Shut Up ‘n Play Yer Guitar Some More


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History repeats itself as people once again become addicted to process. Today’s difficult problems call for a renaissance of agility, drawing on past success as we invent the future. Real value lies in intentional and contextual selection of agile tools instead of the noise associated with calls to practice “pure agile.” It is time to replace process-based thinking with outcome-based thinking. It is time to stop talking about process adherence and start focusing on product delivery. David Hussman calls on us to heed the audacious Frank Zappa’s challenge to “Shut Up ‘n Play Yer Guitar.” David speaks to selecting tools that foster measurable outcomes like product sales or market change. Topics covered range from product thinking to regression deficit to building teams and connecting programs to portfolios. Warning: If you are looking for an agile love-in, steer clear of this session. If you are looking to be challenged, show up ready to play yer guitar (metaphorically speaking, of course).

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Shut Up ‘n Play Yer Guitar Some More

  1. 1. AW2 Concurrent Session 11/13/2013 10:15 AM "Shut Up ‘n Play Yer Guitar Some More" Presented by: David Hussman DevJam Brought to you by: 340 Corporate Way, Suite 300, Orange Park, FL 32073 888 268 8770 904 278 0524
  2. 2. David Hussman DevJam Working with companies of all sizes worldwide, David Hussman teaches and coaches the adoption of agile methods as powerful delivery tools. Sometimes he pairs with developers and testers; other times he helps plan and create product roadmaps. David often works with leadership groups to pragmatically use agile methods to foster innovation and a competitive business advantage. Prior to working as a full-time coach, he spent years building software in the audio, biometrics, medical, financial, retail, and education sectors. David now leads DevJam, a company composed of agile collaborators. As mentors and practitioners, DevJam ( focuses on agility as a tool to help people and companies improve their software production skills.
  3. 3. Shut Up and Play Yer Guitar ( some more ) David Hussman will be standing in for Frank Zappa DevJam produces products and … … helps others learn to do so also We host a “maker space” @somakers Design Deliver Learn 1
  4. 4. We sponsor communities of learning First Lego League: Kids making robots We host jam sessions We host jam sessions We host jam sessions They are loosely based on Fight Club Frank hosted jam sessions! Zappa was a maker (producer) 2
  5. 5. Frank was A Mother (of Invention) Frank was a rebel (with a cause) Frank was a not afraid to offend 3
  6. 6. Most Important, Frank Produced player, composer, engineer, leader Are you a producer? How well do you find balance? process (docs) vs experience (playing) 4
  7. 7. What would Frank say about this doc? What do you say about it? How does your process help you produce and learn about your product? Producing over Production 5
  8. 8. Does your process help you produce? V= W H V= W H Dude’s Law: Value = Why / How Outcome Based Selections Does your process produce learning? This is learning about progress 6
  9. 9. This is learning about product thinking in product over thinking about progress When delivery is a constant, discovery becomes the challenge 7
  10. 10. Maps help surface “product arrogance” Who needs what and why? Maps contain journeys Journeys improve planning Where will you take your customers (users)? 8
  11. 11. Journeys cut across specializations Journeys help with scale Produce more learning, not more process Distributed journey discussions exist 9
  12. 12. Distributed journeying tools exist Here’s a real world example of planning a journey 10
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  17. 17. This journey was produced in California 15
  18. 18. This journey produced in Kiev What journey can you take? ( how can you shut up and play ) How can you measurably improve? Becoming antifragile by being a subtractionist 16
  19. 19. What journey can we take? We have XP, Scrum and Kanban How can we subtract and improve? NonBan “the least amount of process with the most real and measurable value” Because process is only part of the meal If you are still hungry, try out some DevJams / @davidhussman 17
  20. 20. Shut Up and Play Your Guitar 18