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Webinar - Storymakers 4: Using Photos to Tell Your Organization's Story - 2016-05-05

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Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!

If your nonprofit or library is thinking about jumping into storytelling through photo, this is the place to start! Watch the last webinar in our four-part Storymakers 2016 series to hear tips on taking great photos to help tell your organization's story!

Where do you begin when picking up a camera, collecting images from supporters and staff, or curating those images into a compelling narrative to support your organization's work? In this hour-long webinar, you'll learn about:

-- Considering a photo story concept
-- Composing photos to get the best shots for your story
-- Selecting the right photos
-- Get tips on editing photos and which tools to use
-- Adding captions or text to photos
-- And more.

While this webinar is licensed Creative Commons, the images on the slides are All Rights Reserved to the respective photographer.

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Webinar - Storymakers 4: Using Photos to Tell Your Organization's Story - 2016-05-05

  1. 1. Storymakers 4: Using Photos to Tell Your Organization’s Story With Crystaline Randazzo, NGO Storytelling Nanette Wong, PicsArt May 5, 2016
  2. 2. . © TechSoup Global | All rights reserved2 Using ReadyTalk • Chat to ask questions • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk.
  3. 3. . © TechSoup Global | All rights reserved3 You Are Being Recorded… This webinar will be available on the TechSoup website along with past webinars: www.techsoup.org/community/events-webinars You can also view recorded webinars and videos on our YouTube channel: https://www.youtube.com/TechSoupVideo You will receive an email with this presentation, recording, and links within a few days. Tweet us @TechSoup or using hashtags: #tswebinars #storymakers2016
  4. 4. . © TechSoup Global | All rights reserved4 Presenters Assisting with chat: Susan Hope Bard, TechSoup, Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Crystaline Randazzo Co-Editor NGO Storytelling Nanette Wong Digital Media Specialist PicsArt
  5. 5. . © TechSoup Global | All rights reserved5 Objectives 1. Hear about Storymakers 2016 digital storytelling lesson plan and contest 2. Understand why images matter so much for effective storytelling 3. Get a key formula of shots to capture to create a strong narrative 4. See some examples of great nonprofit image-centered storytellers 5. Learn how to make sense of your mobile phone as a story tool 6. Gain practical tips to improve photo quality from storyboarding, composition, and editing 7. See the donated and discounted photo editing tools through TechSoup 8. Answer questions!
  6. 6. 6 About TechSoup
  7. 7. . © TechSoup Global | All rights reserved7 Where Are You? We Are Here 7
  8. 8. . © TechSoup Global | All rights reserved8 The Need Is Global – And So Are We TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions for a more equitable planet. Countries Served TechSoup Partner Location NetSquared Local Group Where are you on the map?
  9. 9. . © TechSoup Global | All rights reserved9 www.TechSoup.Global
  10. 10. . © TechSoup Global | All rights reserved10 Our Impact Together, we build a stronger, more resilient civil society. $5.2B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 6.2M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* *Source: survey conducted among TechSoup members in 2013
  11. 11. © TechSoup | All rights reserved.11 NGOs have never had more power at their fingertips. Storytelling can equal increased fundraising and stronger advocacy. TechSoup believes that nonprofits around the world must have the capacity to tell their own story. Join #Storymakers2016 to begin the adventure and check out this year's campaign with: • a brand new, three-part education curriculum guiding you through the pre-production, production and post-production process • four webinars with storytelling experts sharing their tricks of the trade • an "Around-the-World" Twitter chat promising over 12 hours of conversation hosted on Twitter by NGOs from India, Kenya, Warsaw, the United States and Canada • a contest in which we're giving away US$7,000 in cash prizes and a new camera
  12. 12. © TechSoup | All rights reserved.12
  13. 13. © TechSoup | All rights reserved.13 #StoryMakers2016 Thanks See you at #Storymakers2016, brought to you by the Community Engagement team. Platinum Sponsors Silver Sponsors • Submissions open April 4, 2016 • Submissions close May 31, 2016 • Judging begins June 1, 2016 • Prize winners announced June 16, 2016 www.techsoup.org/storymakers
  14. 14. Capture Your Audience with Visual Stories Crystaline Randazzo hello@ngostorytelling.com
  15. 15. 63% of social media is images.
  16. 16. Content with relevant images gets 94% more views than those without.
  17. 17. Tweets with images receive 150% more retweets.
  18. 18. The brain processes visuals 60,000 times faster than it does text.
  19. 19. Images are the #1 most important factor in social media content. https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content
  20. 20. How Do You Select Images? A. Select from a small batch of photos that are used over and over again by your organization. B. Use stock images. C. Use personal images taken on your smartphone. D. Use an archive of professional images.
  21. 21. The Hook/Opener The Opener/The Hook
  22. 22. The Wide Shot
  23. 23. The Medium Shot
  24. 24. The Portrait
  25. 25. The Detail
  26. 26. The Action Shot
  27. 27. The Closer
  28. 28. Where To Use Visual Stories • Website/Blog • Annual Report • Facebook • Twitter • Instagram • Vimeo/Youtube • Pinterest
  29. 29. http://www.dadaabstories.org/
  30. 30. http://www.uifoundation.org/annual-report/2015
  31. 31. https://www.facebook.com/GirlScoutsUSA/
  32. 32. https://twitter.com/generosityorg
  33. 33. https://www.instagram.com/doctorswithoutborders/
  34. 34. https://vimeo.com/libertyinnk
  35. 35. https://www.pinterest.com/savethechildren/carolyn-s- corner/
  36. 36. • Find a hook. • Build a story using the story formula. • Craft your story for each media channel. • Repeat.
  37. 37. Crystaline Randazzo Co-Editor NGOStorytelling hello@ngostorytelling.com
  38. 38. www.crystalinerandazzo.com
  39. 39. Storytelling Through Mobile Photography May 5, 2016
  40. 40. Nanette Wong Email: nanette@picsart.com Social Media: @nantuck3t PicsArt.com // FB + IG: @picsart
  41. 41. Agenda Getting to Know Your Mobile Phone Storyboarding In the Field Photo Selection Editing
  42. 42. Getting to Know Your Mobile Phone
  43. 43. Familiarize Yourself With Your Phone 1. Setting up the grid 2. Focal points and manual exposure
  44. 44. Storyboarding
  45. 45. Storyboarding Research and plan out your shot list ahead of time 1. Sketch out shots
  46. 46. Storyboarding 2. Create moodboards (maketrays.com)
  47. 47. In the Field
  48. 48. Check the Weather 1. Familiarize yourself with the sun patterns a. Golden Hour: (sunrise/sunset) are best times to shoot b. Cloudy days are good!
  49. 49. Check the Weather Magic Hour App The Photographer’s Ephemeris
  50. 50. Start Shootin’! 1. Check your shot list 2. Don’t be afraid to get low or high 3. Err on the side of over-shooting 4. Shoot horizontally and vertically 5. Shoot different exposures
  51. 51. Composition Pictures are generally more pleasing when they follow the rule of thirds— the idea that off center composition is more aesthetically pleasing than smack in the middle
  52. 52. Composition
  53. 53. Lines Leading Lines: Eyes will follow the lines
  54. 54. Negative Space Makes a subject pop more
  55. 55. Lighting Golden Hour: a short window of time after sunrise or before sunset when light is soft and diffused. Also experiment with back and side lighting
  56. 56. Photo Selection Start with the strongest photos Look at them together Select the rest depending on how they tie in together Make sure to have a opening and closing shots
  57. 57. Editing Apps: PicsArt, Snapseed, Polarr No need to use desktops— full creative suite in the palm of your hand!
  58. 58. Editing Start with the basics: Cropping, brightness, contrast, shadows, highlights, sharpness, then filters
  59. 59. Editing *If you’re a photojournalist, be careful about cropping and what it can mean *Don’t overfilter. Filters should be used for subtle tweaks, not to completely change a photo
  60. 60. Q&A Any questions? Email: nanette@picsart.com Social Media: @nantuck3t PicsArt.com // FB + IG: @picsart
  61. 61. 72 Donated and Discounted Photo Editing Tools Through TechSoup
  62. 62. . © TechSoup Global | All rights reserved73 Adobe Creative Cloud Professional-level Adobe Premiere Pro, After Effects, Audition, Photoshop, Lightroom, InDesign, Illustrator, and more with the All Apps Plan. www.techsoup.org/adobe The discounted cloud access for TechSoup members for the full slate of apps is around $240 per year plus the $5 admin fee through TechSoup. This is a renewable annual membership.
  63. 63. . © TechSoup Global | All rights reserved74 Adobe Photoshop Elements and Premiere Elements The Adobe Elements bundle donation is the consumer-level video and image editing package that gives access to both video and photo editing software in one. It’s not as robust as the Pro series, but it’s simpler to use. This is downloaded, installed software, not a subscription. www.techsoup.org/adobe
  64. 64. . © TechSoup Global | All rights reserved75 JourneyEd Access for Discounted Hardware & Software Access to JourneyEd.com through TechSoup gives access to discounted software and hardware like A/V equipment like digital cameras and lenses, headphones, laptops, and sound boards. www.techsoup.org/journeyed
  65. 65. . © TechSoup Global | All rights reserved76 Dell Discount Program www.techsoup.org/dell
  66. 66. 77 Questions?
  67. 67. . © TechSoup Global | All rights reserved78 Learn and Share! Chat in one thing that you learned in today’s webinar or will try to implement. Will you share this information with your colleagues and within your network? Please complete the post-event survey that will pop up once the webinar ends!
  68. 68. . © TechSoup Global | All rights reserved79 Upcoming Webinars and Events 5/18: Digital Skills for Older Adults: Teaching Technology 5/19: Retouching Photos with Adobe Photoshop 5/24: TechSoup for Libraries – Maximize Your Tech 5/26: Nonprofit Technology Basics: PC Troubleshooting Explore our webinar archives for more!
  69. 69. . © TechSoup Global | All rights reserved80 ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: www.techsoup.org/readytalk Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor!

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