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Recipe for Successful SaaS Company - Part 1


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Key Take Aways:
Overview on SaaS Building Blocks
Non-Functional Requirements of SaaS
Operational features that can save time and cost for ISVs
Insight on Cloud AWS Cloud Services and how it can help in expediting SaaS product development
Considerations for choosing the right cloud environment

Published in: Technology
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Recipe for Successful SaaS Company - Part 1

  1. 1. Part 1 Ingredients of SaaS 21-Nov-2013 How to build, manage and operate a successful SaaS business? 10-Sep-2014 Webinar Series on Recipe For a Successful SaaS Company
  2. 2. Housekeeping Instructions  All phones are set to mute. If you have any questions, please type them in the Chat window located beside the presentation panel.  We have already received several questions from the registrants, which will be answered by the speakers during the Q & A session.  We will continue to collect more questions during the session as we receive and will try to answer them during today’s session.  In case if you do not receive answers to your question today, you will certainly receive answers via email shortly.  Thanks for your participation and enjoy the session! Building SaaS. Made Easy 2 / 33
  3. 3. About Techcello  Cloud Ready, SaaS/Multi- Tenant SaaS Application Development Framework  Provides end-end SaaS Lifecycle Management Solution  Redefines the way SaaS products are built and managed  Saves anywhere between 30%-50% of time and cost Building SaaS. Made Easy 3 / 33
  4. 4. Speaker Profiles Building SaaS. Made Easy  Sales development and channel executive with business leadership experience and over 16+ years in the IT industry.  Key experience includes channel and territory sales development, channel demand generation, IT distribution management, alliance partner relationship management and client engagements. Anuj Joshi Partner Development Manager AWS  An ardent cloud enthusiast and a prolific speaker at NASSCOM & Cloud Connect Events  15+ years of software development experience, he is instrumental in defining CelloSaaS framework  Enables E Janaki Jayachandran nterprises and ISVs to define their cloud strategy Director of Technology Techcello 4 / 33
  5. 5. Understanding SaaS Lifecycle Building SaaS. Made Easy 5 / 33
  6. 6. What do SaaS ISVs need? Engineering Team Building SaaS. Made Easy o Robust SaaS Architecture that is scalable and secure o SaaS building blocks that can reduce significant effort o Engineering components to simplify coding o Tools to improve developer’s productivity 6 / 33
  7. 7. What do SaaS ISVs need? Building SaaS. Made Easy o Provide innovative subscription and pricing models o Error free and efficient mechanism to generate invoices o Collect/track payments on time o Increase product adoption o Customer Analytics Management Team 7 / 33
  8. 8. What do SaaS ISVs need? Building SaaS. Made Easy o Quick and cost effective way to roll-out new customers o Setup, configure and manage tenants o Solution to handle increasing number of product support tickets o Monitor the product to take proactive steps Support Team 8 / 33
  9. 9. What do SaaS ISVs need? Building SaaS. Made Easy Business Business Management Capabilities to handle subscription, pricing, Your Product Customer service capabilities like tenant provisioning, audits, etc. to meet your SLA requirements. Engineering components like security, configurability, workflow engines. billing, recurring invoices, etc. Engineering Operational 9 / 33
  10. 10. SaaS Maturity Models 01 02 Tenant 01 Tenant 02 Tenant 03 Instance 01 Instance 02 Instance 03 03 04 Tenant 01 Tenant 02 Tenant 03 Building SaaS. Made Easy Tenant 01 Tenant 02 Tenant 03 Instance Instance Instance Instance Instance 01 Instance 02 Instance 03 Tenant Load Balancer Instance 01 Instance 02 Instance 03 Hosted/Single Tenant Model Multi-Tenant Model 10 / 33
  11. 11. SaaS Maturity Models On-Premise On-Premise Building SaaS. Made Easy Virtualization Hosted Model Partial Multi-Tenancy True Multi-Tenancy Delivery Model for Legacy Apps Dedicated instances for each customer Multi-Tenant with limited scalability and configurability Unlimited scalability at all layers Virtualization Hosted Model Minimal Multi- Tenancy Matured Multi- Tenancy Engineering Complexity Operational Cost Time to Market Low High High Perpetual Licensing Low Model 11 / 33
  12. 12. Database Multi-Tenancy Approaches Building SaaS. Made Easy Load Balanced App Servers Tenant 1 to x Tenant x+1 to y Tenant x+1 to z Tenant A Dedicated DB User Load Group #1 Tenant 1 to x Tenant x+1 to y Tenant x+1 to z Tenant B Dedicated DB Group #2 Any logical grouping like , Modules, Geography, Customer Size, Etc. Option to provide dedicated databases for selective tenants 12 / 33
  13. 13. SaaS Building Blocks Building SaaS. Made Easy 13 / 33
  14. 14. SaaS Building Blocks Building SaaS. Made Easy 14 / 33
  15. 15. Product Dashboard Building SaaS. Made Easy 15 / 33
  16. 16. Billing Dashboard Building SaaS. Made Easy 16 / 33
  17. 17. Performance Profiler Building SaaS. Made Easy 17 / 33
  18. 18. Application Monitoring Building SaaS. Made Easy 18 / 23
  19. 19. Database Statistics Building SaaS. Made Easy 19 / 33
  20. 20. Techcello – One Stop Solution Building SaaS. Made Easy 20 / 23
  21. 21. Techcello - Plug & Play Integration Building SaaS. Made Easy 21 / 33
  22. 22. Typical Deployment in AWS Building SaaS. Made Easy 22 / 33
  23. 23. How it helps? Powers you with executive dashboards and monetization tools to control the business aspects of your product. 23 / 33 Building SaaS. Made Easy
  24. 24. Industry Recognition For Techcello "The Techcello approach is likely to be ideal for companies - especially independent software vendors - that need to get to market relatively quickly with a multitenant SaaS solution and would like a substantial shortcut while avoiding lock-in to a proprietary application platform as a service (aPaaS)” Powers you with executive dashboards and monetization tools to control the business aspects of your product. 24 / 33 Building SaaS. Made Easy - Gartner Research
  25. 25. Industry Recognition For Techcello Code - Driven CAP Focused on deployment agility Bring your own code Lower abstraction level Little support for code deployment technology Specific support for certain programming languages and frameworks Offer portability and strategic safety Powers you with executive dashboards and monetization tools to control the business aspects of your product. 25 / 33 Building SaaS. Made Easy
  26. 26. Amazon Web Services
  27. 27. Broad and deep services to support any cloud workload Enterprise Applications Platform Services Database s Relational No SQL Caching Virtual Desktops Analytics App Services Deployment & Management Mobile Services Hadoop Real-time Data Warehouse Data Workflows Queuing Orchestration App Streaming Transcoding Email Search Collaboration and Sharing Containers Dev/ops Tools Resource Templates Usage Tracking Monitoring and Logs Identity Sync Mobile Analytics Notifications Foundation Services Compute (VMs, Auto-scaling and Load Balancing) Storage (Object, Block and Archive) Security & Access Control Networking Infrastructure Regions Availability Zones CDN and Points of Presence 27 / 33
  28. 28. Amazon EBS Amazon SNS AWS Identity & Access Management Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon SES AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache AWS Direct Connect GovCloud 2008 2009 2010 2011 AWS Storage Gateway Amazon Dynamo DB Amazon CloudSearch Amazon SWF Amazon Route 53 Amazon Glacier Amazon Redshift Amazon Elastic Transcoder AWS OpsWorks Amazon CloudHSM Amazon AppStream Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis AWS Data Pipeline AWS Rapid Pace of Innovation 2012 2013 Since inception AWS has: • Released 896 new services and features • Introduced over 35 major new services • Announced 44 price reductions Amazon Mobile Analytics 2014 *as of July 12, 2014 Amazon CloudFront Amazon Cognito Amazon Zocalo 28 / 33
  29. 29. Infor is disrupting business applications with AWS Infor has architected its next-generation SaaS ERP application suite on AWS to serve over 70,000 users across 12 distinct verticals in 164 countries. Customers in traditional industries like financial services and manufacturing were asking for continuous innovation and fast provisioning. Every dollar has to mean something for us… We want to build great applications, not datacenters. Charles Phillips CEO 29 / 33
  30. 30. “AWS is the overwhelming market share leader, with more than five times the compute capacity in use than the aggregate total of the other fourteen providers.” Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ( Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 30 / 33
  31. 31. Trusted by Enterprises Around the World 31 / 33
  32. 32. Partners and Partner Competency 32 / 33
  33. 33. Contact Us Web : General Enquiry : Support Enquiry : Sales Queries: Building SaaS. Made Easy