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Trust is No.1 issue in online shopping in Indonesia
34.6%

AFRAID OF FRAUD

21.5%

TOUCH & FEEL THE ITEMS

21.5%

HIGH PRICES

21.5%

NOT INTERESTED

9.3%
6.0%
5.2%

PRODUCT QUALITY NOT GUARANTEED
DO NOT KNOW HOW

NOT PRACTICAL

4.7%

ITEM DO NOT MATCH THE OFFER

4.1%

ITEMS NOT IN ACCORDANCE TO ANYONE’S LIKING

4.0%

ITEMS DO NOT MATCH THE PICTURE

Source: APJII, Indonesian Internet Profile, Dec 2012

STARTUP ASIA 2013

THE STATE OF eCOMMERCE

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