Keynote: What Executives Value in Testing


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Professional testers and test managers are feeling the pressures of low-cost competition and tools that claim to replace them through automation. So, how can test teams add more value to their projects and organization? In a recent survey of executives and testers, Mike Kelly and Jeanette Thebeau found major disconnects between what executives and testers believe are most important to the business. They explore new insights into the risks and concerns executives perceive and what you should do differently. In the survey, most testers believed that finding ways to cut operational costs was a low priority test objective, but executives listed operational cost reduction as a high value testing activity. On the flip side, testers believed that regulatory compliance was a high priority, while most executives reported compliance testing was a low priority. Join Mike and Jeanette to find new ways to help ensure the products you test solve the business problem, meet customer needs, reduce operational costs, scale easily as demand increases, and are built to quickly add new features over time.

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Keynote: What Executives Value in Testing

  1. 1. K1 Keynote 10/2/2013 8:30:00 AM "What Executives Value in Testing" Presented by: Michael Kelly Jeanette Thebeau Brought to you by: 340 Corporate Way, Suite 300, Orange Park, FL 32073 888-268-8770 ∙ 904-278-0524 ∙ ∙
  2. 2. Michael Kelly DeveloperTown A partner at DeveloperTown, a venture development firm, Michael Kelly spends most of his time working with teams to deliver ridiculously high quality solutions faster than they could without rigorous testing practices. Michael regularly writes and speaks about topics on software testing, and is a contributing author of two books, How to Reduce the Cost of Software Testing and 5 Minutes to Process Improvement Success.
  3. 3. Jeanette Thebeau Ex2 Partners Jeanette Thebeau is a veteran venture coach, product and brand strategist, and former CMO with a broad range of experience. Jeanette has worked with numerous startups, as well as large corporate brands—Brooks Sports, Disney, the Indiana Pacers, Coors Brewing Co., Pizza Hut, and Taco Bell, among others.
  4. 4. 9/23/2013 WHAT EXECUTIVES VALUE IN TESTING Michael Kelly Jeanette Thebeau The Executives… 1
  5. 5. 9/23/2013 Founder: Build the product and prove the concept CEO: Profitable, stable, managed growth “Make the demo work.” FOUNDER “…understand that the limited number of customers you have will not be very concerned if they run into a small bug here or there.” “If figuring out design is more important than functionality […], testing falls to the wayside. ” 2
  6. 6. 9/23/2013 Founders don’t hire testers. CEO “…more formalized testing with documented scripts, test plans, requirements etc. to comply with audit regulations of our customers.” “Test driven development and continuous integration. Load testing, user experience testing, formal user feedback process.” 3
  7. 7. 9/23/2013 “I didn't realize there's multiple testing activities.” - President and CEO “Some want their products to be tested well, some don't care that much.” - Test Lab 4
  9. 9. 9/23/2013 Valuing Testers… Seed Stage developers do a lot of the testing Growth Stage testers start to show up, focus on pain points – still in alignment Established organizational structure and disconnect from founders/executive leadership and business problems – pathologies emerge 6
  10. 10. 9/23/2013 “Don’t hire for pleasure; hire to kill pain.” - 37Signals’ book Rework Where we have alignment 7
  11. 11. 9/23/2013 What testers value The Gaps… 8
  12. 12. 9/23/2013 Most testers ignore (or loosely pay attention to) testing focused on controlling operations costs. Executives think this testing activity is important. Executives largely don’t care about testing to ensure that they are compliant with regulations. Nearly half of testers feel this testing is critical. 9
  13. 13. 9/23/2013 Executives want: • fast and scalable • solutions to business problems • that don’t cost a lot to run or maintain “All testing humanly possible on all components of our software suite. […] Keep me in a job…” 10
  14. 14. 9/23/2013 Bridging the gap… Problem: 11
  15. 15. 9/23/2013 what’s at stake: Problem: 12
  16. 16. 9/23/2013 shared language: Opportunity: 13
  17. 17. 9/23/2013 operations: Opportunity: 14
  18. 18. 9/23/2013 THE DARK SIDE 15
  19. 19. 9/23/2013 Facilitator: 16
  20. 20. 9/23/2013 Remember… 17
  21. 21. 9/23/2013 Questions? 18