Yes or No - Startup Weekend Shanghai November 2011

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Yes or No - Startup Weekend Shanghai November 2011

  1. 1. In 1 minuteSolve 1 emergency questionGossip 20 photosShare 20 people’s livesEnjoy ∞ fun
  2. 2. Yes or No Make decision in one MinuteSatisfy your curiosity in one Minute
  3. 3. ? ? ? ? ? ? ? ? ? ? ?? ? ? ? ? Is it the best time to buy a new?? house now? Actually, there are totally different ? answers among all of us.
  4. 4. Market Research
  5. 5. Yes NoWhen you are buying clothes, do youwant someone giving you suggestion? 85% 15%As a female, when you are facing loveaffairs, do you want someone helpingyou make decision? 90% 10%Are you interested in others’ curiosity? 80% 20%Are you willing to answer the other 85% 15% Yesproblems thru simple answer?Interested in YoN 85% on average
  6. 6. Business Model
  7. 7. 1 Post a question 2 Get instant reactionsAm I Sexy? Yes 20 No 3 Neu tral Definitely! You are my love! … …
  8. 8. 3 System posts testing questionsWill you buy a digital camera in2012?Do you think you arefashionable?Are you price sensitive? 4 Gather useful market dataIs friendship extremely Neu Yes No tralimportant for you? How to generate useful information from the crowd?
  9. 9. Personality 5 Analyze the users Dominant User A F, 25, Shanghai, Creative Creative Digital camera Analytic Harmonious Keyword
  10. 10. 6 Ads placement User A According to our matrix of F, 25, Shanghai,personality and keywords, specific Creative product ads pop camera Digital up.
  11. 11. Us 7 Open API Open API to future clientsProfit attribution:70% : 30% Developers
  12. 12. How to Attract Customers?
  13. 13. Compensate first-movers from universitiesNurture 1,000 loyalty first-moversPay them to help spread the wordCo-operate with major SNS
  14. 14. Our Team
  15. 15. MembersProject ManagerFrom idea to product only in 54 hours Hiris TamUser ExperienceProvide Beautiful rapid prototype Huang Rui, Yi NanCodingBring ideas to life Dave Su, Wang LipingBusiness DevelopmentGenerate advanced business model Aaron Li, Liu NingMarket ResearchEnhance customer satisfaction Eric Shi, Lin Yang Team up for you
  16. 16. Why usInnovative ways for mobile Q & AWide range of user-levelComplete business modelWell as teamsEfficient team operations
  17. 17. Q&AThank you! Please refer to the Chinese version.

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