Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Jenny Vance, President
Over a quarter
million call and
email
attempts from
2010-2012 show us
that…
77% increase in healthcare
sales appointments ...
Over the initial 6 months of the
project we struggled to gain
traction:
•1.3% Lead conversion rate
•7.9% Account conversio...
Outcome
Outcome
4 to 1 ROI on
Closed Business
4 to 1 ROI on
Closed Business
23 to 1 ROI on
Open Opportunity
23 to 1 ROI on
Open Op...
Follow us on
twitter
@PlanSoon
#SocialMonsoon
@LeadJen_LLC
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)
Upcoming SlideShare
Loading in …5
×

LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)

896 views

Published on

I was honored recently to have the opportunity to speak at TechPoint’s Tech Thursday about two entrepreneurial endeavors that are close to my heart: LeadJen and PlanSoon.

At first glance it may seem that LeadJen, a B2B sales lead generation company, and PlanSoon, a new social network that helps people try new things and meet new people, would have little in common. However, I’ve found that the fundamentals of entrepreneurship apply to both companies.

At Tech Thursday I discussed the importance of pilot programs to the ultimate success of a lead generation program. Having a successful pilot doesn’t necessarily mean you end up with a full pipeline at the end of 90 days. In fact, you probably won’t. A pilot program will be successful, however, if you spend that time vetting the market and finding out what works best.

For example, one of our clients spent $10,000 a month for three-month pilot program, and after 60 days didn’t have an appointment set. However, the work we did in the first 60 days allowed us to build a strong plan based on testing and revisions. That company remains a client today.

I shared other examples that can be seen hLeadJenere.

One of the reasons LeadJen has been successful is because of our leadership team. I have made an effort to build a strong leadership team that is able to solve problems without me hovering. This is the key reason I’ve been able to devote time to building PlanSoon and participating in VentureCamp, an eight-week, immersive, startup docu-series being piloted right here in Indianapolis.

I am thrilled (and a little exhausted!) that PlanSoon has been chosen as one of the three startups that is moving forward in VentureCamp. In a sense, VentureCamp is PlanSoon’s pilot program...on steroids. I’m hugely proud of the exposure Indianapolis and the entrepreneurial community are receiving from this program, and I’m excited to see how PlanSoon evolves and grows as we move through the VentureCamp program.

I invite you to take part in the growth of PlanSoon by signing up today, and follow our progress at VentureCamp on Twitter @PlanSoon and #socialmonsoon.

Published in: Business, Technology, Education
  • Login to see the comments

  • Be the first to like this

LeadJen & PlanSoon Overview by Jenny Vance (TechPoint Tech Thursday)

  1. 1. Jenny Vance, President
  2. 2. Over a quarter million call and email attempts from 2010-2012 show us that… 77% increase in healthcare sales appointments since 2010 With 28% of appointments set during the 1st call, sometimes you just need to give them a ring! Nearly 2/3 of appointments set between Mon-Wed Healthcare professionals are most responsive immediately before and after lunch
  3. 3. Over the initial 6 months of the project we struggled to gain traction: •1.3% Lead conversion rate •7.9% Account conversion rate •29% Not a fit rate We did some creative problem solving We looked at which particular titles we were seeing success and developed campaigns targeting those leads in similar accounts Initial struggle
  4. 4. Outcome
  5. 5. Outcome 4 to 1 ROI on Closed Business 4 to 1 ROI on Closed Business 23 to 1 ROI on Open Opportunity 23 to 1 ROI on Open Opportunity
  6. 6. Follow us on twitter @PlanSoon #SocialMonsoon @LeadJen_LLC

×