Green Tech Tips From Microsoft For Large Organizations


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  • Timing: 1 minute Presenter Script: Good <morning/afternoon>. Thank you for meeting with us today—I’m looking forward to spending some time with you to discuss Microsoft’s vision for corporate environmental sustainability and how we can support you in building an environmentally responsible business, with green IT and by using IT to achieve “greener” business processes. I understand that the demands for your time are high and appreciate the time you’ve invested to join us. © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 4 minutes Presenter Script: It’s a truly inescapable topic these days. Global warming. Climate change. Carbon footprint. Going green. The environment is on the agenda and making headlines wherever you look. BusinessWeek , The Economist , Time magazine, and a multitude of others have featured the environment as front-page stories over the last few years, and that trend is only increasing. And the impact on business—both now and in the future—is real and increasingly significant. Not only must we as global businesses comply with a growing number of complex environmental regulations, but we are also under increasing scrutiny by our customers and the global marketplace to become responsibly “green.” In fact, as Symantec found when they surveyed over 400 enterprises in North America, a desire on the part of corporate headquarters to qualify as “green” was close to the top of the list for the reasons that companies implement green IT. It was surpassed only by the opportunity to lower costs—specifically, to reduce electricity consumption and reduce cooling costs. Perhaps most telling of the importance of green initiatives now is that virtually every company (97 percent) that Symantec surveyed is at least talking about a green IT strategy, and nearly a third have actually already implemented a strategy. This momentum is being reinforced by the increasing interest in using the principles of the “triple bottom line”— people (the social impact of the business), planet (the ecological impact of the business), and profit (the economic value of the business)—to measure a business’s sustainability. Technology is a key component of any corporate environmental sustainability discussion—as technology use has increased in our businesses, energy consumption (and the associated carbon footprint) has skyrocketed. But while there is a strong environmental motivation for businesses to reduce the impact that its technology has on the environment, there is also a strong business case here too—greening your business can be exceptionally good for the bottom line, even if you look just at the potential energy cost savings. I’ve already mentioned that cost savings is the number one factor cited by Symantec’s survey respondents. Forrester also calls out the significant cost savings—and environmental advantages—that can be achieved simply by addressing the power consumed by idle PCs. The flip side here is the potential to use technology to actually reduce a business’s impact on the environment as well. This is becoming an increasingly important part of the conversation, and CIOs will be looked to more and more to deliver on these opportunities. As Gartner points out, “IT’s role will increasingly be about applying the technology to create more-energy-efficient, less-carbon-intensive business models, enterprises, value chains, products and services.” This is definitely an opportunity that we take seriously at Microsoft, and it’s something that we’ll look at more closely a little later in this presentation. Before we move on, I’d just like to mention a report published by The Climate Group that quantifies the potential role technology can play in helping enable, as they say, a “low carbon economy.” According to their findings, by using technology we have the opportunity to reduce global emissions by 15 percent before 2020. To put it in the language that we all speak as business people, that’s equivalent in today’s currency to U.S.$800 billion. Okay, I’d like to turn now to discuss how we can help you achieve your sustainability goals. Presenter Guidance Ask for audience interaction so you can better understand who you are talking with and what they are experiencing in their own organizations. “ SMART 2020: Enabling the Low Carbon Economy in the Information Age,” The Climate Group, June 19, 2008, Simon Mingay, Bettina Tratz-Ryan, “User Survey Analysis: Sustainability and Green IT, Worldwide, 2009,” Gartner, Inc., April 2, 2009, (requires Gartner login) (MICROSOFT INTERNAL USE ONLY) Doug Washburn, “How Much Money Are Your Idle PCs Wasting?,” Forrester Research, Inc., December 5, 2008, http://mslibrary/research/mktresearch/forrester/forrestr/2008/12_Dec/46693/46693.html (MICROSOFT INTERNAL USE ONLY) “ Green IT Report Regional Data – United States and Canada: Survey Results,” Symantec Enterprise, May 2009, © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 1 minute Presenter Script: So, why are we here today? What can we at Microsoft do to help you make better use of your technology from an environmental—and cost—perspective? We can help you address environmental sustainability in three ways: First on our list, and the first area that most organizations will tackle, is to work on reducing energy demands. This is really a look at the power consumed by your IT resources and finding more efficient ways of running your IT systems. Next up is helping you better manage your energy and environmental footprint—having the tools to both manage your carbon footprint and provide visibility into how your organization is doing against your environmental targets. And finally, rethinking your business practices and identifying opportunities to put technology to work to improve the environmental impact of your business—while at the same time potentially cutting costs and boosting productivity. I’d like to spend the next half an hour or so talking through each of these areas and digging a little deeper into the specific opportunities they represent. © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 1 minute Presenter Script: So, reducing the energy demands of your IT infrastructure. What are we talking about here? The first key challenge is to simply cut back on the amount of power consumed by each of your servers and desktops. Power management tools built into your operating systems can help. The next is to reduce the number of physical machines that you have running. We’re primarily talking about servers here, and one magic bullet is using virtualization to increase the utilization. And last, how do you know that you are maximizing opportunities to make your infrastructure as efficient as possible? We have some great guidance and tools that can help. Let’s talk through each of these points. © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 4 minutes Presenter Script: Now, most power consumption discussions focus on the data center, but I’d like to start with the PC. Why? Because, according to The Climate Group, PCs account for more than twice the carbon footprint of data centers. Plus, according to Climate Savers, “the average desktop PC wastes nearly half of the energy it consumes as heat.” Climate Savers points to power management as a key tool to address this waste and predicts that using power management on a computer can save nearly half a ton of CO 2 each year. The latest desktop operating systems have powerful tools to help with power management. For example, Windows 7 has been built with improved power management in mind: We designed it with a strong focus on reducing overall power consumption, focusing on platform and processor efficiencies. It provides IT pros with diagnostic tools to better manage and troubleshoot power management issues. It also provides a variety of options for configuring power management and enables IT pros to centrally manage more power management settings on a more granular level. And for your mobile users, it provides enhanced processor power management for portable computers, delivering energy savings while also improving performance and providing a longer battery life. By ensuring that your PCs use the built-in power management options within the client operating system, you can help significantly lower their power consumption and the associated carbon emissions. These power savings add up to significant cost savings too. I mentioned Climate Savers’ research earlier: they report that using power management features on just one computer can save more than $60 a year in energy costs. As you can see from the quotation on the slide, 1E came to a similar conclusion—finding a potential savings of $25–75 per desktop PC with power management, by reducing total PC power consumption by a whopping 80 percent. Let’s turn now to the server infrastructure. In most enterprises, servers are proliferating. As these servers become ever more powerful, the electricity required to operate them—plus to run cooling systems to cope with the increased heat—grows proportionately. As a result, data center energy consumption is skyrocketing, and with it the environmental impact and operating costs. Here, too, power management can play a major role. The simple act of upgrading your server operating system to the latest release to take advantage of improved power management capabilities can lead to an immediate reduction in power usage—and immediate savings. For example, Windows Server 2008, out of the box, achieves power savings of up to 10 percent over Windows Server 2003 when run on the same hardware at comparable levels of throughput. These savings can be attributed in part to improved support for processor power management in Windows Server 2008. A second significant tool within your server operating system that can reduce power consumption is the ability to manage power usage across both your clients and servers with Group Policy. This enables your IT administrators to establish an enterprise-wide, centrally managed power-saving scheme—for example, setting minimum and maximum processor states or enforcing client workstations to enter a sleep state after a specified period of inactivity. Using Group Policy in this way can save literally thousands of kilowatt-hours of electricity every year. Presenter Guidance Climate Savers: “ PC Energy Report 2007: United States,” 1E, 2007, Windows 7: Windows Server 2008: © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 3 minutes Presenter Script: Now, no matter how much power you can save by optimizing your server power management settings, the reality is that in most organizations, server utilization is woeful, leading to excessive power consumption and costs. In our experience the average server CPU utilization is less than 15 percent. So let’s talk briefly about why virtualization is so effective at increasing utilization and decreasing power consumption. Regardless of the level of utilization, each physical server creates a guaranteed minimum power usage overhead. This overhead is dictated by the power supply, physical devices such as hard disks that are connected to the server, cooling requirements, and so on. This overhead consumes 60 percent or more of the server’s maximum power draw, even when the server is idle. With server virtualization, rather than pay for many underutilized server machines, each dedicated to a specific workload, you can consolidate those workloads onto a smaller number of more fully used machines. This requires fewer people to manage those computers, less space to house them, and fewer kilowatt hours of power to run them—all of which saves money and reduces the environmental footprint. To quantify the power savings that can be achieved with virtualization, here at Microsoft we conducted a series of power usage tests on standalone servers and Hyper-V servers hosting either four or 10 virtual machines, and compared the results (Hyper-V is the hypervisor virtualization technology included with Windows Server 2008). Both the standalone servers and the individual virtual machines were running Internet Information Services (IIS) 7 and Windows Server 2008. The tests showed significant power savings with virtualization. In fact, the physical server hosting four virtual machines consumed just 3.5 percent more power than the standalone server—at comparable performance. This means that running four virtual machines means saving the equivalent power output of three physical servers. Running 10 virtual machines means saving the equivalent power output of nine physical servers. The savings continue to scale with the number of servers you are able to virtualize. To put it another way, a single Hyper-V server with 10 virtual IIS servers can reduce your CO 2 output by more than 30 metric tons compared with the output of 10 physical servers with the same hardware profile. In carbon terms, this is the equivalent of burning roughly 400 gallons of gasoline rather than roughly 3,700 gallons. The potential environmental—and cost—benefits of virtualization are not going unnoticed by analysts either. Gartner has highlighted a comparative model between virtualized and nonvirtualized environments and has found that “The effective use of virtualization can reduce server energy consumption by up to 82% and floor space by 85%.” Virtualization is widely being adopted as a powerful tool in reducing the energy footprint of data centers, with the additional benefit of significantly reducing costs—from energy as well as management, facility, and hardware expenses. Presenter Guidance Windows Server 2008 Hyper-V power usage test: David J. Cappuccio, “Energy Savings via Virtualization: Green IT on a Budget,” Gartner, Inc., November 10, 2008, (requires Gartner login) (MICROSOFT INTERNAL USE ONLY) © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 2 minutes Presenter Script: One of the key challenges facing any organization that wants to reduce energy consumption is identifying inefficiencies. At Microsoft, we’re absolutely committed to helping you develop an informed strategy and assess your infrastructure for opportunities to improve efficiencies. Two resources that we’ve developed to help you include: The Microsoft Assessment and Planning (MAP) Toolkit Solution Accelerator: The MAP Toolkit is designed to simplify the planning process for operating system migrations, for example to Windows 7, Windows Server 2008, and Hyper-V. It performs a detailed inventory of computers on a network and outlines device driver availability and makes recommendations for hardware upgrades. It can also help with your server virtualization planning, by gathering performance metrics from the computers that you are considering for virtualization and presenting potential host hardware and storage configurations, to help you quickly perform “what-if” scenarios. Because it performs a detailed assessment and reporting of server utilization, it can also help you identify servers that are no longer being used and can potentially be decommissioned; this is an important step, as according to the Uptime Institute, up to 30 percent of servers are effectively “dead.” Data center best practices: We have put together an article titled “Microsoft’s Top 10 Business Practices for Environmentally Sustainable Data Centers” that summarizes the top recommendations of senior members of the Microsoft Global Foundation Services (GFS) Infrastructure Services team. Some of the best practices detailed in the article include using incentives to support your primary goals, focusing on effective resource utilization, investing in understanding your application workload and behavior, and right-sizing your server platforms to meet your application requirements. These recommendations are based on the actual practices that we have followed at Microsoft for some years now—in addition to helping protect the environment, they lead to optimal use of resources and help teams stay aligned with core strategies and goals. If you are interested in either of these resources, check in with me after the briefing or e-mail me at <PROVIDE E-MAIL ADDRESS OR RE-SHOW TITLE SLIDE AT END OF PRESENTATION> and I’ll be happy to send you the links you need to access them. Okay, let’s turn now to discuss the second way that we address corporate environmental sustainability: managing energy and environmental footprint. Presenter Guidance MAP Toolkit: , Data center best practices: “ Presentation: Revolutionizing Data Center Efficiency,” McKinsey & Company, September 2008, (slide 12) (Uptime Institute reference) © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 1 minute Presenter Script: What do we mean by “managing energy and environmental footprint”? This can really be broken down into two pieces: The first is IT oriented and is about centralizing control of energy consumption with systems management software. The second is both IT and business oriented and is about using business intelligence dashboards and scorecards to gain better visibility into your environmental performance metrics, plus sharing that information broadly within the company. Let’s dive a little deeper into each of these areas. © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 3 minutes Presenter Script: The key to being able to effectively and efficiently manage the energy consumption of your infrastructure and systems is having centralized tools that integrate seamlessly with your operating systems and enable comprehensive, end-to-end system monitoring. What are the advantages of centralized management and reporting? Consider the situation with PC power management. Establishing a company policy that requires users to power down at the end of the day, for example, does nothing to ensure compliance and can complicate matters such as patching and updates. Centralized tools increase control and manageability while providing additional valuable capabilities. For example, as Forrester reports, “PC power management suites offer enhanced capabilities such as provisioning, administration, ‘wake-up’ functionality, reporting functionality, and more that can help IT ops professionals realize and quantify the financial and environmental benefits from power-conscious behavior.” Your centralized toolset should take into account the entire profile of your organization’s architectures, enabling you to manage both physical and virtual architectures and spanning the data center, desktop, and portable devices. For example, System Center is made up of a suite of tools to help you plan and optimize your infrastructure to be energy efficient:  With operations management capabilities, you can monitor the performance of your servers over time to identify machines that are under-utilized and are potential candidates for virtualization. With virtual machine management capabilities, you can configure and deploy new virtual machines and centrally manage your physical and virtual infrastructure from one console. With configuration management capabilities, you can determine which machines and components should be replaced first based on energy efficiency; plan a power strategy by monitoring current power state and consumptions and reporting on machine utilization trends, current power settings and current energy consumption; easily create, deploy and enforce specific power settings; and get compliance and other reports related to power management/consumption. With capacity planning capabilities, you can model your server architecture and use the information to plan the correct amount of infrastructure needed to meet requirements—to help eliminate over-provisioning—and account for inefficiencies in hardware, software, and components. These tools combined can help your IT professionals proactively manage the energy consumption and environmental footprint of your physical and virtual IT environments. So, that’s a quick look at the IT systems side. Let’s turn to the second part of the equation—delivering visibility into environmental performance across the organization.  Presenter Guidance Doug Washburn, “PC Power Management Suites Help Overcome Barriers To Maximize Financial Savings,” Forrester Research, Inc., August 7, 2009,,7211,54947,00.html (requires Forrester login) (MICROSOFT INTERNAL USE ONLY) © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 3 minutes Presenter Script: You can’t manage what you don’t measure. This won’t be a new expression for most people in this room, but it’s an important point when it comes to successful sustainability initiatives. To drive sustainability performance improvements, you need to have a clear understanding of how sustainable your organization is today and where there is opportunity for real change. The potential areas your initiatives could address are wide ranging; depending on your industry, they might include, for example, the materials used in your manufacturing operations; the energy or water your organization consumes; the emissions, effluents, and waste your organization produces; or the carbon footprint of your company’s business travel. Business intelligence (BI) tools can play an important role in delivering visibility into your environmental sustainability initiatives by aggregating data from various sources across your organization and presenting it in a meaningful format to help you make informed decisions. BI software can help you answer important questions, such as how much greenhouse gas is the company emitting? How much of a certain chemical is employed in production? What projects should the company invest in first? In particular, dashboards and scorecards can play an important role. They bring together disparate data in a visual way, providing an at-a-glance view into the status of your key environmental initiatives and helping you manage your overall sustainability performance: To begin with, they help you streamline the gathering of key performance information. For example, for Microsoft Dynamics AX 2009, we have developed a specific Environmental Sustainability Dashboard that tracks the four core Global Reporting Initiative (GRI) Environmental Performance Indicators: direct energy consumption, indirect energy consumption, total greenhouse gas emissions from energy consumption, and other related greenhouse gas emissions, such as from business travel, employee commuting, and waste disposal. By gathering this information automatically, dashboards and scorecards can save your decision makers valuable time that would otherwise be spent manually gathering the information, freeing them to spend more time analyzing the data and acting on it. And by providing role-based, contextual performance information through the dashboards and scorecards, you can help individuals, teams, and departments understand what role they play and drive alignment across your organization. To truly achieve broad buy-in with your environmental sustainability objectives, it’s important that everyone in your organization has visibility into the specific targets and how the company is doing against those targets. By delivering BI capabilities in easy-to-use, familiar formats through your everyday business productivity software—such as the spreadsheets and portals already in use in your organization—you can enable this widespread visibility and empower people at all levels of your organization to see the data that relates to them, analyze the data to identify areas of opportunity, and align their own efforts with the organization’s. Let’s look now at the third key way in which we at Microsoft address corporate environmental sustainability: rethinking business practices. Presenter Guidance © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 1 minute Presenter Script: So, the third area we focus on is rethinking business practices and using technology to support more efficient processes. For example: How much of your business’s travel is really necessary? Could you support tele-working for some of your staff, to reduce commuting and office space requirements? Unified communications and collaboration technology can play a vital role here. Could you streamline your processes to get closer to a “paperless” office? With electronic forms, support for “deskless” workers, and digital note-taking software, it becomes much easier to reduce reliance on paper-based systems. And could you adjust your technology choices to reduce the size of your data center and thereby the energy/carbon impact? Cloud computing and online services are a hot topic right now, and with good reason, as they provide significant opportunities to increase efficiency. Let’s dive into each of these areas a little more deeply. © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 4 minutes Presenter Script: Let’s start with a look at travel and commuting. In today’s global marketplace, business travel has become seemingly indispensable, whether for connecting with partners and suppliers or delivering training to dispersed teams. However, the environmental costs—not to mention productivity and financial costs—of travel are high. Reducing travel is increasingly a focus for reducing environmental impact, improving productivity, and increasing efficiency. Indeed, a recent survey of U.K. businesses by the WWF found that: 62 percent of the companies surveyed are already reducing their business travel footprint. A further 24 percent are currently developing plans to do so. And 89 percent expect they will want to fly less over the next 10 years. Communications technology innovations are in large part what is enabling this shifting dynamic. With unified communications—and Web and videoconferencing in particular—users can meet online with their colleagues, customers, and partners in real time through a PC with just an Internet connection. According to The Climate Group, videoconferencing has the potential to replace up to 30 percent of business travel. Replacing in-person meetings with Web and videoconferencing eliminates the carbon emissions associated with air travel. At the same time, you eliminate the downtime that inevitably occurs when someone is in transit and the costs of flights, accommodation, and related expenses. Now, the environmental impact of business travel is significant, but it becomes even more significant when you factor in the travelling that employees do every day just to get to and from work. Commuting has a major environmental cost, and as technology increasingly makes it possible for workers to conduct their work from home, tele-work initiatives are on the rise. The Climate Group reports that tele-working can reduce car mileage attributable to commuting by 48–77 percent. What’s more, they report that having a significant number of people shift their work from the office to their home for at least three days a week can achieve energy savings of 20–50 percent. And with fewer staff in the office, facility requirements drop—meaning you can potentially reduce your office space requirements, the associated power requirements, and related expenses. Collaboration technology in combination with unified communications can play a critical role in supporting your tele-work and remote workers. For example, with portals and document workspaces, your offsite workers will always be able to find and share the information and files they need to do their job. Social computing capabilities like personal sites can help them feel a part of the organization by enabling the social and personal interactions that are part of the in-office dynamic. Presence information, instant messaging, and Web conferencing make it easy for remote workers to quickly identify who is available online and connect with them seamlessly and efficiently, both for impromptu conversations and scheduled meetings. With both unified communications and collaboration capabilities, online services can play a valuable role. By using online services for e-mail, messaging, and collaboration, you can enable tele-workers and remote workers to move seamlessly between offsite and onsite environments, getting the same familiar experience over the Web that they are used to getting on their PCs. This helps ensure that regardless of whether someone is at the office or working from home, they can remain productive and fully effective. Presenter Guidance “ Travelling Light,” WWF, 2008, “ SMART 2020: Enabling the Low Carbon Economy in the Information Age,” The Climate Group, June 19, 2008, Microsoft unified communications and the environment: © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 3 minutes Presenter Script: So, another key opportunity in rethinking business practices is addressing our continuing heavy reliance on paper. Why reduce paper use? The most obvious answer is of course to minimize paper waste and the associated deforestation, manufacturing processes, transport, etc. that are connected with paper production. But there are other benefits too. A typical organization can have reams of paper forms filed in filing cabinets and stored for extended periods of time to ensure an auditable paper trail. This increases the need for additional office space—with the associated increase in power demands and cost. If paper records are stored offsite in a storage location or if they need to be transferred between offices, you can add further carbon emissions into the mix as a consequence of the additional transport. Shifting from paper-based systems to electronic systems can help reduce your carbon footprint while at the same time making your processes more efficient and making your people more productive. For example: Electronic forms present possibly the most immediate opportunity to reduce paper use. By taking manual paper-based processes online, not only do you effectively replace the paper trail with electronic records, but you also can gather information more efficiently and reliably. Plus, the information that you collect can be repurposed as needed without requiring time-consuming, manual data entry. However, one problem is that many of the workers who regularly use paper-based forms aren’t sitting at a desk with a computer. These “deskless” workers are also typically reliant on paper-based notices and memos for communications. The cost (and environmental impact) of supplying each of these workers with their own PC typically isn’t justifiable, but with online services specifically designed (and priced) for deskless workers, you can empower them with electronic messaging, collaboration, and business process capabilities that they can access through shared hardware. These online services would give them the ability to fill out forms online plus access e-mail, contacts, and calendars—helping minimize their usage of paper and increase productivity. Finally, digital note-taking software is an effective replacement for paper notebooks. Not only will it help your employees cut down on the amount of paper they use in their day-to-day work, but it will help them work more productively as well. For example, electronic notebooks enable users to keep all of their notes in one central place, instantly search the notebooks rather than combing through them page by page trying to find what they are looking for, and share notebooks to make it easier to work together effectively. © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 3 minutes Presenter Script: Lastly, let’s talk a bit more about the environmental benefits of online services. We spent quite a bit of time earlier discussing opportunities to make your data center more efficient, with power management and virtualization. However, ultimately, online services provide a way for you to transfer some of the environmental footprint of your data center out of your organization. By shifting to an online services model for collaboration, communications, and/or business service capabilities—and then removing the servers that had you previously dedicated to running those workloads in your own data center—you can remove the associated carbon impact from your own operations. In terms of measuring the direct environmental footprint of your organization, this can have a sizeable effect. However, of course, the energy required to run those services is being consumed somewhere, so the environmental impact does not just disappear. This is where the advantage of scale comes in—when your service provider is one of the top data center operators in the world, the odds are that the data centers used to run your workloads will be more efficient than what you can achieve on your own premises. Here at Microsoft, environmental considerations are an important part of the design of our data centers. For example: Today, our new data centers are designed to be up to 50 percent more efficient than those built just a few years ago. Our Quincy, WA, data center uses 100 percent renewable hydropower. Our San Antonio, TX, facility uses recycled water for cooling and wind as a primary energy source. Our Dublin data center uses the outside air as a primary source to cool the facility—it’s projected to be 50 percent more efficient. Our vision for the future of data centers includes modular facilities and the flexibility of containerized servers. The modular “building blocks” include pre-fabricated mechanical, electrical, and security components. New facilities can be built incrementally and deployed in only three to six months, reducing capital costs and construction, packaging, and energy waste. At the same time, we ensure that our data centers use the latest hardware and network equipment, providing failover capabilities as well as saving data in geo-redundant locations—so you can trust us to ensure the availability of your data while reducing your organization’s environmental impact. Presenter Guidance http://arsenalcontent/redirectURL.aspx?ContentID=167294&Url=Communications/Environmental%20Sustainability%20Overview%20Deck29042009161818/ES_MicrosoftCustomer_CampaignDeck.pptx&portal=officesystem © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 6 minutes Presenter Script: So, we’ve spent the last 30 minutes or so talking about the opportunity to use technology to help “green” your enterprise, whether that is reducing the environmental impact of your IT systems or using technology to enable more environmentally friendly business processes. Let’s get more specific now about the technologies that you can use to achieve these goals: Starting with “reducing energy demands,” we talked about tools to cut down on the energy used by your IT infrastructure: As mentioned earlier, Windows 7 has been built with improved power management in mind, including platform and processor efficiencies, diagnostic tools to better manage and troubleshoot power management issues, a variety of options for configuring power management, the ability to centrally manage more power management settings on a more granular level, and improved processor power management for mobile users. Windows Server 2008 also features improved processor power management—providing out-of-the-box power savings over Windows Server 2003 of up to 10 percent—and enables you to centrally manage both client and server power management settings using Group Policy. Windows Server 2008 also includes Hyper-V as an integral part of the operating system, making it easier than ever to take advantage of the power and cost savings of server virtualization through Windows Server 2008. For environments that are not running Windows Server 2008, you can still take advantage of the power and cost savings enabled by server virtualization with Virtual Server 2005 R2 , which runs on Windows Server 2003. Turning to “managing your energy and environmental footprint,” we talked about gaining greater visibility and control across the organization: With System Center , you gain integrated management tools that give you a central view over your infrastructure. System Center can help you identify underused hardware, centrally manage your physical and virtual machines, analyze your hardware for energy efficiency, enforce specific power settings, monitor compliance with required power management settings, and assess your infrastructure requirements to ensure you don’t overprovision. For customers using Microsoft Dynamics AX 2009 , the Environmental Sustainability Dashboard captures the data you need to measure key indicators related to energy consumption and greenhouse gas emissions as part of your everyday business processes. You can also use Microsoft business intelligence products, such as SQL Server 2008 and Office SharePoint Server 2007 , to build your own dashboards and custom scorecards. They can help you bring together disparate data from multiple sources and build easy-to-grasp, interactive dashboards, as well as team and organizational scorecards, to enable people at all levels to instantly view your environmental performance data. And, finally, we talked about the opportunity to rethink business practices, such as to reduce travel, commuting, and office space requirements, cut down on paper use, and reduce the carbon footprint of your data center. Together, Exchange Server, Office Communications Server, Office Communicator, and Office Live Meeting can deliver unified communications, enabling you to streamline how people communicate and help remove the need for travel and commuting. For example, Live Meeting provides an online meeting space that enables you to meet with colleagues in real time, even over long distances. And with Exchange Server, Office Communications Server, and Office Communicator, you can support on-the-fly communications with presence, instant messaging, audio- and video-conferencing, and desktop sharing. Another critical capability to support tele-working (and thus cut back on commuting and office space requirements) is collaboration. Office SharePoint Server 2007 provides a powerful platform for sharing information and working together, with collaborative workspaces, portals, and social computing tools. Office InfoPath 2007 is a great tool to help you reduce paper use by taking paper-based processes online with electronic forms. With Office OneNote 2007 , your employees can do away with their paper notebooks by using a searchable digital notebook to gather all of their notes and information, including text, pictures, digital handwriting, and audio and video recordings. And finally, Microsoft Online Services can help you achieve three goals. (1) With services such as Exchange Online, SharePoint Online, and Office Communications Online, your people can have the same communications and collaboration experience regardless of which computer they are working from—ideal for employees who are splitting their time between the office and home to reduce commuting. These three services are included in the Business Productivity Online Suite, along with Office Live Meeting. (2) The Business Productivity Online Suite also includes a “deskless” option, which can help you reduce paper use by giving employees that don’t have their own computers the ability to participate in digital processes, such as filling out online forms or accessing e-mail, from shared computers at a reduced cost. And (3) as I mentioned just a moment ago, with Microsoft Online Services for collaboration, communications, or business management, you can shift the environmental footprint for the servers required to support those workloads to our data centers, for which environmental considerations are a key factor in the design. Presenter Guidance © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • Timing: 5 minutes Presenter Script: I’d like to open it up now to take some questions and invite your comments. © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
  • © 2009 Microsoft Corporation. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Presenter Guidance Following the briefing, propose some specific next steps that reflect the audience’s areas of interest. Potential examples include providing links to resources for further information (such as our online desktop and server energy savings calculators), inviting them to attend a relevant webcast, or recommending that they connect with their account manager to discuss the related solutions in more detail. See the Corporate Environmental Sustainability Conversation Guide for useful links, sample follow-on engagements and activities, and guidance to help prepare sellers for a deeper conversation. If you have invited them to contact you directly for more information or links to key resources, include your e-mail address on the slide.
  • Green Tech Tips From Microsoft For Large Organizations

    1. 1. Green Tech Tips from Microsoft for Large Organizations <ul><ul><li>Audio is only available by calling this number: </li></ul></ul><ul><ul><li>Conference Call: 866-740-1260; Access Code: 6339392 </li></ul></ul>talks! Sponsored by
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>Mute = *6, Unmute = *7 </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>Green Tech Tips from Microsoft for Large Organizations Conference Call: 866-740-1260 Access Code: 6339392
    3. 3. You are being recorded… <ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in the Emerging Technologies Forum in the TechSoup community: </li></ul><ul><ul><li> ykkm9vd </li></ul></ul>Green Tech Tips from Microsoft for Large Organizations Conference Call: 866-740-1260 Access Code: 6339392
    4. 4. Green Tech Tips from Microsoft for Large Organizations talks! Sponsored by Sponsored by Francois Ajenstat [email_address] Microsoft Corporation Steve Lippman [email_address] Microsoft Corporation
    5. 5. Today’s Speakers Answering chat questions: Jim Lynch, Becky Wiegand & Kami Griffiths (TechSoup) Anna Jaeger TechSoup Francois Ajenstat Microsoft Steve Lippman Microsoft Green Tech Tips from Microsoft for Large Organizations Conference Call: 866-740-1260 Access Code: 6339392
    6. 6. Francois Ajenstat [email_address] Microsoft Corporation Steve Lippman [email_address] Microsoft Corporation
    7. 7. “ Enterprise PCs are wasting money . Far too many organizations leave economic and environmental value on the table by not reducing PC-related energy costs .” Forrester, December 2008 “ Green IT has reached critical mass. Virtually all the companies we surveyed (97 percent) are discussing their Green strategy .” Symantec, May 2009 “ Transformation in the way people and businesses use technology could reduce annual man-made global emissions by 15 per cent by 2020 and deliver energy efficiency savings to global businesses of over EUR 500 billion [GBP 400 billion/USD 800 billion] .” The Climate Group, June 2008 “ IT's role will increasingly be about applying the technology to create more- energy-efficient, less-carbon-intensive business models , enterprises, value chains, products and services with reduced environmental impact .” Gartner, April 2009
    8. 8. MANAGING energy and environmental footprint RETHINKING business practices REDUCING energy demands … while improving the bottom line
    9. 9. Business is challenged to … Microsoft offers …
    10. 10. <ul><ul><li>Windows 7 opportunities: </li></ul></ul><ul><ul><ul><li>Reduce overall power consumption </li></ul></ul></ul><ul><ul><ul><li>Provide better tools for IT to manage power consumption </li></ul></ul></ul><ul><ul><ul><li>Enhanced experience for mobile users </li></ul></ul></ul><ul><ul><li>Gain power savings of up to 10% over earlier operating system versions on the same workload </li></ul></ul><ul><ul><li>Centralize client/server power management with Group Policy </li></ul></ul><ul><ul><li>“ Power management software can reduce a PC’s power consumption by 80 percent, allowing companies to save between $25 - $75 per desktop PC.” </li></ul></ul><ul><ul><li>PC Energy Report 2007: United States, 1E </li></ul></ul>
    11. 11. <ul><li>Refurbished computers </li></ul><ul><li>Notebooks over Desktops </li></ul><ul><li>Rely on standards (EPEAT and Energy Star 5.0) </li></ul><ul><li>Power management—Windows 7, Edison and other free tools </li></ul>
    12. 12. <ul><ul><li>Gain multiple virtual servers for the energy/power cost of one physical server </li></ul></ul>12% utilization 3% utilization 6% utilization 11% utilization 7% utilization 18% utilization 3% utilization 5% utilization 13% utilization 2% utilization 80% utilization <ul><ul><li>“ The effective use of virtualization can reduce server energy consumption by up to 82% and floor space by 85%.” </li></ul></ul><ul><ul><li>Gartner, Inc., November 2008 </li></ul></ul>
    13. 13. <ul><ul><li>Simplify planning process for operating system migrations </li></ul></ul><ul><ul><li>Gather performance metrics from computers being considered for virtualization </li></ul></ul><ul><ul><li>Determine servers that can be de-commissioned </li></ul></ul><ul><ul><li>Use top 10 business practices: </li></ul></ul><ul><ul><ul><li>Reduce energy consumption, waste, and costs </li></ul></ul></ul><ul><ul><ul><li>Increase efficiency and return on investment (ROI) </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
    14. 14. Microsoft offers … Business is challenged to …
    15. 15. <ul><ul><li>Optimize resources and reduce energy consumption with Group Policy management and centralized reporting/control </li></ul></ul><ul><ul><li>Use centralized software to manage: </li></ul></ul><ul><ul><ul><li>Both physical and virtual environments </li></ul></ul></ul><ul><ul><ul><li>Across data centers, desktops, and devices </li></ul></ul></ul><ul><ul><ul><li>OPERATIONS MANAGEMENT </li></ul></ul></ul><ul><ul><ul><li>Find “unused” servers by monitoring performance over time </li></ul></ul></ul><ul><ul><ul><li>VIRTUAL MACHINE MANAGEMENT </li></ul></ul></ul><ul><ul><ul><li>Consolidate and virtualize </li></ul></ul></ul><ul><ul><ul><li>CONFIGURATION MANAGEMENT </li></ul></ul></ul><ul><ul><ul><li>Enable power profiles; access compliance reporting, asset information </li></ul></ul></ul><ul><ul><ul><li>CAPACITY PLANNING </li></ul></ul></ul><ul><ul><ul><li>Right-size your hardware </li></ul></ul></ul>
    16. 16. <ul><ul><li>Streamline data collection for key environmental performance indicators: </li></ul></ul><ul><ul><ul><li>Direct energy consumption </li></ul></ul></ul><ul><ul><ul><li>Indirect energy consumption </li></ul></ul></ul><ul><ul><ul><li>Greenhouse gas emissions from the total energy consumption </li></ul></ul></ul><ul><ul><ul><li>Greenhouse gas emissions from standard business practices </li></ul></ul></ul><ul><ul><li>Analyze status of environmental sustainability initiatives </li></ul></ul><ul><ul><li>Share performance broadly across the organization </li></ul></ul>
    17. 17. Microsoft offers … Business is challenged to …
    18. 18. <ul><ul><li>Replace travel and commuting for meetings or training with Web/ videoconferencing </li></ul></ul><ul><ul><li>Support tele- and remote workers with portals, social computing, and document workspaces </li></ul></ul><ul><ul><li>“ ... if a significant number of people worked from home more than three days a week, this could lead to energy savings of 20-50%...” </li></ul></ul><ul><ul><li>The Climate Group, 2008 </li></ul></ul>
    19. 19. <ul><ul><li>Take paper-based processes online </li></ul></ul><ul><ul><li>Increase efficiency of data gathering </li></ul></ul><ul><ul><li>Deliver messaging, collaboration, and business process capabilities with online services </li></ul></ul><ul><ul><li>Manage notes electronically rather than with paper </li></ul></ul>
    20. 20. <ul><ul><li>Reduce server workload/energy consumption with cloud services </li></ul></ul><ul><ul><li>Maximize efficiency and sustainability with one of the world’s top data center operators </li></ul></ul>
    21. 21. <ul><ul><ul><li>Unified communications </li></ul></ul></ul><ul><ul><ul><li>Collaboration </li></ul></ul></ul><ul><ul><ul><li>Electronic forms </li></ul></ul></ul><ul><ul><ul><li>Digital note-taking </li></ul></ul></ul><ul><ul><ul><li>Online services </li></ul></ul></ul><ul><ul><ul><li>Centralized systems management </li></ul></ul></ul><ul><ul><ul><li>Dashboards </li></ul></ul></ul><ul><ul><ul><li>Custom reports </li></ul></ul></ul><ul><ul><ul><li>Desktop power management </li></ul></ul></ul><ul><ul><ul><li>Server power management </li></ul></ul></ul><ul><ul><ul><li>Virtualization </li></ul></ul></ul>MANAGING energy and environmental footprint RETHINKING business practices REDUCING energy demands
    22. 22. <ul><li>No cost and saves you money instantly </li></ul><ul><ul><li>Set power management on your computer/s </li></ul></ul><ul><ul><li>Turn off your computer at night </li></ul></ul><ul><li>Some cost, but should save you money w/in a year </li></ul><ul><ul><li>Order a smart power strip </li></ul></ul><ul><ul><li>Commit to buying refurbished or EPEAT gold or silver hardware. </li></ul></ul><ul><li>Enhance Your Impact </li></ul><ul><ul><li>Spread the word - Tell 5 of your friends and colleagues how to set power management on their computers </li></ul></ul><ul><ul><li>Join Climate Savers Computing Initiative </li></ul></ul>
    23. 23. <ul><li>Unpower Yourself! </li></ul><ul><li> </li></ul><ul><li>November 2 - 20 </li></ul>
    24. 25. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary. Microsoft, Windows Vista, and Your potential. Our passion. are trademarks of the Microsoft group of companies. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Microsoft Corporation • One Microsoft Way • Redmond, WA 98052-6399 • USA
    25. 26. Continue the Discussion… <ul><li>Ask follow-up questions in the Emerging Technologies Forum in the TechSoup community: </li></ul><ul><ul><li> ykkm9vd </li></ul></ul>Green Tech Tips from Microsoft for Large Organizations Conference Call: 866-740-1260 Access Code: 6339392
    26. 27. Get the Most Out of TechSoup <ul><li>At TechSoup, you’ll find a range of technology services to help your nonprofit: </li></ul><ul><ul><li>Read helpful articles in our Learning Center </li></ul></ul><ul><ul><li>Request donated software , hardware, and online services </li></ul></ul><ul><ul><li>Join our community forums to learn from your colleagues </li></ul></ul><ul><ul><li>Browse upcoming events and conferences </li></ul></ul>Green Tech Tips from Microsoft for Large Organizations Conference Call: 866-740-1260 Access Code: 6339392
    27. 28. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday   1:00 pm Mountain Standard Time (MST) Wednesday   9:00 am MST Thursday   1:00 pm MST Friday   9:00 am MST Green Tech Tips from Microsoft for Large Organizations Conference Call: 866-740-1260 Access Code: 6339392
    28. 29. Thank you! For more information contact: Anna Jaeger, talks!