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20% Y-Y Growth
Internet users

102.8
93.4
83.6
74.6
59.6

43

33.0%

36.5%

39.8%

29.8%
24.0%
17.5%

2011

2012

2013

Internet users (in million)

2014

2015

2016

% of population

Source: eMarketer,March 2013

STARTUP ASIA 2013

THE STATE OF eCOMMERCE

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