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How web stores are different from retail stores

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Everything you need to design a successful web store. With a majority of companies making their online presence, here are a few brands that have delivered good User Experience.

Published in: Retail
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How web stores are different from retail stores

  1. 1. 1
  2. 2. 2 Retail Store V/S Web Store
  3. 3. 3 Planning & Designing Web Store User Interface
  4. 4. 4 4 What’s a web store
  5. 5. 5 5
  6. 6. 6 Retail Store vs. Web Store What's the difference? Should there be difference?
  7. 7. 7 Bridge the gap between Real world and Virtual world  Who can buy it and when / how soon do they need it?  Decisions taken when buying that item  Showcase Product variety  Display total pricing upfront  Customer Service
  8. 8. 8 8 Website Conversion Funnel
  9. 9. 9 9 Landing Page / Home Page Well defined & Clear Logo
  10. 10. 1 10 Well defined & Clear Logo
  11. 11. 11 Well defined & Clear Logo
  12. 12. 1 2 12 Well defined & Clear Logo
  13. 13. 13 13 Landing Page / Home Page Discounts / Deals upfront
  14. 14. 14 Discounts / Deals upfront
  15. 15. 1 5 15 Landing Page / Home Page Display of Popular / New products
  16. 16. 1 6 16 Display of Popular / New Products
  17. 17. 1 7 17 Landing Page / Home Page Social Media- 20 % of online purchases are made after browsing through Social Media sites
  18. 18. 1 8 18 Landing Page / Home Page Customer Care Numbers
  19. 19. 1 9 19 Landing Page / Search Results Page Clear Search Box Hopefully placed on top right
  20. 20. 2 0 20 Landing Page / Search Results Page Retain Search Keywords
  21. 21. 21 21 Landing Page / Search Results Page Decision Making Information
  22. 22. 2 2 22 Decision Making Information
  23. 23. 2 23 Decision Making Information
  24. 24. 2 4 24 Landing Page / Search Results Page Refine & Sorting Criteria
  25. 25. 2 5 25 Refine and Sorting Criteria
  26. 26. 2 6 26 Product Detail Page Visuals, Visuals and More Visuals
  27. 27. 2 7 27 Visual, Visuals and More Visuals
  28. 28. 2 8 28 Product Detail Page Action button (Buy) above scroll
  29. 29. 2 9 29 Action button (Buy) above scroll
  30. 30. 3 0 30 Product Detail Page Upsell
  31. 31. 3 1 31
  32. 32. 3 2 32 Product Detail Page Engage customers to bring content
  33. 33. 3 3 33 Shopping Cart
  34. 34. 3 4 34 Shopping Cart
  35. 35. 3 5 35 Shopping Cart
  36. 36. 3 6 36 Check out flow
  37. 37. 3 7 37 Check out flow
  38. 38. 38 Web Store User Interface Stop designing Pages and Start Designing Flows
  39. 39. 39 • Get to see lots of variety in a short time. • No travel cost. • Saves lots of time. • More discounts and deals on items. • Free delivery on every purchase. • “Cash on delivery” for products. Why people buy online?
  40. 40. 40 • Not sure with the material and size. • Fear of Credit card number being hacked. • Bad experience of their friends. Why people hesitate to buy online
  41. 41. 41 • Trust to these participants is build by - Friend’s recommendation - TV ads was considered as a higher brand recall. - Branded items on websites - Cash on delivery Trust
  42. 42. 42 •Female users takes registration more serious than male. •Users are tired of creating usernames and passwords that they probably forget. •Problems with registration (shouldn’t have cumbersome series of fields and questions) that could derail a purchase. •Provide the help messages with what information is needed. •Users expects the Ecommerce websites to send regular emails about new arrivals, offers. Registration
  43. 43. 43

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