Beyond the Label
IoT considerations
Henri Barthel, GS1
Sierre, 27 January 2012
© 2012 GS1
GS1: Global reach, local presence
GS1 is a not-for-profit organization dedicated to the design and implementati...
© 2012 GS1
The most widely used bar code in the world
4 5 1 2 3 4 5 6 7 8 9 0 6 >
•5 billion “bips” every day
• Introduced...
© 2012 GS1
GS1: A global system of standards
Beyond the Label
Providing Digital
Information Consumers
Can Trust
© 2012 GS1
Digital Consumer Information in the context
of the Future Value Chain
2020 Future Value Chain
Building Strategi...
© 2012 GS1
12 main Future Value Chain trends are
characterizing the next decade
Increased
Urbanization
Aging
Population
In...
© 2012 GS1
Four Common Strategic Objectives have
jointly been defined
Optimize a shared supply chain
Collaborate different...
© 2012 GS1
The Digital Problem
 Brands and Retailers:
high quality digital
information
 Third-party “apps”:
Digital info...
© 2012 GS1
Current Digital Information is Bad !
10
© 2012 GS1
Everybody loses with Bad Digital Information
11
“Providing accurate information about our products is a
critica...
© 2012 GS1
Consumers want Nutrition and Ingredient
Information
© 2012 GS1
Consumers increasingly demand mobile
functionalities
Source: ‘Mobile Commerce Report 2011: Mobile in Retail’, G...
© 2012 GS1
Moving towards Good Digital
Information for Consumers
Focus on Authoritative
Consumer Information
Core/master p...
© 2012 GS1
GS1 – Trusted source of data
© 2012 GS1
Objective: to enable access to Trusted Source
of Data (TSD)
Leverage existing standards based on brand
data u...
© 2012 GS1
Product Name
Brand Owner Name
Product Description
Product URL (Brand owner website)
Product Image URL (Bra...
© 2012 GS1
Phase 1 – Nutritional Information (19)
Calories/Energy
Total
Fat
Fat
Total
Saturated
Trans
Polyunsatura...
© 2012 GS1
Pilot Summary
Countries: 8
Aggregators: 5
IAPs: 5 (on iPhone and Android)
Participating Brands: 29
Product...
© 2012 GS1
Brand participation
20
Country Participants
Australia Kraft, Nestle
Canada Kraft, Smucker
Colombia Exito, Taeq,...
© 2012 GS1
GS1 Standards
Datapool 1 Datapool 2
GDSN
Certified 3rd
Party Content
Data
Aggregator 1
Data
Aggregator 2
ONS
e-...
© 2012 GS1
2012 milestones
22
• Pilot
• Pilot report (Feb 2012)
• Phase 1
• Standards development for relevant data model ...
© 2012 GS1
More information
23
• Beyond the Label report is available at www.gs1.org/b2c
• Pilot report will be available ...
The Internet of Things
Some considerations
© 2012 GS1
The Internet of Things
• The expression was first created at the Massachusetts
Institute of Technology (MIT) in...
© 2012 GS1
GRIFS Project
• GRIFS = Global RFID Interoperability forum for Standards
• European Union funded support action...
© 2012 GS1
www.iotstandards.org
© 2012 GS1
Resource for information on IoT standards
Thank you for your attention!
Henri Barthel
Vice President GS1 System Integrity and
Global Partnerships
GS1 Global Office
...
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Henri Barthel (GS1)

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Beyond the Label
IoT considerations
-- Conférence TechnoArk 27 janvier 2012, Sierre (CH).

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Henri Barthel (GS1)

  1. 1. Beyond the Label IoT considerations Henri Barthel, GS1 Sierre, 27 January 2012
  2. 2. © 2012 GS1 GS1: Global reach, local presence GS1 is a not-for-profit organization dedicated to the design and implementation of global standards and solutions to improve the efficiency & visibility of the supply and demand chains globally and across sectors Countries with a GS1 Member Organisation Countries served directly by GS1 Global Office 111 Member Organisations 1,5 million member companies
  3. 3. © 2012 GS1 The most widely used bar code in the world 4 5 1 2 3 4 5 6 7 8 9 0 6 > •5 billion “bips” every day • Introduced in 1974; still growing in 2012
  4. 4. © 2012 GS1 GS1: A global system of standards
  5. 5. Beyond the Label Providing Digital Information Consumers Can Trust
  6. 6. © 2012 GS1 Digital Consumer Information in the context of the Future Value Chain 2020 Future Value Chain Building Strategies for the New Decade Multiple GS1 initiatives around mobile and digital information
  7. 7. © 2012 GS1 12 main Future Value Chain trends are characterizing the next decade Increased Urbanization Aging Population Increasing Spread of Wealth Increased Impact of Consumer Technology Adoption Increase in Consumer Service Demands Increased Importance of Health and Wellbeing Growing Consumer Concern about Sustainability Shifting of Economic Power Scarcity of Natural Resources Increase in Regulatory Pressure Rapid Adoption of Supply Chain Technology Capabilities Impact of Next- Generation Information Technologies Increased Impact of Consumer Technology Adoption Increase in Consumer Service Demands Increased Importance of Health and Wellbeing Shoppers continue to become more empowered using technology This drives significant changes in consumers’ behavior and buying behavior and new levels of service demands Shoppers want more healthy products and a healthier lifestyle
  8. 8. © 2012 GS1 Four Common Strategic Objectives have jointly been defined Optimize a shared supply chain Collaborate differently, compete differently Engage with technology-enabled consumers The consumer in the driver’s seat Serve the health and wellbeing of consumers Focus on quality of life Make our business more sustainable From niche to norm
  9. 9. © 2012 GS1 The Digital Problem  Brands and Retailers: high quality digital information  Third-party “apps”: Digital information often missing or incorrect.
  10. 10. © 2012 GS1 Current Digital Information is Bad ! 10
  11. 11. © 2012 GS1 Everybody loses with Bad Digital Information 11 “Providing accurate information about our products is a critical part of building trust with our consumers” Werner Geissler, Vice Chairman, Global Operations, Procter & Gamble • Consumers need information they can trust • Brand Owners risk loss of Brand Equity and Sales • Application Providers face lost usage
  12. 12. © 2012 GS1 Consumers want Nutrition and Ingredient Information
  13. 13. © 2012 GS1 Consumers increasingly demand mobile functionalities Source: ‘Mobile Commerce Report 2011: Mobile in Retail’, GS1 Sweden, ECR Sweden, Ericsson
  14. 14. © 2012 GS1 Moving towards Good Digital Information for Consumers Focus on Authoritative Consumer Information Core/master product data, including product descriptions, ingredients and nutritional information, as provided by the brand owners or other authorized sources Achieve consensus on a business-driven Solution • Global • Scalable • Real-time • Multi-sourced Improve B2C Data Quality • Data integrity • Data authenticity • Data accuracy • Data completeness
  15. 15. © 2012 GS1 GS1 – Trusted source of data
  16. 16. © 2012 GS1 Objective: to enable access to Trusted Source of Data (TSD) Leverage existing standards based on brand data used by the Global Data Synchronization Network (GDSN) Phase I was simple and valuable to test the system and focused on nutritional attributes Trusted Source of Data Project 16
  17. 17. © 2012 GS1 Product Name Brand Owner Name Product Description Product URL (Brand owner website) Product Image URL (Brand owner website) Phase 1 – Basic Information (5)
  18. 18. © 2012 GS1 Phase 1 – Nutritional Information (19) Calories/Energy Total Fat Fat Total Saturated Trans Polyunsaturated Monounsaturated Carbohydrates Total Dietary Fibre Sugars Vitamins Vitamin A Vitamin C Calcium Iron Proteins Cholesterol Sodium Serving size Servings per container
  19. 19. © 2012 GS1 Pilot Summary Countries: 8 Aggregators: 5 IAPs: 5 (on iPhone and Android) Participating Brands: 29 Products: 807 19
  20. 20. © 2012 GS1 Brand participation 20 Country Participants Australia Kraft, Nestle Canada Kraft, Smucker Colombia Exito, Taeq, Noel, Team Foods France Bonduelle, Carrefour, Casino, Groupe BEL, Lactalis, Lesieur, Marie Morin Germany Emmi, Rausch Spain EROSKI, Caps, Agua Mineral San Benedetto, Danone, Kellogg’s, Heineken, Cadbury, Coca-Cola US PepsiCo, Coca-Cola UK Nestle, R&R Ice Cream, Premier Foods, Tesco, Unilever
  21. 21. © 2012 GS1 GS1 Standards Datapool 1 Datapool 2 GDSN Certified 3rd Party Content Data Aggregator 1 Data Aggregator 2 ONS e-tailer Internet Application Provider 1 15 5 Add’l Brand Data Certified 3rd Party Content Add’l Brand Data 1 Send GTIN to aggregator 2 2 2 Send EPC URI to ONS (if data not held) 3 3 3 Retrieve relevant aggregator URL 4 4 Send & Receive relevant attributes 5 Receive attributes from aggregator Non-Brand Data Non-Brand Data (if it holds the data for that GTIN)
  22. 22. © 2012 GS1 2012 milestones 22 • Pilot • Pilot report (Feb 2012) • Phase 1 • Standards development for relevant data model and messaging standards (starting now) • Beta of new architecture (Jun 2012) • Phase 2 • Collaborative work with Consumer Goods Forum (Jun 2012)
  23. 23. © 2012 GS1 More information 23 • Beyond the Label report is available at www.gs1.org/b2c • Pilot report will be available mid-February at www.gs1.org/b2c • If you need more information contact Joe Horwood at joe.horwood@gs1.org
  24. 24. The Internet of Things Some considerations
  25. 25. © 2012 GS1 The Internet of Things • The expression was first created at the Massachusetts Institute of Technology (MIT) in 1999 • There was a research project called Electronic Product Code • The idea was to identify objects with tiny electronic radio chips and use the Internet to track them • The Internet of Things is all about connecting objects, people, machines, devices, ...
  26. 26. © 2012 GS1 GRIFS Project • GRIFS = Global RFID Interoperability forum for Standards • European Union funded support action • Duration: January 2008 to December 2009 (2 years) • Members: GS1 (Coordinator), ETSI, CEN • Objectives: - Document RFID standards activities globally - Establish liaisons with on-going projects and Standard bodies - Establish a global forum for RFID Standards
  27. 27. © 2012 GS1 www.iotstandards.org
  28. 28. © 2012 GS1 Resource for information on IoT standards
  29. 29. Thank you for your attention! Henri Barthel Vice President GS1 System Integrity and Global Partnerships GS1 Global Office +32 2 788 7823 henri.barthel@gs1.org

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