India Organic Food Market Forecast and Opportunities, 2019

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Increasing certified land under organic farming, rising purchasing power and increasing health consciousness are boosting organic food market in India

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  • It is the need of time that India switches to organic farming.
    The pesticides and heavy metals concentration in the non-organic food is much higher than certified limits.
    There is need for organic chains- from farming to extensive retailing.
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India Organic Food Market Forecast and Opportunities, 2019

  1. 1. India Organic Food Market Forecast & Opportunities, 2019 M a r k e t . I n t e l l i g e n c e . E x p e r t s
  2. 2. I n d u s t r y B r i e f © TechSci Research 2 Europe and North America are the major global markets for organic food products. The demand for organic food products is growing in these regions due to high purchasing power and huge presence of health conscious consumers. Compared to western markets, the organic food consumption in India is very low. Organic food market in India is highly unorganized and fragmented, which offers immense growth opportunities for domestic as well as international players. India majorly exports organic processed food products, organic rice, beverages and other cereals and millets to US, Canada, Europe, and South East Asian countries. Organic certifications, land conversion from conventional farms to organic farmlands, farmer training and organic food product storage involve high cost which results in organic food products costing more than conventional food products. Consequently, the domestic demand for organic food products is primarily driven by high net worth individuals in metro cities. Currently, organic processed food segment is the leading growth contributor, followed by organic cereals, and pulses & grains. On the other hand, the organic dairy products segment is expected to witness a decline in the country due to stringent NPOP (National Program for Organic Production) quality standards. According to “India Organic Food Market Forecast & Opportunities, 2019”, the organic food market revenues in India are expected to grow at a CAGR of around 25% during 2014-19. The western region is the highest revenue contributor for the country’s organic food market followed by the southern region. Organic food companies are increasingly selling their products through E-commerce websites and retail stores. Various major players such as Sresta Natural and Morarka Organic Foods are expanding their retail distribution network in Tier I and II cities through tie-ups with leading retail chains as well as through establishment of exclusive stores and outlets. “India Organic Food Market Forecast & Opportunities, 2019” elaborates the following aspects related to organic food market expansion in India: India Organic Food Market Size, Share & Forecast Segmental Analysis – Fruits and Vegetables, Dairy Products, Processed Foods, Organic Cereals, Pulses & Grains Policy & Regulatory Landscape Changing Market Trends & Emerging Opportunities Competitive Landscape & Strategic Recommendations
  3. 3. Ta b l e o f C o n t e n t s © TechSci Research 3 1. Research Methodology 2. Sample Questionnaire 3. Analyst View 4. Global Organic Food Market Overview 5. India Organic Food Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value 5.2. Market Share & Forecast 5.2.1. By Company 5.2.2. By Product Type 5.2.3. By Region 6. India Organic Fruits & Vegetables Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Price Point Analysis 6.3. Market Competition Outlook 7. India Organic Dairy Products Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Price Point Analysis 7.3. Market Competition Outlook 7.4. NPOP Standards for Organic Dairy Producers 8. India Organic Processed Food Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value
  4. 4. Ta b l e o f C o n t e n t s C o n t d . © TechSci Research 4 8.2. Price Point Analysis 8.3. Market Competition Outlook 9. India Organic Pulses & Food Grains Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Price Point Analysis 9.3. Market Competition Outlook 10. Supply Chain Management 11. Market Trade Dynamics 12. India Organic Food Market Dynamics 12.1. Market Drivers 12.2. Market Challenges 13. India Stabilizers Market Analysis 13.1. Increase in Certified Land Under Organic Farming 13.2. Companies Eye Restaurant and Retail Network 13.3. Ready-to-Eat Organic Food Market Gains Traction 13.4. Rise in Urban Households 13.5. Increasing Investments in Organic Food Market 14. Policy & Regulatory Landscape 15. India Economic Profile 16. Competitive Landscape 16.1. Ecofarms India Ltd. 16.2. Navdanya Food Pvt. Ltd. 16.3. Morarka Organic Foods Ltd.
  5. 5. Ta b l e o f C o n t e n t s C o n t d . © TechSci Research 5 16.4. Sresta Natural Bioproducts Pvt. Ltd. 16.5. Suminter India Organics Pvt. Ltd. 16.6. Organic India Pvt. Ltd. 16.7. Conscious Food Pvt. Ltd. 16.8. Fabindia Overseas Pvt. Ltd. 16.9. Pristine Organics Pvt. Ltd. 16.10. Gayatri Organic Foods Pvt. Ltd. 17. Strategic Recommendations 18. About Us & Disclaimer
  6. 6. L i s t o f F i g u r e s © TechSci Research 6 Figure 1: Global Organic Food Market Size, By Value, 2009-2019F (USD Billion) Figure 2: India Organic Food Market Size, By Value, 2009-2013 (USD Million) Figure 3: India Per Capita Income, 2009-10 & 2012-13 (USD) Figure 4: India Organic Food Market Size, By Value, 2014-2019F (USD Million) Figure 5: India Organic Food Market Share, By Company, By Value, 2013 Figure 6: India Organic Food Market Share, By Company, By Value, 2019F Figure 7: India Organic Food Market Share, By Product Type, By Value, 2012-13 Figure 8: India Organic Food Market Share, By Product Type, By Value, 2019F-20F Figure 9: India Cold Chain Market Size, By Value, 2009-2019F (USD Billion) Figure 10: India Organic Food Market Share, By Region, By Value, 2012-13 & 2019F-20F Figure 11: Percentage of HNWIs Consuming Organic Food, By City, 2012-13 Figure 12: India Organic Food Retail Outlets, By City, 2011 (per 100,000 population) Figure 13: Percentage of HNWIs Consuming Organic Food, By Product Type, 2012-13 Figure 14: India Organic Fruits & Vegetables Market Size, By Value, 2009-2019F (USD Million) Figure 15: India Organic Dairy Products Market Size, By Value, 2009-2019F (USD Million) Figure 16: India Organic Processed Food Market Size, By Value, 2009-2019F (USD Million) Figure 17: India Population, 18-58 Years, 1991, 2001 & 2011 (Million) Figure 18: India Population, 18-58 Years, By Percentage of Total Population, 1991, 2001 & 2011 Figure 19: India Organic Pulses & Food Grains Market Size, By Value, 2009-2019F (USD Million)
  7. 7. L i s t o f F i g u r e s C o n t d . © TechSci Research 7 Figure 20: India Fertilizer Usage per Unit of Arable Land, 2004-08 & 2009-13 (Kg per Hectare) Figure 21: India Organic Food Export Volume, 2010-2012 (Million Tons) Figure 22: India Organic Food Export Value, 2010-2012 (USD Million) Figure 23: India Organic Food Products Percentage, By Export Destination, By Volume, 2012-13 Figure 24: India Organic Food Products Percentage, By Export Destination, By Value, 2012-13 Figure 25: India Organic Food Market Export Share, By Product Type, 2012-13 Figure 26: India per Capita Income, 2009-10 & 2012-13 (USD) Figure 27: Land Area Under Organic Farming, 2003-04, 2009-10 & 2012-13 (Million Hectare) Figure 28: Uttar Pradesh Organic Farming Land Area, 2008 & 2014 (Hectare) Figure 29: Andhra Pradesh Organic Farming Land Area, 2007 & 2014 (Hectare) Figure 30: Maharashtra and Rajasthan Organic Farming Land Area, 2005-06 & 2013-14 (Million Hectare) Figure 31: Number of Urban Households in India, 1991, 2001 & 2011 (Million) Figure 32: Organic India Revenues, 2012-13, 2013-14 & 2019-20F (USD Million)
  8. 8. L i s t o f Ta b l e s © TechSci Research 8 Table 1: Major Organic Fruit Producing States in India, By Fruit Type Table 2: India Organic Fruits Average Market Prices, By Fruit Type, 2013-14 (USD per Kg) Table 3: India Organic Vegetables Average Market Prices, By Vegetable Type, 2013-14 (USD per Kg) Table 4: India Organic Dairy Product Producers, By Product Type Table 5: India Organic Ghee Supplier Prices, 2014 (USD Million) Table 6: India Organic Milk Supplier Prices, 2014 (USD Million) Table 7: India Organic Processed Food Average Selling Price, By Company, 2013 (USD per 100gm) Table 8: India Organic Processed Food Average Price, By Company, By Type (USD per 100gm) Table 9: Leading Organic Cereals & Grains Producing States in India, By Product Type Table 10: India Organic Pulses & Grains Average Selling Price, By Company, 2014 Table 11: India Organic Pulses & Grains Average Selling Price, By Company, By Type, 2014 (USD per KG) Table 12: Supply Chain Network of India Organic Food Market Leaders, 2014 Table 13: Details of India Organic Market E-commerce Leaders Table 14: Product and Contact Details of Top 20 Organic Food Exporters Table 15: Leading Organic Food Producing States in India, By Product Type, 2012-13 Table 16: Average Margins Paid at Various Levels of Organic Food Supply Chain in India, 2012-13 Table 17: Organic Certification Fees Charged By INDOCERT, By Business Category, 2012-13 Table 18: Factors Influencing Organic Food Product Buying Behavior of Indian Consumers, 2012-13 Table 19: India Organic Food Market Investments, 2009-2013 Table 20: India Organic Market Subsidies, 2012-13 Table 21: India Organic Market Financial Assistance and Schemes
  9. 9. R e s e a r c h M e t h o d o l o g y © TechSci Research 9 Baseline Methodology : Our dedicated team of industry experts have comprehensively monitored and analyzed various aspects of the Indian organic food market. The team has analyzed the constructive outlook of various segments and speculated a positive future for the industry. Taking into consideration several dynamics such as growth of various segments of population, changing disposable income, consumption patterns, consumer behavior , factors influencing organic food purchase, etc., our team of analysts have provided a prudent analysis of the industry’s performance in the future. This would enable our clients in planning their investment decisions and exploring several growth opportunities in the Indian organic food market. For our study, we have gathered information through primary research surveys with around 14 manufacturers and 10 distributors of organic food in India, followed by an exhaustive search of credible paid databases. Our team of experts have then prudently evaluated all the collected information and personated them in a chronological order to depict a meaningful and clear picture of organic food market in India. In addition, while compiling the data, we have also cross checked all the collected information from multiple sources and data warehouses in order to present the most accurate and precise information of the concerned industry. We have also identified and analyzed all emerging trends, including the important drivers and challenges prevalent in the industry. We have also presented various forecasts for the industry based on our in- depth analysis of market dynamics, prevalent trends, developments and opportunities, growth of households, etc. Companies Interviewed Top Seven Companies Interviewed: Morarka Organic Foods, Conscious Food, Sresta Naturals, Prestine, Herbal Hills, Eco-farms, Suminter India, Navdanya, Organic India, Gayatri Organics Secondary Sources Economic Intelligence Unit (EIU), Hoovers, Business Week, Company Annual Reports, Factiva, One Source and News Articles
  10. 10. S a m p l e D a t a - S n a p s h o t 10 © TechSci Research X% 2013 X% 2019F Fruits & Vegetables, 20% Dairy Products, 20% Processed Food, 20% Organic Pulses & Grains, 20% Others, 20% Figure 6: India Organic Food Market Share, By Product Type, By Value, 2012-13 10 20 30 Mumbai Bangalore Hyderabad Figure 9 : India Organic Food Retail Outlets, By City, 2011 (per 100,000 population) 10% 20% 30% 40% 50% 60% Figure 10 : Percentage of HNWIs Consuming Organic Food, By Product Type, 2012-13 10 20 30 40 50 60 70 80 90 100 110 CAGR: X% CAGR: X% Figure 13 : India Organic Processed Food Market Size, By Value, 2009-2019F (USD Million) 10 20 30 2010-11 2011-12 2012-13 Figure 16: India Organic Food Export Value, 2010-2012 (USD Million) 20% 20% 20% 20% 20% Europe Canada USA Asia Others Figure 17: India Organic Food Products Percentage, By Export Destination, By Volume, 2012-13 10 20 2007 2014 Figure 21: Andhra Pradesh Organic Farming Land Area, 2007 & 2014 (Hectare) 10 10 20 20 2005-06 2013-14 Maharashtra Rajasthan Figure 22: Maharashtra and Rajasthan Organic Farming Land Area, 2005-06 & 2013-14 (Million Hectare)Morarka Foods, 9% Organic India, 9% Ecofarms India, 9% Sresta Natural, 9% Conscious Food, 8% Fabindia, 8% Navdanya, 8% Suminter India, 8% Pristine Foods, 8% Gayatri Organics, 8% Herbal Hills, 8% Others , 8% Figure 5 : India Organic Food Market Share, By Company, By Value, 2019F
  11. 11. R e p o r t O r d e r i n g 11 © TechSci Research Report Name: India Organic Food Market Forecast and Opportunities, 2019 Product Price To View Sample OR Purchase Report License Type Price Electronic Access - Single User License USD 1600 CD-ROM Mail Delivery USD 2000 Hard Copy Mail Delivery USD 2400 Electronic Access - Multi-User License USD 4500
  12. 12. A b o u t U s & D i s c l a i m e r © TechSci Research 12 TechSci Research – North America 2950, Boundary Road, Burnaby, British Columbia, Canada Tel: +1- 646- 360-1656 Email: sales@techsciresearch.com www.techsciresearch.com About Us : TechSci Research is a global market research and consulting company with offices in Canada, UK and India. TechSci Research provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry- specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports: United States Organic Food Market Forecast & Opportunities, 2019 Germany Organic Market Forecast & Opportunities, 2019 India Ready To Eat Food Market Forecast & Market 2019 Partial List of Clients: Disclaimer : The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research. TechSci Research – Europe 54, Oldbrook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia Pacific A – 51, Sector -57, Noida, National Capital Region, U.P. - India Tel: +91-120-4243434 Email: sales@techsciresearch.com www.techsciresearch.com

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