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Webinar - Instagram for Public Libraries: Good Practices for Social Media - 2016-04-27

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Instagram is a highly popular social network, and one that is increasingly being used by libraries to engage with patrons and supporters. Instagram's user-friendly interface makes it easy to broadcast pictures and short videos to a wide audience. But just like any social media tool, it is important to know what works (and what doesn't) when it comes to using Instagram to share library information.

Come to this free webinar to learn from two libraries who have been successfully using Instagram to engage with their communities, and to share positive library messages with the larger community of Instagram users across the world. From promoting library materials to showcasing library services, these libraries will share good practices that they have learned along the way.

-- Burlingame Public Library (CA) uses their Instagram account to share its unique story visually through a combination of captivating photos and videos.
-- Cherry Hill Public Library (NJ) uses their Instagram account to promote library materials and services, celebrate libraries in general, and to convey a love of reading and books.

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Webinar - Instagram for Public Libraries: Good Practices for Social Media - 2016-04-27

  1. 1. Instagram for Public Libraries: Good Practices for Social Media April 27, 2016
  2. 2. . © TechSoup Global | All rights reserved Using ReadyTalk •  Chat to ask questions •  All lines are muted •  If you lose your Internet connection, reconnect using the link emailed to you. •  If you lose your phone connection, re-dial the phone number and re-join. •  ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk.
  3. 3. . © TechSoup Global | All rights reserved You Are Being Recorded… This webinar will be available on the TechSoup website along with past webinars: www.techsoup.org/community/events-webinars You can also view recorded webinars and videos on our YouTube channel: https://www.youtube.com/TechSoupVideo You will receive an email with this presentation, recording, and links within a few days Tweet us @TS4Libs or using the hashtag #ts4libs
  4. 4. . © TechSoup Global | All rights reserved TechSoup’s Story We are a global network of 62 partner nonprofits that provide the best technology resources to over a half-million organizations in 127 countries. We connect organizations and people with the resources, support, and technology they need to change the world.
  5. 5. . © TechSoup Global | All rights reserved Storymakers 2016
  6. 6. Instagram for Public Libraries: Good Practices for Social Media April 27, 2016
  7. 7. . © TechSoup Global | All rights reserved Ray DeLara Burlingame Public Library California Presenters Twitter: Ginny Mies Chat: Becky Wiegand Amanda Zuccarelli Cherry Hill Public Library New Jersey Crystal Schimpf TechSoup for Libraries San Francisco, California
  8. 8. . © TechSoup Global | All rights reserved Instagram Resources Training: •  Instagram Help Center •  GCF Learn Free: Instagram •  Lynda.com: Instagram ($) Articles: •  #Bookface Brings Cover Art Into the Real World (WNYC) •  20 Ways to Make People Fall in Love With Your Instagram: A Guide for Libraries and Other Cultural Institutions (NYPL) Digital Storytelling: •  Storymakers (TechSoup)
  9. 9. Cherry Hill Public Library Amanda Zuccarelli Cherry Hill Public Library New Jersey Email: AZuccarelli@chplnj.org Instagram: chplnj Website: http://www.chplnj.org/
  10. 10. . © TechSoup Global | All rights reserved Goals for Instagram •  To promote our library materials and services •  Celebrate libraries in general •  To convey a love of reading and books. •  Stay current and relevant by posting about current issues, trends and pop culture.
  11. 11. . © TechSoup Global | All rights reserved Management We have a Social Media Committee, so someone is in charge of each of these things. 1.  Bookface (if you have ideas, talk to them) 2.  DVDs/TV shows 3.  YS Events 4.  Book covers and end pages 5.  Events (other areas: scifi, LGBT, science) 6.  Pop Culture/ InstagramTrends
  12. 12. . © TechSoup Global | All rights reserved Social Media Committee •  8 people •  Shared document on Google Drive
  13. 13. . © TechSoup Global | All rights reserved Bookface Primarily the bookface posts are taken by myself and one other Reference Librarian.
  14. 14. . © TechSoup Global | All rights reserved DVD’s/TV Shows One person in our Circulation Department is assigned to post these types of pictures.
  15. 15. . © TechSoup Global | All rights reserved YS Events All Children /Teen events are handled by two members of the committee that work in our Youth Services Department.
  16. 16. . © TechSoup Global | All rights reserved Book Covers & End Pages Someone in our Technical Services Department does these when she adds the barcode and enters the book into our system.
  17. 17. . © TechSoup Global | All rights reserved Events (other areas: Sci-fi, LGBT, Science) These types of pictures are taken by our Director of PR and Special Events and one of our part time employees.
  18. 18. . © TechSoup Global | All rights reserved Pop Culture/ Instagram Trends Anyone in the group can do these types of posts.
  19. 19. . © TechSoup Global | All rights reserved Quality Photos DON’T
  20. 20. . © TechSoup Global | All rights reserved Quality Photos DON’TDO
  21. 21. . © TechSoup Global | All rights reserved Quality Photos Bookface 1.  It’s ok if hands and/or fingers show. 2.  Have something line up. All you need is one line. 3.  Take a few pictures. 4.  They don’t all have to be faces. 5.  Sometimes you need props.
  22. 22. . © TechSoup Global | All rights reserved Editing Apps App Purpose Latergramme Reminder Layout Collage Hyperlapse Speeds up Boomerang Loop Quick Text over a photo Flipagram Slideshow InstaVid Video & picture collage Color Pop B&W /Color Changes
  23. 23. . © TechSoup Global | All rights reserved Promotion #Hashtags, Tagging, and adding a location •  All of these things help to get new followers. •  Always tag celebrities and authors when you use their books in pictures. Follow and support other Libraries •  Find them with #bookfacefriday
  24. 24. . © TechSoup Global | All rights reserved Trend Alert @BookBento #Bookbento
  25. 25. . © TechSoup Global | All rights reserved Please type your questions in the chat window. Send twitter questions to @techsoup4libs Questions? Amanda Zuccarelli Cherry Hill Public Library New Jersey AZuccarelli@chplnj.org Instagram: chplnj Website: http://www.chplnj.org/
  26. 26. Burlingame Public Library Ray DeLara Burlingame Public Library Burlingame, California Email: delara@plsinfo.org Instagram: Burlingame_Library Website: http://www.burlingame.org/library
  27. 27. Getting Started •  Pick a clear, concise user name •  Create a strong description for your account •  Pick a link to display on your bio •  Have a game plan: 1.  Who is your intended audience? 2.  What kind of content do you plan to share? 3.  How will you manage the account?
  28. 28. Marketing •  Announce your account on email newsletters, flyers, website, bookmarks, email signature •  Use other social media accounts to promote the start of your Instagram •  Link your IG posts to those other Social Media outlets •  Tell your friends, family, and coworkers to follow •  Follow other libraries
  29. 29. Community Engagement •  Search hashtags to find local followers •  Start your own hashtag campaigns •  Get out of the library!
  30. 30. Library Hashtags Pro Tip – Participate in library hashtag campaigns and IG challenges #libraryshelfie #bookstagram #librarylife #librariesofinstagram #libraries #librariestransform #bookface #bookfacefriday
  31. 31. . © TechSoup Global | All rights reserved
  32. 32. Community Engagement : Part II •  Dive into the Instagram community •  Follow Instagram •  Connect with other Instagrammers •  Collaborate
  33. 33. Content Creation •  Smartphone •  DSLR Camera •  GoPro •  Laptop
  34. 34. . © TechSoup Global | All rights reserved Quick Facts about Content •  Photos and stills generate 36% more likes than videos •  Instagram photos with faces get 38% more likes •  On average, posts that tag other users net 56% more engagement •  Posts with at least one hashtag average 12.6% more engagement •  Posts tagged with a location receive 79% higher engagement
  35. 35. Sharing Photos •  Special, unique features of your library •  Books •  Events •  Card Catalogs •  Use filters and other editing tools that are native to the app
  36. 36. Sharing Video •  Instagram has made a movement towards sharing video •  Created apps to help users make video 1.  Hyperlapse 2.  Boomerang •  Format changes allow for sharing video clips
  37. 37. . © TechSoup Global | All rights reserved Timelapse Video Hyperlapse GoProiMotion iMovie •  All you need to start is your smartphone •  Hyperlapse and iMotion are powerful timelapse apps •  Pro Tips 1.  Use a Tripod 2.  Record action! 3.  Does not have to be video, you can stitch together individual photographs 4.  Set your time intervals
  38. 38. . © TechSoup Global | All rights reserved Stop Motion Video iMotion iMovieiMotion Remote •  Highlight new books •  Promote library events •  Pro Tips 1.  Use a Tripod 2.  Use iMotion Remote 3.  Turn on the grid 4.  Use ghost image feature 5. For advanced editing, use iMovie
  39. 39. . © TechSoup Global | All rights reserved Other Video Production Apps Boomerang Flipagram •  Utilizes the shutter feature of camera phone •  Creates a looping video by stitching photos together •  Create slideshows by importing multiple photos •  Has a function to add music to resulting video •  Slideshow videos are great for highlighting events where you have multiple pictures to share
  40. 40. Analytics •  Use analytics to learn important information about your account •  Iconosquare •  Free 30-day trial
  41. 41. . © TechSoup Global | All rights reserved Analytics
  42. 42. Challenges •  Social Media Policy •  Getting the word out to our immediate community •  Keeping content fresh •  Time constraints
  43. 43. . © TechSoup Global | All rights reserved Account Successes
  44. 44. Take Away Points •  Dive into the Instagram community •  Comment, follow, and like •  Be passionate •  Utilize your team •  Have fun!
  45. 45. . © TechSoup Global | All rights reserved Useful Links A Long List of Instagram Statistics and Facts (Hootsuite) 20 Ways to Make People Fall in Love With Your Instagram: A Guide for Libraries and Other Cultural Institution (NYPL) Using Instagram for your library: 9 strategies (CUNY) Instalibrary: Libraries on Instagram Video on Instagram (Instagram)
  46. 46. . © TechSoup Global | All rights reserved Please type your questions in the chat window. Send twitter questions to @techsoup4libs Questions? Amanda Zuccarelli Cherry Hill Public Library New Jersey AZuccarelli@chplnj.org Instagram: chplnj Website: http://www.chplnj.org/ Ray DeLara Burlingame Public Library Burlingame, California delara@plsinfo.org Instagram: Burlingame_Library Website: http://www.burlingame.org/Index.aspx?page=32
  47. 47. . © TechSoup Global | All rights reserved Storymakers 2016 Thursday, 4/28, 11AM-12PM PDT Storymakers 3: Polishing Your Digital Story Thursday, 5/5, 11AM-12PM PDT Storymakers 4: Using Photos to Tell Your Story Visit TechSoup.org/Storymakers
  48. 48. . © TechSoup Global | All rights reserved Upcoming Library Webinars Wednesday, 5/4, 11AM-12PM PDT Outcome Measurement for Small Libraries Wednesday, 5/18, 11AM-12PM PDT Teaching Digital Skills to Older Adults in Libraries Explore our webinar archives for more!
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