Maria Ogneva's OCTRIBE presentation on social business

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Maria Ogneva's OCTRIBE presentation on social business

  1. 1. Social media vs. social businessCheckers vs. chess Maria Ogneva, Director of Community, Yammer @yammer @themaria
  2. 2. do you feel like this……when calling800 numbers? @yammer @themaria http://www.flickr.com/photos/84773433@N00
  3. 3. @yammer @themariahttp://www.flickr.com/photos/51378257@N00/2248361060/
  4. 4. @yammer @themaria
  5. 5. causes ofsocial media crisessource: altimeter group 15% exposure of poor experience 12% violation of ethical guidelines 8%@yammer @themaria rogue employees
  6. 6. @yammer @themaria
  7. 7. nothersilo? @yammer @themaria http://www.flickr.com/photos/76635893@N00/2203549363/
  8. 8. @yammer @themariahttp://www.flickr.com/photos/61565201@N00/229158080/
  9. 9. doing beingsocial media a social businessexternal holisticanother silo cross-functionalfocused on PR focused on learningshort-term focus long-term focusephemeral systematicfashionable transformative @yammer @themaria
  10. 10. @yammer @themaria
  11. 11. 38%TIME LOSTduplicating work& searching forinformation Source: IDC @yammer @themariaSource: Forrester Research,Demystifying the Mobile Workforce, June 2011
  12. 12. 62%of employees work inMULTIPLELOCATIONSduring the work week Source: Forrester Research, Demystifying the Mobile Workforce, June 2011Source: Forrester Research, @yammer @themariaDemystifying the Mobile Workforce, June 2011
  13. 13. @yammer @themaria
  14. 14. @yammer @themaria
  15. 15. foundation of strength @yammer @themaria http://www.flickr.com/photos/8427538@N02/2307224581/
  16. 16. adaptability @yammer @themariahttp://www.flickr.com/photos/40418474@N00/3939008630/
  17. 17. @yammer @themaria
  18. 18. @yammer @themaria
  19. 19. @yammer @themaria
  20. 20. @yammer @themaria
  21. 21. @yammer @themaria
  22. 22. @yammer @themaria
  23. 23. @yammer @themaria
  24. 24. step 1 understand your culture @yammer @themariahttp://www.flickr.com/photos/22177648@N06/2137735924/
  25. 25. step 2 don’t do it aloneInternal advocates business units exec leadership @yammer @themaria @yammer @themaria
  26. 26. step 3tie to business objectives @yammer @themaria @yammer @themaria
  27. 27. step 4 create a planassign resourcespolicy & governancetrainingwork with stakeholders @yammer @themaria @yammer @themaria
  28. 28. step 5listen first, listen everywhere @yammer @themaria @yammer @themaria
  29. 29. step 6have a response plan @yammer @themaria @yammer @themaria
  30. 30. step 7become connected @yammer @themaria @yammer @themaria
  31. 31. step 8 integrate systemsPeople Conversations Content Business data Mobile @yammer @themaria @yammer @themaria
  32. 32. step 9mobilize & enable @yammer @themaria @yammer @themaria
  33. 33. step 10measure & predict, demonstrate success @yammer @themaria @yammer @themaria
  34. 34. step 11build community community opportunity @yammer @themaria @yammer @themaria
  35. 35. step 12 learn, evolve, co-createFail fast, learn and be humble @yammer @themaria @yammer @themaria
  36. 36. remember... behavior change is hardFail fast, learn and be humble @yammer @themaria @yammer @themaria
  37. 37. BUT…it isSO worth it! @yammer @themaria
  38. 38. Thank you! Keep in touch: @themaria about.me/themaria blog.yammer.com socialsilk.com @yammer @themaria

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