Freelance Writing and ProBlogging Presentation- Type A Parent Advanced 2013 Barr/Caron


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Sarah Caron and Leticia Barr presented a session on freelance writing and problogging at the Type A Parent Conference Advanced in Philadelphia in 2013. This session was designed to provide experience bloggers with helpful tips on how to find professional blogging opportunities, writing good pitches, approaching editors, and finding freelance gigs.

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Freelance Writing and ProBlogging Presentation- Type A Parent Advanced 2013 Barr/Caron

  1. 1. Freelance Writing and Problogging Leticia Barr and Sarah W. Caron
  2. 2. Introductions Leticia Barr @TechSavvyMama Sarah W. Caron @SarahWCaron
  3. 3. Problogging: Start with your own blog • Don’t forget about your own blog • Your blog is a marketing avenue for your work §  Make sure the content and look demonstrates what you can do §  Invest time and money in your own site to polish it for professional gigs • Keep an eye out on job boards like
  4. 4. Problogging: Finding opportunities • Network! o  Think about who you know in the PR world o  Make sure others in the space know your skills • Keep an eye out on job boards like ProBlogger
  5. 5. Problogging: Sponsored opps? • Another avenue of problogging • Demonstrates your ability to blend your blog with a sponsor's messag
  6. 6. Problogging: Finding sponsored opps • Sites like Social Spark • Networks such as: o  Clever Girls Collective o  BlogFrog o  The Motherhood o  Collective Bias o  Mom Central o  Mom it Forward
  7. 7. Freelance Writing: Know who you're pitching Understand who we are as a site, who our audience is (or ask if you’re not sure), and the voice and approach we feature on the site. ~Michael Kress,
  8. 8. Freelance Writing: How to write a good pitch • Don't be dry • Show your personality • Know how to tailor your experience to opportunities • Don't send a general pitch!
  9. 9. Freelance Writing: Approaching editors A straightforward, straight-to-the point email, explaining the idea in some detail and why I should be interested in it, how you will approach the topic and how you will source the piece, and your own credentials and the expertise and/or experience you bring to the story. ~Michael Kress,
  10. 10. Freelance Writing: Polish your writing samples • Join a writing group • Develop a personal tribe • Edit. Edit. Edit. And then edit more.
  11. 11. Freelance Writing: Why editors will take a chance on you The story idea is most important. Make sure it’s not already on the site—a cardinal sin in pitching, of course—and that it fits the personality and goals of the site as you understand them from reading the site. Experience as a professional writer (especially in the parenting realm) and/or as an expert in the field helps but is not essential. ~Michael Kress,
  12. 12. Freelance Writing: Finding freelance gigs • MediaBistro • • Ed2010 • JournalismJobs • Craigslist (exercise caution!)
  13. 13. Freelance Writing: How to get repeat assignments No great magic here: Be a professional, by which I mean, do your assignments well—keep the articles crisp, readable, on point, accurate and well sourced, and at the length we request—hand them in on time, and be able to handle feedback and do needed revisions or answer questions without a problem. ~Michael Kress,
  14. 14. Freelance Writing: Managing your business • Personal editorial calendar o  Tools: paper calendar, online calendar, printable templates available online • Tracking your business o  Spreadsheets can help track pitches, and assignments, invoices, and income o  Tools: Google Spreadsheets, Excel, QuickBooks, FreshBooks, paper and pen
  15. 15. Freelance Writing: Managing your business • Long term contracts vs. one off assignments o  Pros and cons of both • Worthwhile investments o  Invest in yourself to maintain connections o  Prioritizing tools to invest in and what to skip
  16. 16. Freelance Writing: Social networking for writers • Importance of being active on social networks • Deciding which networks to spend your time on • Using social networking to get gigs o  Yes, it happens!
  17. 17. Next steps: Make an action plan • Sign up for blog networks and sites to locate freelance gigs • Know how to tailor your experience to opportunities • Diversify your writing • Hone your niche
  18. 18. Daily Reminders: Tips for success •  Edit! • Network, network, network • Take a chance! Don't be afraid to apply for opportunities you feel are a good fit
  19. 19. Questions? Contact us: o  Leticia: @TechSavvyMama o  Sarah: @SarahWCaron