1.
Growing Hazelnuts
Tommaso De Gregorio
Expo Milan, 10 September 2015

2.
Ferrero: The Story Of a Family

3.
53
Countries:
OFFICES
160
Countries:
MARKET
9
Countries:
AGRI Farms
3
Countries:
SOCIAL
COMPANIES
20
Countries:
PLANTS

4.
53
Countries:
OFFICES
160
Countries:
MARKET
9
Countries:
AGRI Farms
3
Countries:
SOCIAL
COMPANIES
20
Countries:
PLANTS

5.
Ferrero Agricultural projects

6.
Raw Materials – Objectives and Results
On track Achieved
Objectives Timeframe Status
Coffee 100% certified as sustainable 2013
Achieved 2 years
ahead of plan
Eggs
100% eggs from barn hens in
respect of animal welfare 2014
Palm oil
100% certified as sustainable
and segregated 2015
Achieved 1 years
ahead of plan
Cocoa 100% certified as sustainable 2020
Hazelnuts
Implementation of the
traceability plan for 100% of
hazelnuts
2020
Cane sugar 100% from sustainable sources 2020 new
Our main goals declared in the last CSR Report:
www.ferrerocsr.com

7.
Hazelnut market
main producing countries at worldwide level (in shell)
AZERBAIJAN
30.000 tons (3 %)
GEORGIA
25.000 tons (3 %)
US (Oregon)
34.000 tons (4 %)
ITALY
120.000 tons (13%)
SPAIN
25.000 tons (3 %)
TURKEY
650.000 tons (70 %)
■ Around 70‐75% of actual worlwide production is done in Turkey, followed by
Italy with 12‐15%
■ Chile and Georgia are the main emerging countries which has experienced a
major increase in hazelnut cultivation during last 5 years
4 %
OTHERS

8.
Existing
HCo ‐ medium long target
Opportunities in the Southern hemisphere are limited to few countries
■ FRESHNESS: the harvest during spring provides fresh hazelnuts throughout the year
improving the quality for consumers
■ RISK DIVERSIFICATION:
 climate / weather conditions (frost, etc.);
 geo‐politics;
 best varieties for our needs and full traceability of the supply chain.
Potential

9.
The HCo initiative: present status
 Six ongoing projects, at different stages of implementation. All projects are
tailored made on the specific potential of each country.
 Other initiatives are under development
 Promotion of hazelnut development through events, research and training
seminars
Overall goal: 100% traceability in 2020

10.
Fruticola Agrichile
 Oldest Ferrero plantation: almost 4.000 ha under
property
 2 Drying facilities operating
 1 Cracking facility established in 2015
 Successful promotion: Over 11.000 ha planted by
local farmers
 Farmer association established and research program
are in place with local institutions
 High potential: Hazelnut crop is expanding by 1000ha
per year
 High quality nuts‐ varieties coming from North
hemisphere have proven to have equal quality level
of the countries of origin

11.
AgriGeorgia
Agrigeorgia
 Established in 2007: over 3.500 ha under property
 1 Drying facilities operating
 Training courses with USAID: 3.000 farmers already trained in past years
 Georgian Hazelnut Growers association (GHGA) already established and supported
 Varieties used‐ a mix between Italian varieties and Georgian varieties, in order to be
a show case for local farmers
 High quality nuts in the Ferrero plantations

12.
Agrisudafrica
Agrisudafrica
 Established in 2010: about 1000ha of which 600 ha plantable
 First experiment of hazelnut cultivation in the African continent
 Process of 2 years to import the plants and pass Quarantine’s restrictions
 Great effort to overcome different climatic conditions
 High interest in local farmers about future expansions and promotions of the crop

13.
Agri Australis
 Established in 2013: 2000 ha under development
 First experiment of hazelnut cultivation on a large scale in Australia
 Process of 2 years to import the plants and pass Quarantine’s restrictions
 Great challenge for the future for extreme climatic conditions (Water and heat) and
high labor costs
 High technology in agriculture’s techniques

14.
Precision farming
Precision Farming:
A necessary
approach for the
future challenges
of the Ferrero Agri
farms
Never applied before on
Hazelnut’s orchard
3 examples:
• Airborne
pollinization
• Mechanical
planting
• FMP‐
Farming
managment
platform

15.
 Hazelnut’s production depends from cross pollination during winter months; the
overlapping between female and male flowers is limited by time and weather conditions
 In Chile several test of forced pollination have been successful using quad bikes;
production have increased in areas pollinized mechanically
 Winter months in Chile have high rainfall, which does NOT allow machines to move
easily in the tree rows  DRONES
Precision Farming: Airborne pollinization

16.
Precision Farming: Airborne pollinization

17.
Precision Farming: Mechanical planting
 Traditional planting is labor intensive and for
large plantations requires high numbers of
workers in winter months
 To speed up the process a GPS guided planting
machine has been developed according to
Ferrero’s requirements by an Italian company
 PLANTING 10 Hectares:
Traditional planting 68 workers
GPS machine 1 driver, 2 workers

18.
Precision Farming: FMP
 Geo‐referencing = Creation of a data base of all the information related to:
 Territorial units = Fields and parcels (Surface area, number of trees, variety, …)
 Climatic data (Temperature, Humidity, Wind speed, Sun radiation, Rain fall, …)
 Agronomical data (Soil analysis, Leaf analysis, Nuisance, Pest and diseases, Plant stages, …)
 Machines localization
 Register of activities done= Possibility of registering manual, mechanical and
harvesting operations.
 Efficiency register
 Prescription of Chemicals

19.
Precision Farming: FMP
 Budget : Operations to be done in each Territorial unit
The platform calculates the requirement of resources needed according to the register
of efficiency of all the operations.
Scheduling: weekly or monthly planning of use of resources

20.
Precision Farming: FMP
 Budget : Operations to be done in each Territorial unit
The platform calculates the requirement of resources needed according to the register
of efficiency of all the operations.
Scheduling: weekly or monthly planning of use of resources

21.
Precision Farming: FMP
 Budget : Operations to be done in each Territorial unit
The platform calculates the requirement of resources needed according to the register
of efficiency of all the operations.
Scheduling: weekly or monthly planning of use of resources

22.
 Progress reporting:
Comparison between planned and actuals
Precision Farming: FMP

23.
Precision Farming: FMP
 Machines / Tractors monitoring :
 Each tractor will be equipped with a GPS and Fuel sensor
 The tractors can be located in real time on a geographical
map
 Information about the tractors are sent in real time to the
platform
 Fields workers / Labor monitoring :
 Each plantation supervisor is equipped with a smartphone
 Each field worker is equipped with a NFC tag
 The Start and End of work is triggered when the NFC tag is
in contact with the smartphone

24.
Thank you