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Geniem mt pres


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Geniem mt pres

  1. 1. Geniem AppEver Company Presentation 2011 Build Mobile Apps 5 X Faster and More Cost-Efficiently for iPhone, Android and Tablets Contact: [email_address] Tel: +358 400 535 498 Twitter @stobekum
  2. 2. App development - $100 billion market.
  3. 3. How to deal with device fragmentation?
  4. 4. Return on investment? <ul><li>One app costs approximately $50,000 to develop for one platform. </li></ul><ul><li>Additional platforms add 30% - 50%. </li></ul><ul><li>Average time to learn development; Android 6 months, iPhone 7 months. </li></ul><ul><li>82% of apps are free. </li></ul><ul><li>60% of developer don’t reach their revenue goals. </li></ul>1 Mobile Developer Economics 2010 and Beyond, Vision Mobile 2 Application Stores; The Revenue Opportunity Beyond the Hype, Gartner
  5. 5. App Ever. Native xPlatform.
  6. 6. <ul><li>Build apps 5x faster using simple scripting instead of native SDKs (C++, Objective C, Java). </li></ul><ul><li>Deploy to multiple platforms as native, high quality apps with native user interface (not crappy html5 web apps). </li></ul><ul><li>Reduce total cost of ownership by integrating to AppCloud services. </li></ul>Build Apps 5x Faster. Save money.
  7. 7. Introducing App Ever 4.
  8. 8. App Ever Readiness? Product used as internal development platform. Needed development 8-10 man months Commercialization 2005 - 2011 Now 80% ready 2012
  9. 9. 15 million+ apps installed 10 years of mobile apps experience 75+ apps developed so far
  10. 10. <ul><li>Frederic Thuard </li></ul><ul><li>Co-founder and CEO at Musana, associate & COO at Opensugar </li></ul><ul><li>Co-founder, president & CEO at Fingo. VP of E urope AppAnnie </li></ul><ul><li>Antti Panula </li></ul><ul><li>Tech leadership positions in Nokiaex- CTO of Oplayo (Nokia funded VTT spin-off) </li></ul><ul><li>Hannu Kumpula </li></ul><ul><li>Inventor of AppEver10 yrs experience of running international app projects for Fortune 500 companies </li></ul>45 years of mobile App experience. Tuomas Kumpula BBA from Media and Arts Co-founder of Geniem, Emtele Oy and Steam Republic Patents pending in US and EU
  11. 11. <ul><li>Platform-as-a-Service (PaaS) licensing model </li></ul>Business model. Basic Premium Professional Enterprise Free $199 per month $499 per month Starting $25,000 p.a.
  12. 12. Targeting $30 million in 3 years. Subscription/Price Target in 3 yrs Revenues Free 20 000 customers - Premium $199 per month 10 000 $19 mio Professional $499 per month 1000 $6 mio Enterprise VIP $25 000 per annum 350 $2 mio App project average $50 000 100 $5 mio