India Pvt. Lt
  9. 9. Usability Test Talk to users of your website or product http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  10. 10. Usability Test Understand their needs, behavior patterns & pain points. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  11. 11. Usability Test Compare it vis-à-vis your competitors http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  12. 12. Case Study http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  13. 13. Case Study 1: Shaadi.com User Research Project Brief: www.shaadi.com is an Indian matrimonial website which helps people find a suitable match. Techved helped www.shaadi.com in Usability Testing of the website to identify issues being faced by brides, grooms and their parents when using this website. The findings and the solutions given by Techved helped the company grow its user base and revenue many folds. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  14. 14. Case Study 2: Kotak bank Users were first shown the website and asked what they saw first. Most of them were immediately drawn to the pictures in the Banner. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  15. 15. Case Study 2: Kotak bank • Pictures helped them to understand the context and scope of the website. • The organization gave them a simple mental model of how information on the website is arranged and how to access it. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  16. 16. Case Study 3: Freecharge.com Transaction details appear thrice throughout the task flow of recharging the phone. This repetition of information is unnecessary. Hence, the site can be uncluttered and presented more neatly. Reposition the Confirm Order button to make it visible in the user’s task flow. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  17. 17. Case Study 4: Magicbricks.com Project Brief: Techved helped Magicbricks.com to understand the user behavior and conducted usability with MB and Non MB users. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  18. 18. Case Study 4: Magicbricks.com Creating affinity diagrams and conducting trend analysis. Usability analysis done in Techved Consulting premises for Magicbricks.com. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  19. 19. Case Study 5: Ebay Project Brief: Techved helped Ebay to understand the user behavior in the checkout process and how users perceive different elements on the website to built “Trust” . http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  20. 20. Case Study 6: Quikr.com - Website Project Brief: Techved helped Quikr conduct Usability Tests with 30 users to help understand their behavior on Quikr.com. Users belong to one of the five different category of profiles – Job Seekers, Sellers, Buyers, Service Seekers and Rented House Seekers. UX Team at Techved identified major usability problems and gave recommendations on ways to improve those problems on Quikr. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  21. 21. Case Study 6: Quikr – Mobile App Project Brief: UX Team at Techved identified major usability problems and gave recommendations on ways to improve those problems on Quikr mobile app. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  22. 22. Case Study 7: Dell Business Laptop User Research & Competitive Feedback Methodology 1. Creation of User Profiles User Profiles were created prior to the Research to define User Segments of the product. End User This profile is the user of Business laptop. This profile was selected to give feedback on Dell laptop as compared to other competitive laptops. http://www.techved.com/ IT Pro This profile is the decision maker or influencer in decision making of what laptops to buy in office. They were selected to understand the important factors considered when buying laptops in various countries. 2013 Techved Consulting India Pvt. Ltd.
  23. 23. Case Study 7: Dell Business Laptop 2. One to One Interview Twenty Four participants were interviewed about what is important to them in a good quality Business Laptop. They evaluated 6 competitive Business laptops and provided quality ratings of various components. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  24. 24. Case Study 8: Naukri.com User Research Usability Study was conducted to understand user’s expectations, needs and their feedback onwww.naukri.com. A comparison between naukri.com and monster.com. Objectives • To understand expectations, perceptions and requirements of different user profiles who visit naukri.com. • To understand the interruptions in task flows and errors made by users when using naukri.com. • Features liked / disliked on naukri.com and monster.com. http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  25. 25. Why Us? Our company comes with experience that has seen how users behave on the internet, how they have changed over the past years and an understanding of what is needed right now in order to see success. • We know how to optimize your website. • We know what content needs to be created in order to give your website a better chance of ranking which will reach out to more users. • And above all, we have user behavior based solutions to maneuver your website Traffic into a direction which will convert your prospects into Clients. “Our knowledge of user behavior on internet will help your Business Grow” http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
  26. 26. Thank You Contact Us : Our Global presence : sales@techved.com 022 67421812 / 9029032997 www.techved.com Corporate Office 6th Floor, Thakur Mall Business Center, Thakur Village, Kandivali (E), Mumbai. http://www.techved.com/ http://www.techved.com/ http://www.techved.com/ Dubai Office: Downtown Dubai, P.O. Box 123234, Dubai, UAE. Melbourne Office: Level 5.01 Collins Street Melbourne Victoria Australia © 2013 Techved Techved Consulting India Pvt. Ltd. 2013 Consulting India Pvt. Ltd. 2013 TechvedConsulting India Pvt. Ltd.

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