TBIZ 2012 - Stamplay

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Stamplay: The long way to product market fit
Giuliano Iacobelli, Founder Stamplay

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TBIZ 2012 - Stamplay

  1. 1. The (long) way to product market fit GIULIANO IACOBELLImercoledì 7 novembre 12
  2. 2. Me.mercoledì 7 novembre 12
  3. 3. What if... Everything you think to know about your product and market was wrong?mercoledì 7 novembre 12
  4. 4. ..maybe thismercoledì 7 novembre 12
  5. 5. 9 out of 10 diemercoledì 7 novembre 12
  6. 6. Burned $ 450.000.000 For smokeless cigarettes but...mercoledì 7 novembre 12
  7. 7. Smokers dont give a f**k about smokemercoledì 7 novembre 12
  8. 8. Grocery home delivery within a 30-min window choosed by the customer but.. ..they didnt considered that many working customers would like their groceries delivered at home and at night.mercoledì 7 novembre 12
  9. 9. Burned $ 800.000.000 CNET named it the largest dot-com flop in historymercoledì 7 novembre 12
  10. 10. Burned $ 5.000.000.000 For satellite-based phone system that nobody wanted Yes, satellites are that expensive..mercoledì 7 novembre 12
  11. 11. You dont invent products. You solve problemsmercoledì 7 novembre 12
  12. 12. Setup the right milestonesmercoledì 7 novembre 12
  13. 13. Customer Developmentmercoledì 7 novembre 12
  14. 14. Customer Discoverymercoledì 7 novembre 12
  15. 15. Lean startup cicle Do it faster and fastermercoledì 7 novembre 12
  16. 16. You can get plenty of doubtmercoledì 7 novembre 12
  17. 17. It’s all about speed...and controlmercoledì 7 novembre 12
  18. 18. The path tomercoledì 7 novembre 12
  19. 19. The path to Stamplaymercoledì 7 novembre 12
  20. 20. LESSON LEARNED: You dont clone a service. You re-invent it for another marketmercoledì 7 novembre 12
  21. 21. The augmented loyalty platformmercoledì 7 novembre 12
  22. 22. Some opportunities can be a threatmercoledì 7 novembre 12
  23. 23. LESSON LEARNED: Market is more important than the productmercoledì 7 novembre 12
  24. 24. But we learned a lotmercoledì 7 novembre 12
  25. 25. LESS IS MORE so what you’re gonna do?mercoledì 7 novembre 12
  26. 26. You jump.mercoledì 7 novembre 12
  27. 27. Hello Stamplay!mercoledì 7 novembre 12
  28. 28. Testing the market (again) Retailers Publishers Brandsmercoledì 7 novembre 12
  29. 29. LESSON LEARNED: You cannot address different markets at the same damn timemercoledì 7 novembre 12
  30. 30. Embrace the power of small batchesmercoledì 7 novembre 12
  31. 31. Are we on the right path? ? ? ??mercoledì 7 novembre 12 ? ? ?? ? ? ?
  32. 32. We’ll find out soon.mercoledì 7 novembre 12
  33. 33. Thanks. http://facebook.com/giuliano.iacobelli @giuliano84 giuliano.iacobelli@stamplay.com http://giulianoiacobelli.commercoledì 7 novembre 12

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