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Television everywhere
Lauri Kivinen
CEO - Yle, the Finnish Broadcasting
Company
Changing technologies,
changing business models,
changing habits
simple
everyone
one technology
Screen size: Wall - Lap - Pocket
Growth of Complexity
Screen size: Wall Lap Pocket
Content Format: Program Series Clip
Way to watch: Live Catch-up On deman...
Sports: IAAF Beijing 2015
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap ...
Series: House of Cards
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap Poc...
News: Obama in Anchorage
Content Format: Program Series Clip
Way to watch: Live Catch-up On demand
Screen size: Wall Lap P...
1) Easy and affordable
television everywhere
2) Total offering =
Content + Publishing
Mastering complexity
Yle Television
Yle
TV Broadcast
Yle
Player
Our TV offering: Strategy 2015-25
2017 2020 20232014
1 million
2 million
3 million
4 million
Daily total
Television
audience
Yle TV + Yle Player = Yle Telev...
Examples of our experience
in new type of viewing
20 x 50 minutes
The most streamed drama series
ever in Finland
An example of innovation
in development and script writing
...
Rating %
Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
First run Rerun 2. Rerun Yle Player
“Pulse” reached an...
In Total watching of “Pulse”,
Yle Player share was
exceptionally large at 17 %
Yle Player
Live
Timeshift on TV
17%
59%
24%
Given a chance for a preview,
the audience did use it
Average Minute Rating
Episode
Player Preview
2. season, 5 episodes a...
Crazy
School
Animated series
10 x 8 minutes
Yle Player
Live
Timeshift on TV
85%
14% 1%
Most of the viewing came
from Yle Player
➔ more platforms
➔ new business models
➔ engagement with audiences
= TOTAL OFFERING APPROACH
TV will not die, but go every...
TELEVISION
EVERYWHERE
Lauri kivinen taf 13.1.2016
Lauri kivinen taf 13.1.2016
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Lauri kivinen taf 13.1.2016

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Ylen toimitusjohtajan Lauri Kivisen esitys television tulevaisuudesta TAF:n Millennium-treffeillä 13.1.2016.

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Lauri kivinen taf 13.1.2016

  1. 1. Television everywhere Lauri Kivinen CEO - Yle, the Finnish Broadcasting Company
  2. 2. Changing technologies, changing business models, changing habits
  3. 3. simple everyone one technology
  4. 4. Screen size: Wall - Lap - Pocket
  5. 5. Growth of Complexity Screen size: Wall Lap Pocket Content Format: Program Series Clip Way to watch: Live Catch-up On demand Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
  6. 6. Sports: IAAF Beijing 2015 Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
  7. 7. Series: House of Cards Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
  8. 8. News: Obama in Anchorage Content Format: Program Series Clip Way to watch: Live Catch-up On demand Screen size: Wall Lap Pocket Distribution: Antenna Cable Internet Business model: Producer Distributor Device maker Payment model: Free Buy Rent
  9. 9. 1) Easy and affordable television everywhere 2) Total offering = Content + Publishing Mastering complexity
  10. 10. Yle Television Yle TV Broadcast Yle Player Our TV offering: Strategy 2015-25
  11. 11. 2017 2020 20232014 1 million 2 million 3 million 4 million Daily total Television audience Yle TV + Yle Player = Yle Television
  12. 12. Examples of our experience in new type of viewing
  13. 13. 20 x 50 minutes The most streamed drama series ever in Finland An example of innovation in development and script writing Hospital drama series, “Pulse”
  14. 14. Rating % Episode 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 First run Rerun 2. Rerun Yle Player “Pulse” reached an average of 18% in Ratings
  15. 15. In Total watching of “Pulse”, Yle Player share was exceptionally large at 17 % Yle Player Live Timeshift on TV 17% 59% 24%
  16. 16. Given a chance for a preview, the audience did use it Average Minute Rating Episode Player Preview 2. season, 5 episodes at the time to Yle Player Player Catch-up
  17. 17. Crazy School Animated series 10 x 8 minutes
  18. 18. Yle Player Live Timeshift on TV 85% 14% 1% Most of the viewing came from Yle Player
  19. 19. ➔ more platforms ➔ new business models ➔ engagement with audiences = TOTAL OFFERING APPROACH TV will not die, but go everywhere
  20. 20. TELEVISION EVERYWHERE

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