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Webinar - Get Outside the Lines: Leverage Social Media to Make the Most of Your Campaign - 2016-07-13


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Libraries are dynamic centers for engagement that help everyone in your community be their best. To shift perceptions, we need to demonstrate how the library is more relevant than ever before. Let's not just tell people how libraries have changed; let's show them.

Watch this free webinar to learn about Outside the Lines (, a weeklong celebration demonstrating the creativity and innovation happening in libraries. Whether your organization is large or small, academic or public, you can participate by hosting at least one event or campaign that gets people thinking – and talking – about libraries in a different way. Get a deeper understanding of effective grassroots library marketing by exploring examples of how libraries have used this international initiative to build community and shift perceptions. Discover how you can leverage social media to make the most of your Outside the Lines experience and reach new audiences.

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Webinar - Get Outside the Lines: Leverage Social Media to Make the Most of Your Campaign - 2016-07-13

  1. 1. Get Outside the Lines: Leverage Social Media to Make the Most of Your Campaign July 13, 2016
  2. 2. . © TechSoup Global | All rights reserved Using ReadyTalk •  Chat to ask questions •  All lines are muted •  If you lose your Internet connection, reconnect using the link emailed to you. •  If you lose your phone connection, re-dial the phone number and re-join. •  ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk.
  3. 3. . © TechSoup Global | All rights reserved You Are Being Recorded… This webinar will be available on the TechSoup website along with past webinars: You can also view recorded webinars and videos on our YouTube channel: You will receive an email with this presentation, recording, and links within a few days Tweet us @TS4Libs or using the hashtag #ts4libs
  4. 4. . © TechSoup Global | All rights reserved TechSoup’s Story We are a global network of 62 partner nonprofits that provide the best technology resources to over a half-million organizations in 127 countries. We connect organizations and people with the resources, support, and technology they need to change the world.
  5. 5. . © TechSoup Global | All rights reserved TechSoup Product Donation Programs
  6. 6. . © TechSoup Global | All rights reserved TechSoup for Libraries Have a story to share? Tell us about your daily routine maintaining public computers, or a moment when you were particularly proud. Don't forget that what might be "that's nothing" to you may be an "aha!" to someone else!
  7. 7. . © TechSoup Global | All rights reserved Presenters Twitter: Ginny Mies Chat: Becky Wiegand Erica Grossman Outside the Lines Anythink Libraries Thornton, CO Crystal Schimpf TechSoup for Libraries San Francisco, California
  8. 8. . © TechSoup Global | All rights reserved Today’s Webinar •  History of OTL •  Examples of OTL in Action •  Successful OTL Social Media Campaigns •  Q&A
  9. 9. Upcoming Webinars Thursday, 7/14, 11AM-12PM PDT Working with Tech Consultants Wednesday, 7/27, 11AM-12PM PDT Cultivating a Library Technoculture: We are Tech Workers Explore our webinar archives for more!
  10. 10. ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor!