PR Agencies in Delhi - 10 Tips for Getting Media Coverage by Rishi Sinha Teamwork Public Relations
By Rishi Sinha
Sr. PR Manager
Teamwork Public Relations
• A PR professional must get the monthly or
yearly editorial calendar from the all
publications so that he/she can get the article
done for their clients on time.
• Everything must be in planned with a unique
strategy. A news or story must have a
compelling storyline. Journalists recognize a
good story within seconds. So it is important
to convey your idea in a crisp manner.
• You shouldn’t pitch a story or client to the journalists
without knowing about the issue or industry. Before
you pitch to any media the stories, do in depth
research. It is also important to be aware about the
publication or channels you are targeting. This will give
a fair idea about the kind of stories or news they cover.
Get familiar with the characteristics of the media outlet
you are targeting. Find out their main audience and
their likes and dislikes.
• A true PR professional must have good rapport from the
editor to even the trainee correspondent in a publication.
It’s really important to know to whom we need to target for
the particular story.
If the story is about a big event, then the editor has to be
approached. And if the story isn’t that big, then a
correspondent can be even approached. The more you
know about the media organization and the editor
concerned, the better you can pitch to them the stories. As
with any relationship, building trust is critical. Be honest
about what you can do and you can’t.
• Whenever some information is pitched to the
media make sure that it is fact worthy having
complete information. Think like a journalist
as in what angle they would like to take for a
certain story. Pitch them the same and you
will connect well.
• Journalists are a busier lot. If they are
approached again and again, they get
irritated, which can ruin the relationship also.
So you must try to communicate through SMS
• Lots of PR professionals approach wrong
media for their stories. A lifestyle magazine
will never carry an IT story and vice versa.
• Follow the deadline given by the journalist for
the story, get the input from the client end
before the deadline so that journalist can go
through the input once and suggest if required
• Press release should be not too lengthy not
too short; it should be balanced content with
no grammatical errors. The press release must
follow the 5Ws & 1H pattern.
• Most of the PR professionals do not go for media rounds.
They try to get the coverage through calling media persons.
But this approach does not work the long term.
It’s a really important to go for media round at least every
week after taking the prior appointment from the journalist.
This approach helps create good rapport with the media
persons and your face value increases trough media round.