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Ryan Ripley relates that during his last agile transformation project, a key stakeholder asked, “Why are we adopting agile?” Ryan talked about increasing quality, delivering software sooner, and fostering a more collaborative relationship with business partners. After a few moments, the stakeholder raised his hand and said, “I get all that. But how is all of this agile stuff any better, faster, or cheaper than what we do today?” Ryan says that leaders must answer the better, faster, cheaper question if they want their agile transformation and associated projects to move forward. To prepare for this critical question, Ryan explores how better, faster, cheaper translates in an agile organization. Take away experiments to use with your agile teams to define better in your organization, an understanding of how agile helps teams deliver value faster to their stakeholders, and how working in an agile way can make business costs cheaper by reducing team turnover, enhancing learning through pairing, and reducing overall costs of product ownership.