Justin Segall (Simple Energy) - Conférence TechnoArk 2013

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  • We live in an age where we use lots and lots of energy.
  • And that energy has to come from somewhere
  • 95% of all the energy used in New York City comes from Coal
  • And using all this coal has some disastrous consequences
  • The problem, is that these ways are incredibly expensive [insert average cost/kWh of solar][insert % of energy that comes from solar]
  • Justin Segall (Simple Energy) - Conférence TechnoArk 2013

    1. 1. Confidential and Proprietary Prepared for TechnoArk ConferenceChanging how millions of people save energy. Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    2. 2. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Agenda• The (un)Engaged Customer• The Motivational Challenge• How Simple Energy Engages and Motivates Customers• A Vision for the Future Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    3. 3. Confidential and Proprietary Prepared for TechnoArk Conference3 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    4. 4. Confidential and Proprietary Prepared for TechnoArk Conference4 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    5. 5. Confidential and Proprietary Prepared for TechnoArk Conference5 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    6. 6. Confidential and Proprietary Prepared for TechnoArk Conference6 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    7. 7. Confidential and Proprietary Prepared for TechnoArk Conference7 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    8. 8. Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    9. 9. Confidential and Proprietary Prepared for TechnoArk Conference9 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    10. 10. Confidential and Proprietary Prepared for TechnoArk Conference “Energy efficiency isn’t just the low hangingfruit; it’s the fruit laying on the ground” Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    11. 11. Confidential and Proprietary Confidential and ProprietaryWe’ve piled up a lot of sticks Prepared for TechnoArk Conference Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    12. 12. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceBut We Forgot Something Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    13. 13. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference Average number of minutes spent by Americans per year 14,198 Energy has become “back of mind” for nearly all customers(minutes/year) 4,599 1,920 1,584 14 6 Watching the #1 Interacting w/ Facebook Religious Activity Playing Sports Twitter Movie in Theaters Utility Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    14. 14. Confidential and ProprietaryUTILITIES Prepared for TechnoArk Conference “CityVille Is AMAZING!” CUSTOMERS Breaking through barriers of consumer indifference takes engaging customers in the ways theySimple Energy | be engaged.info@SimpleEnergy.com want to SimpleEnergy.com |
    15. 15. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceHow are People Spending their Time Online? 1 - Social 2 - Games 3 - E-Mail 4 - Portals 15 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    16. 16. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSocial Gaming Demographics Users by Age Group <18 1% 18-21 60+ 5% 16% 22-29 14% 50-59 23% 30-39 21% Average Social Gamer: 40-49 43 year old woman 20%Contrary to common misconception, social gamers span age groups and demographics, with the average social gamerbeing a 43 year old woman. Social gamers map well to the target demographic for most EE programs. Source: PopCap Study, 2010 16 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    17. 17. Confidential and Proprietary Prepared for TechnoArk ConferenceWould changehow they use $$energy Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    18. 18. Confidential and Proprietary Prepared for TechnoArk Conference Results <5% of customers engagedSimple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    19. 19. Confidential and Proprietary Prepared for TechnoArk Conference Motivating people to save energy, now.Achieve measurable Increase program Stimulate dynamic Improve customerand verifiable energy participation pricing participation & satisfaction efficiency results load shifting Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    20. 20. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk Conference“Game Mechanics” are Behavior MotivatorsSupersized Incentives Social Pressure FREE!!! Social Comparison Accomplishments “Free Lunch” 20 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    21. 21. Confidential and Proprietary Prepared for TechnoArk Conference The Platform For Customer Engagement Customer Social Game Program Engagement Mechanics ParticipationWeb Portal Mobile Social Messaging Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    22. 22. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSample Programs – SDG&E and Pepco 22 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    23. 23. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    24. 24. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    25. 25. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Targeted Energy Services / Products • HAN Devices • Micro-Targeting Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    26. 26. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Time of Use and Peak Time Pricing/Events • “On Peak” Movement • Communities & Motivation Energy Product Sales • Energy Saving Vehicle • Micro-Targeting Energy Efficiency • Energy Competitions • Sponsor Communities • Behavior Change Customer Engagement • Energy Comparisons • Mobile, Web & • Social Media Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    27. 27. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy Customer Engagement Platform Analytics • Social Modeling & Segmentation • Energy Analytics & Performance • Real-Time Peak Time Results • Demographics & Deep Data • Big Data Analysis Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    28. 28. Confidential and Proprietary Prepared for TechnoArk Conference28 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    29. 29. Confidential and Proprietary Prepared for TechnoArk Conference29 Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    30. 30. Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    31. 31. Confidential and Proprietary Confidential and Proprietary Prepared for TechnoArk ConferenceMobile Engagement Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    32. 32. Confidential and Proprietary Prepared for TechnoArk ConferenceSimple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    33. 33. Confidential and Proprietary Prepared for TechnoArk Conference Motivating people to save energy, now.Vision for the Future Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    34. 34. Confidential and Proprietary Prepared for TechnoArk Conference 5% reduction100 COAL-FIREDPOWER PLANTS Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com
    35. 35. Confidential and Proprietary Prepared for TechnoArk ConferenceChanging how millions of people save energy. Simple Energy | SimpleEnergy.com | info@SimpleEnergy.com

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