16 Ingredients of a Successful SaaS Company

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16 Ingredients of a Successful SaaS Company

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16 Ingredients of a Successful SaaS Company

  1. 1. Customer Acquisition • Customer is King • Customer On- boarding Follow KISS (Keep it Simple Silly) • Automate Customer On-boarding Process • Make your registration page pleasing • Offer Attractive & Affordable Subscription Plans
  2. 2. Freemium is Best • Try before you buy ( Freemium) is Sexy • All the rest of the products around offer freemium • Analyse if freemium could work for you • Plan what your free plan gotta offer • Extend free Trial for prospects
  3. 3. Freemium Analytics • Keep an eye on your trial Conversions • Understand who is the potential customer • Predict the revenue for the next month, quarter • Understand the problems of non- engaging customers
  4. 4. Subscription Management • Identify the Pricing Plans • Analyse and increase the adoption rate of your pricing plans • Offer attractive pricing model • Choose the best charging frequency • Make sure you have plans to cater for various segments of your targeted segments
  5. 5. Recurring Billing • Analyse and increase the adoption rate of your pricing plans • Offer attractive pricing model • Choose the best charging frequency • Make sure you have plans to cater for various segments of your targeted segments • Incorporate Dunning • Discounts & Coupons
  6. 6. SaaS Security • RBAC – for granular access control • Security in all layers • Data Security Policies • Security against Subscription Plans • Adhering to OWASP security Guidelines • Support for Single Sign On • API Security • SSO & Open Auth
  7. 7. Database Isolation • Size database per customer? • Targeted Domain • Schema level customizations • Price of your product? • No. of prospective customers you are targeting? • Average usage concurrency • Usage Pattern • Collaboration between customers
  8. 8. • White Labelling • Language Preference • Support for custom fields • Customizable business policies • Email templates • Workflow Customization • Billing Customization • Master data Manipulation Customizability & Configurability
  9. 9. • Integratibility is the key influencer in SaaS adoption • Provide Extension & hooks to integrate other Apps • Be independent on Technology via APIs • REST & XML Support Integratibility & Extendibility
  10. 10. • More the Product Self Serviceable, the less cost, effort, churn will be. • Keep it Silly & Simple • Supportive Documentation • Customer success driven • Identify Customer needs and automate Self Servicing
  11. 11. • Build distributed, SOA based architecture • Scale as and when needed • Analyse & understand the product Demand • Implement effective Caching, CDN etc • Identify Potential performance bottlenecks and address it Performance, Scalability & Availability
  12. 12. • Automate backup Process • Keep Customers informed about Planned Maintenance • Do Maintenance on Off Hours • Check for Redundancy • Learn from Service outages • Test, Test,Test & Test Operations & Maintenance
  13. 13. Pick the Perfect Cloud• Pricing • Expertise • Reliability • Financial Stability • Easy Manageability • Customer Support • Transparency
  14. 14. • Provide support for customizing email messages • Support for Multi Language • Support for configuring dispatch details such as SMTP, port no., etc • Support for Dynamic Place Holders Automate Messaging
  15. 15. • Identify the right candidates for WF • Automate the Business Process • Provide Customizable Process Flows • 0% Hardcode • Be ZERO dependant on IT Folks • Empower Business Users with the power of WF Designers Dynamic Workflows
  16. 16. • % of Active & Inactive Trial Customers • % of Paid Customers • Identify the Potentials Customers • Identify Cross Selling & Upselling Opportunities • Predict the LTV & ARPC(U) • Predict MRR Business Analytics
  17. 17. Presented by Ilyas. F, Technical Evangelist, http://www.techcello.com

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