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Kerim Tumay
Managing Director
  August 2011
                    © 2011 Technology Multipliers, LLC
Outline

                         • Why NPD?
    NPD Concept          • What is NPD?
                         • Business S...
NPD Concept   NPD Process               NPD         Success Factors
                   Models              Technologies


...
NPD Concept    NPD Process               NPD         Success Factors
                     Models              Technologies...
NPD Concept           NPD Process                NPD         Success Factors
                                    Models   ...
NPD Concept   NPD Process               NPD         Success Factors
                       Models              Technologie...
NPD Concept           NPD Process                NPD           Success Factors
                                     Models...
NPD Concept           NPD Process               NPD             Success Factors
                           Models         ...
NPD Concept            NPD Process                NPD         Success Factors
                                    Models  ...
NPD Concept      NPD Process                NPD         Success Factors
                         Models               Tech...
NPD Concept       NPD Process                NPD          Success Factors
                              Models            ...
NPD Concept               NPD Process                        NPD              Success Factors
                            ...
NPD Concept   NPD Process               NPD         Success Factors
                    Models              Technologies

...
NPD Concept   NPD Process               NPD         Success Factors
                         Models              Technolog...
NPD Concept           NPD Process                  NPD               Success Factors
                           Models    ...
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For more information, go to www.technologymultipliers.com

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Guide to New Product Development (NPD) Slide 1 Guide to New Product Development (NPD) Slide 2 Guide to New Product Development (NPD) Slide 3 Guide to New Product Development (NPD) Slide 4 Guide to New Product Development (NPD) Slide 5 Guide to New Product Development (NPD) Slide 6 Guide to New Product Development (NPD) Slide 7 Guide to New Product Development (NPD) Slide 8 Guide to New Product Development (NPD) Slide 9 Guide to New Product Development (NPD) Slide 10 Guide to New Product Development (NPD) Slide 11 Guide to New Product Development (NPD) Slide 12 Guide to New Product Development (NPD) Slide 13 Guide to New Product Development (NPD) Slide 14 Guide to New Product Development (NPD) Slide 15 Guide to New Product Development (NPD) Slide 16
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Guide to New Product Development (NPD)

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New Product Development (NPD) is the overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. This Technology Multipliers webinar provides a complete overview of the NPD process, models, tools, and metrics to succeed with new product development for technology companies.

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Guide to New Product Development (NPD)

  1. 1. Kerim Tumay Managing Director August 2011 © 2011 Technology Multipliers, LLC
  2. 2. Outline • Why NPD? NPD Concept • What is NPD? • Business Strategy & NPD Investments • Stage Gate, DMADV, AMS Process Funnel NPD Process • Flexible NPD Models • Ideation in each stage • Performance Measurement NPD Technologies • Software Success Factors • Keys to success with NPD © 2011 Technology Multipliers, LLC
  3. 3. NPD Concept NPD Process NPD Success Factors Models Technologies Why NPD? © 2011 Technology Multipliers, LLC
  4. 4. NPD Concept NPD Process NPD Success Factors Models Technologies What is NPD? New Product Development (NPD) is the overall process of: Strategy Organization Concept generation Product and marketing plan development Commercialization and launch © 2011 Technology Multipliers, LLC
  5. 5. NPD Concept NPD Process NPD Success Factors Models Technologies NPD Investments As Percentage of Revenue • Average for industrials = 3.5% • Average high technology = 7% • IBM, SAP, Oracle = 13.5% • Ericsson = 24.9% • Technology startups > 25% Sources: Wikipedia and Software Industry Insights Blog © 2011 Technology Multipliers, LLC
  6. 6. NPD Concept NPD Process NPD Success Factors Models Technologies Trends • Globalization • Collaborative R&D partnerships • Compliance with new health and safety regulations • Personalization • Six Sigma quality • Design for manufacturability • Design for sustainability • Design for supply chain efficiency © 2011 Technology Multipliers, LLC
  7. 7. NPD Concept NPD Process NPD Success Factors Models Technologies Stage Gate NPD Model Build the Testing & Scoping Business Development Launch Validation Case Source: Innovation Framework Technologies © 2011 Technology Multipliers, LLC
  8. 8. NPD Concept NPD Process NPD Success Factors Models Technologies DMADV Model Define design goals consistent with customer demands and the enterprise strategy Verify the design, Measure and set up pilot runs, identify CTQs implement the (Critical To Quality) production process Design details, optimize the Analyze to develop design, and plan and design for design alternatives verification © 2011 Technology Multipliers, LLC
  9. 9. NPD Concept NPD Process NPD Success Factors Models Technologies AMS NPD Process Funnel Source: Applied Marketing Science, Inc. © 2011 Technology Multipliers, LLC
  10. 10. NPD Concept NPD Process NPD Success Factors Models Technologies Flexible NPD Model “ the ability to make changes in the product.. even relatively late in development, without being too disruptive.. The less disruptive the changes are, the more flexible the process is” Preston Smith, the author of Flexible New Product Development © 2011 Technology Multipliers, LLC
  11. 11. NPD Concept NPD Process NPD Success Factors Models Technologies Modified, Flexible NPD Model Dimensions of Urgency and Classification Flexible Stage Gate Process Critical time to market Increase the pace for the stages High financial and technical feasibility Lower the hurdles for the gates High financial, technical and regulatory risks Reduce the pace for the stages Non-critical time to market Increase the hurdles for the gates Projects with high urgency and caution Higher authority approvals Projects with low urgency and caution Normal stage gate process © 2011 Technology Multipliers, LLC
  12. 12. NPD Concept NPD Process NPD Success Factors Models Technologies Ideation at every stage Partners and Other • Formal surveys Suppliers • Company-wide and/or focus groups incentives • Suggestion requests • Market research • Market research • Market research • Reward programs • Suggestion requests with customer • Competitive • Collaborative service reps intelligence development, early • Consultants adopter programs Company Customers Internal Sources Internet Encourage and Monitor social Monitor user groups, Encourage capture feedback via networking sites like chat rooms and other suggestions via the online meeting tools Facebook, LinkedIn, online customer web site like GoToMeeting, and Twitter venue Webex.. © 2011 Technology Multipliers, LLC
  13. 13. NPD Concept NPD Process NPD Success Factors Models Technologies Performance Measurement Hard Soft • Development cycle time • Design quality • Cost of people • Patent filings • Equipment/material • Published papers costs • Revenue potential • Revenue • Know-how • Experience © 2011 Technology Multipliers, LLC
  14. 14. NPD Concept NPD Process NPD Success Factors Models Technologies NPD Software • NPD Suites – PD-Trak – HypeIMT – Innovation Framework Technologies – Accolade • Niche Tools – Imaginatik – Inova – ProModel © 2011 Technology Multipliers, LLC
  15. 15. NPD Concept NPD Process NPD Success Factors Models Technologies Keys to Success with NPD Review resource allocation strategy regularly Leverage software Monitor key trends suites and the affecting new Internet for ideation product and NPD development Measure the NPD Select a process process in terms of model and adopt it quantitative and to your company and qualitative impacts situation Encourage ideation Build flexibility into the NPD process and in every stage of the organizational NPD process culture © 2011 Technology Multipliers, LLC
  16. 16. Download E-books For more information, go to www.technologymultipliers.com © 2011 Technology Multipliers, LLC
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New Product Development (NPD) is the overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. This Technology Multipliers webinar provides a complete overview of the NPD process, models, tools, and metrics to succeed with new product development for technology companies.

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