Crowdsource Testing presented by uTest

3,147 views

Published on

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,147
On SlideShare
0
From Embeds
0
Number of Embeds
116
Actions
Shares
0
Downloads
121
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Crowdsource Testing presented by uTest

  1. 1. | Crowdsourced Testing Idea to implementation, complete with stories John Montgomery | uTest VP of Product Delivery | johnm@utest.com | September, 2013
  2. 2. | Agenda • Intro • What is Crowdsourcing? • Why do we need it for testing? • Which Crowdsourced testing approach is for you? • Myths • Our Approach • Q&A 2
  3. 3. The Challenge || 3 uTest Who we are, what we do
  4. 4. | 4 Who We Are uTest is the world’s largest provider of in-the-wild testing services
  5. 5. | 5 Types of Testing Services  Scalable, on-demand access to professional testers with the geographies and real-world infrastructure used by your customers and end users  On-demand test subjects and usability experts to provide comprehensive UX and user interaction testing services across most demographics and configs  Live and synthetic load and performance testing and analysis  White hat security experts providing automated and manual penetration testing from anywhere in the world  Real-world localization validation using native speakers from over 190 countries
  6. 6. | 6 Since Our 2008 Launch 1,500+ customers 100,000+ testers from 200 countries & territories Enterprises, SMBs & universities Functional, load, usability, L10N & security Web, mobile & desktop apps 30,000+ test cycles
  7. 7. The Challenge || 7 Crowdsourcing A Primer
  8. 8. | Crowdsourcing Defined “Taking a service traditionally performed by a person or team and sourcing it to a large online group of people as an open project” - Jeff Howe Wired journalist & author of Crowdsourcing 8
  9. 9. | Who Offers Crowdsourcing? 9
  10. 10. | Myriad Potential Benefits: • Specialized skill sets • Scale capacity to meet variable demand • Increases fluidity of workforce • Keeps fixed cost off balance sheet What’s The Upside? And Why Wouldn’t They?
  11. 11. The Challenge || 11 In-the-Wild Why Crowdsource Testing
  12. 12. | Users Do Not Live In Labs Your Test Lab Is Here Your Users Are Here Testing inside the lab is vital. But your customers and their challenges do not necessarily live there. Does this look familiar?
  13. 13. | Test Matrix Are More Complex • This is Android devices only • Doesn’t account for OS versions, carriers or locations
  14. 14. | A Lot More Complex 14 • Android alone (and that’s only by OS version)
  15. 15. | Users Are More Vocal • Users less tolerant of spotty quality • Social & app stores give every user a megaphone • Switching costs vanishing to zero • Cost of poor app quality has spiked
  16. 16. | • Thousands of companies have moved a portion of testing closer to where users work, live and play. Why? 1. Apps consumed under endless range of environments - Exponential spike in devices, OSes & browsers - Imperfect connectivity - Infinite number of locations 2. Users have less patience than ever for buggy apps - Switching costs lower - App quality issues carry higher costs 3. In-the-lab testing alone cannot meet the demands of modern apps Crowdsource Testing Can Help
  17. 17. | Crowdsourcing Is In-the-Wild 18 In-House Manual Testing Outsourced Manual Testing In-House Test Automation Outsourced Test Automation In-The-Lab Testing
  18. 18. The Challenge || 19 Crowdsourced Testing Which is best for you?
  19. 19. | How Do You Get From This 20 Crowds often look (and act) like unruly mobs
  20. 20. | To This 21 Delivering a skilled service predictably requires a community capable of producing desired results
  21. 21. | 22 Choose Your Weapon uTest Lives Here
  22. 22. | Know Thy Task • Automation • Performance • Usability • Management • Architecture • Functional • Localization • Security • Combination of Group & Specialist • User panels • Beta testing • Data validation • Ad quality
  23. 23. | • What are your competitors doing to differentiate? • What is your risk profile for quality? • How do you compare against your competition? Know Thy Competition
  24. 24. | • Is your culture highly cautious & risk-averse? • Are you in a highly regulated industry? – Defense industry – Pharma – Banking • Do you have an appetite for innovation? • Do you have the budget to do it correctly? Know Thyself
  25. 25. | Which One Is Best? 26 Self managed White glove Skills may vary Any participant Results may vary Exact results Exact skills Vetted participant
  26. 26. The Challenge || 27 Lessons Learned Myths, Misconceptions
  27. 27. | Less In-House Staff = Less Overhead TRUTH: • Complement & scale “as needed”…not replace • Only employees will fully understand strategy, company position, internal processes BEST PRACTICES: • Build strengths around employees’ core competencies • Where does the crowd ‘fit’ into your team? – Fresh eyes, fresh perspectives, and fresh ideas – Rote or repetitive tasks – Outside of the lab
  28. 28. | TRUTH: • Intellectual property (IP) is a legit issue, esp. for the new & innovative – Copywriting – Design – Animation – Code writing • IP policies vary within crowdsourcing orgs BEST PRACTICES: • Establish the ground rules: What’s their IP policy? – How is it communicated to the crowd? – How is it enforced? But we need to own the results
  29. 29. | Tell the crowd? But we’re in stealth mode! TRUTH: • Confidentiality is a serious matter with material consequence. • Crowdsourcing is often used for pre-launch products BEST PRACTICES: • Ask upfront about preventative measures – Precautions… NDAs? What else? – Is the policy all-inclusive? e.g. incl. social media, message boards, etc. – What are the consequences for breaches?
  30. 30. | Selection criteria are vital: • Referenceable customer successes – By company size – By industry • Ability to adapt to your legacy systems and processes • Ability to satisfy legal requirements – IP protection – NDA • Ability to do the job – Consistent – Predictable – Professional All Vendors Are Equal
  31. 31. The Challenge || 32 uTest & the Crowd: Testing In-the-Wild
  32. 32. | Focus On Your Needs 1. Community profiling – Technical: OS, browser, mobile devices, carriers – Geographic: City, country, languages – Demographic: Age, gender, education, hobbies 2. Community ratings & micro-ratings – By testing type – By industry 3. Precise matching – Between each project & each tester 4. Services layer for clients – Onboarding – Maximize throughput – Minimize overhead
  33. 33. | Not Restricted By Location Diverse Community Trained Community Dedicated Offsite Dedicated Onsite 34 • Expertise On Demand – Who you need – When you want – Where you need
  34. 34. | 35 How It Works Customers uTest pays testers Specify testing needs - OS, Browser, Carrier, Device - Location, Language & Industry Customer approves testing results Selected testers invited to project Testers report in real-time Testing Community
  35. 35. | • Top c-sourcing firms use two forms of compensation – Monetary – Reputation • Performance-based ratings based upon a dozen factors: – Participation Level: - Lifetime & recent participation: # active test cycles, # reported issues – Quality of Participation - Approval percentage for bugs, test cases and usability surveys - Accuracy of bug type & severity classifications - Ability to write test cases & create automated test scripts 36 Rating & Reputation System
  36. 36. | 37 • Better Applications – In-the-wild testing – live testers, real devices, real-world conditions – Unmatched coverage across large matrix of OS/browser/location – Testers rated by customers • Faster Time to Market – Test cycles created in minutes; underway in hours; completed in days – Test cycle can be executed overnight or during weekends • Lower Total Cost of Testing – Subscription based and project based contracts – Lower total cost of testing than near-shore boutiques or offshore shops • Scalability – 100K + professional testers from around the world – Scale size of test team up or down at will How Our Customers Benefit
  37. 37. The Challenge || 38 Questions? Answers

×