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2014 ERA International Business Conference: Sponsor Kit


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A sponsor kit for companies interested in exhibiting at the 2014 ERA International Business Conference in Los Angeles, CA (March 24-27). Any questions, please contact Ashley Kinder at or 973-407-5829.

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2014 ERA International Business Conference: Sponsor Kit

  1. 1. 2014 ERA® International Business Conference: Sponsorship Prospectus
  2. 2. OUR HOST: JOSH ALTMAN Real Estate Star of Bravo’s Million Dollar Listing Averaging over 200 million dollars a year in real estate sales, Josh Altman is recognized as one of the most successful and powerful agents nationwide and around the world. 1
  3. 3. VENUE: L.A. LIVE Epi-Center of Los Angeles: • Exclusive and stylish event space • Premium service and unique luxury • Unrivaled access to the STAPLES Center, Los Angeles Convention Center, Nokia Theater and other exceptional dining, shopping and entertainment attractions • Accommodations at L.A. Live’s JW Marriott 2
  4. 4. IBC 2014: WHAT TO EXPECT • Maximized exposure for our sponsors • Convenient show hours • An energized collection of ERA® brokers & agents • 2,000 – 2,500 attendees • 60% of which are prepared to make a purchase on-site • 80% will purchase within 90 days after the event 3
  5. 5. IBC 2014: WHAT’S NEW Solutions Showcase: • ERA brand / product consulting held in the tradeshow • Agenda focused on driving traffic to the tradeshow – all education sessions held off the tradeshow floor, ensuring a constant flow • Optimized layout & day parts to increase your visibility • Exciting digital & mobile pre/during and post promotions to maximize your customer visibility and engagement • Participate in the conversation with hashtag #ERALiveAt (pre, during & post) on Facebook, Twitter, Pinterest and Instagram 4
  6. 6. SET UP: SUN., MARCH 23 Time Agenda Location 1:00 PM – 5:00 PM SPONSOR MOVE-IN Tradeshow 2nd FLOOR 5
  7. 7. DAY 1: MON., MARCH 24 Time Agenda Location 8:00 AM – 7:00 PM REGISTRATION 2nd FLOOR 9:00 AM – 4:00 PM CERTIFICATION CLASSES Various 9:00 AM – 5:00 PM 1:1 COACHING SESSIONS In Tradeshow 2nd FLOOR 10:30 AM – 5:00 PM ERA® SOLUTIONS SHOWCASE Tradeshow 2nd FLOOR 11:00 AM – 4:30 PM EDUCATION SESSIONS Various 4:00 PM – 5:30 PM ERA® SOLUTIONS SHOWCASE Sponsor Activity/Raffle In Tradeshow 2nd FLOOR 5:30 PM – 10:00 PM OPENING NIGHT – RALLY & PARTY Nokia Plaza & Gold Ballroom 6
  8. 8. DAY 2: TUES., MARCH 25 Time Agenda Location 8:00 AM – 5:00 PM REGISTRATION 2nd FLOOR 9:00 AM – 12:00 PM GENERAL SESSION 3rd FLOOR 12:00 PM – 5:00 PM 1:1 COACHING SESSIONS In Tradeshow 2nd FLOOR 12:00 PM – 5:00 PM ERA® SOLUTIONS SHOWCASE Tradeshow 2nd FLOOR 1:30 PM – 5:00 PM EDUCATION SESSIONS Various 8:00 PM – 11:00 PM INTERNATIONAL CONTINGENT PARTY TBD 7
  9. 9. DAY 3: WED., MARCH 26 Time Agenda Location 9:00 AM – 5:00 PM REGISTRATION 2nd FLOOR 9:00 AM – 12:00 PM GENERAL SESSION 3rd FLOOR 12:00 PM – 5:00 PM 1:1 COACHING SESSIONS In Tradeshow 2nd FLOOR 11:45 AM – 5:00 PM ERA® SOLUTIONS SHOWCASE Tradeshow 2nd FLOOR 5:00 PM – 9:00 PM SPONSOR MOVE OUT Tradeshow 2nd FLOOR 1:00 PM – 4:30 PM EDUCATION SESSIONS Various 7:00 PM – 8:00 PM TOP AGENT RECEPTION TBD 8:00 PM – 11:00 PM CLOSING NIGHT PARTY: Champagne & Cupcakes Themed TBD 8
  10. 10. BIRDS EYE: ERA® SOLUTIONS SHOWCASE Classrooms ERA® Solutions Showcase Classrooms Classrooms 9
  11. 11. DETAILS: ERA® SOLUTIONS SHOWCASE Classrooms ERA Brand Booth TRAFFIC FLOW Concessions at the end of the tradeshow Collaboration Stations Down the Hallway (highboys) Lounge Areas 6’ Sponsor Tables TRAFFIC FLOW 10
  12. 12. LAYOUT: TRADESHOW CONCEPTS Brand / Broker Consulting Area Agent HotSpots Collaboration Stations 11
  13. 13. EXPOSURE OPPORTUNITIES • Opening Night Party & Rally in Nokia Plaza • Top Agent Reception • International Contingent Party • Signature Branded Cocktail During Opening Night Party • Video Testimonial Rooms • General Session Walk-in / Walk-out Screens • Champagne & Cupcake Closing Night Party • Swag Bag Giveaway 12
  14. 14. SPONSOR PACKAGES Benefits: S: P:  (1) Handout/giveaway in registration bags S+:  (1) Sponsor space (electrical & internet NOT included; table top exhibit – 1 six foot table and 2 chairs provided)    (2) Registration Packages    Preferred tradeshow placement  Signage recognition throughout conference space  Sponsor graphic signage board at registration   (2) Tickets to Opening & Closing Night Parties   Conference registration website banner  Logo on General Session Walk In / Walk Out Screens  Logo in conference app (ConnectERA)   Profile in conference app (ConnectERA)   Rotating banner creative in conference app (ConnectERA)  Logo on “register early” communications (depending on when sponsor commits to sponsorships)  Conduct education breakout session for broker or agent  (30 minutes; LIMIT EIGHT; Mon., March 24 | 1:00 – 5:00 p.m.) Showcase: Showcase Plus: Premier: Gold (Premier + Lanyards): $2,850 $3,850 $7,500 $13,000 (1 sponsor only) 13
  15. 15. A LA CARTE OPPORTUNITIES Video Testimonials ($3,000)  Swag Giveaway ($0) Capture your brand’s biggest ERA broker or agent ambassadors with video testimonials. Professional videographer and schedule Participate in the ERA® Showcase Solutions’ sponsor giveaway on Mon., March 24 from 45:30pm. Item minimum value of $25. UNLIMITED. coordination provided; raw footage only. LIMITED AVAILABILITY. Hotel Room Key Sponsor ($3,500) Signature Cocktail ($1,500) 1 signature drink (your brand’s color) to be served during opening or closing night party with a fun LED –lighted drink accessory, branded with your logo. LIMIT TWO. ONLY 1 LEFT! Nokia Plaza Sponsor ($1,200) 6’ Vinyl banner on bike racks surrounding pep rally in the heart of LA Live; logo on red carpet step and repeat wall (.eps file); jumbotron exposure. LIMITED AVAILABILITY. Digital Signage Sponsor ($3,500) Enjoy the digital freedom at L.A. Live with digital signage registration for two, signage at @ JW Marriott; ability to provide giveaways. LIMIT THREE. Registration Bag ($2,500) Your logo and message will be displayed prominently on the conference registration bags, including a flyer inside the bags. Sponsor to provide bags. Brand to approve bags. LIMIT ONE. Your logo will be displayed prominently on every JW Marriott key for conference attendees. LIMIT ONE. Networking Tickets ($1,000) Offered in increments of 100, hand out drink tickets to customers during tradeshow hours. Redeemable at the Opening and Closing Night Parties. UNLIMITED. Lanyard & Pocket Agenda Sponsor ($15,000) Your logo, and only your logo, will be featured on the lanyards each and every conference attendee wears throughout our time in Los Angeles. LIMIT ONE. Takeover Party Sponsor ($5,000) Choose ONE PARTY to brand with your logo and colors via signage and gobos:  ERA International Contingent Party on Tues., March 25  Top Agent Reception on Wed., March 26; or,  Closing Night Party on Wed., March 26 LIMIT THREE. 14
  16. 16. EXPERIENCE: IBC 2014 Experience, the new ERA® IBC #ERALiveAt …  Access to the customers that produce  Digital conversation to build relationships  Social platform to showcase your value  1:1 opportunity to turn leads into relationships 15
  17. 17. HOTEL ACCOMODATIONS*: • Sheraton Los Angeles 711 South Hope St. | (213) 488-3500 • The Westin Bonaventure 404 South Figueroa St. | (213) 624-1000 • Standard Hotel 550 South Flower St. | (213) 892-8080 • Millennium Biltmore 506 South Grand Ave. | (213) 624-1011 • Omni Los Angeles 251 South Olive St. | (213) 617-3300 • (click the map – it’s interactive!) The LA Hotel Downtown 333 South Figueroa St. | (213) 617-1133 Move-in: Sunday, March 23 from 1:00 – 5:00 p.m. Move-out: Wednesday, March 26 from 5:00 – 9:00 p.m. (note: the Closing Night Party is this night; recommended departure date is Thursday, March 27) *ERA® does not have room blocks at these hotels 16
  18. 18. CONTACT: Ashley Kinder Manager, Customer Engagement 973.407.5829 REGISTER: Click here for the Online Sponsor Registration site! 17
  19. 19. SPONSOR RULES & REGULATIONS DEFAULT OCCUPANCY Any exhibitor failing to occupy space contracted for in a timely manner is not relieved of the obligation of paying the full rental price for such space, and ERA Franchise Systems LLC management has the right to use such space as it sees fit to eliminate blank space in the exhibit, if such sponsor space is not occupied by the exhibitor four hours prior to the start of the exhibit. RELOCATION OF EXHIBITS ERA Franchise Systems LLC reserves the right to alter location of exhibits as shown on the official floor plan, if deemed advisable, in the best interest of the Exposition. FLOOR PLAN All exhibit space is marked on the floor plan, which is available to all exhibitors. The dimensions of the exhibit spaces are believed to be accurate but are not warranted. NO EXHIBITS OUTSIDE OF EXPOSITION No exhibitor participating in this Exposition will be permitted to exhibit in a hotel room at or near the Exposition, or outside of the exhibit hall, while in attendance at the Exposition. STANDARD IN-LINE EXHIBITS No construction may extend more than five feet out from the back wall, which is eight feet (8') high. NOTE: This applies to construction that is part of the sponsor space and not to products to be exhibited. In no case may a space: extend more than five feet (5') out from the back wall eight feet (8') high, exceed the dimensions of the space rented (e.g. 8' x 10', 10' x 10', etc.). PERIMETER IN-LINE EXHIBITS must abide by all rules pertaining to in-line exhibits with the exception of the height of the back wall, which may exceed up to twelve feet (12'). All rented floor space must be covered, i.e., carpet/tile. FREE-FORM OR ISLAND EXHIBIT GUIDELINES “Free-form” or island exhibits consisting of four or more sponsor spaces are intended to offer unusual flexibility within a given area; therefore, such spaces may be sixteen feet (16') in height, whether a tower, pylon, or second story, regardless of whether people will occupy the upper area or not. Drawings must be signed or stamped by a reviewing structural engineer indicating that the structure design is properly engineered for its proposed use. The second story of a two-story display equipped with one staircase will be limited to an occupant load of nine persons. An occupant load sign will be required. Drawings are to be available for inspection by GES, installation/ dismantling contractor, and exhibitor authority during the time the exhibit is being erected, exhibited and dismantled at the site. The foregoing depicts almost any situation. If your exhibit plans are not defined by these examples, contact GES for clarification. GES will not approve unsafe exhibit construction, or any which encroach upon the aisles or other exhibit area, or obstruct the visibility of other exhibitors. All space dividers must be finished on both sides unless the neighboring exhibitor agrees to decorate the area exposed to this space. All rented floor space must be covered, i.e., carpet/tile. SPACE RESTRICTIONS Exhibits must be con-fined to the exact space allocated. Circulars, pub-lications, advertising matter and all promotional giveaways may be distributed within sponsor space only. Signs, rails, etc., will not be permitted to intrude into or over aisles. POSITIONING OF EQUIPMENT WITH RELA-TION TO AISLE Machines or equipment operated or demonstrated at any time during show hours shall be placed so that no portion is closer than twelve inches (12") to an aisle unless prior permission is obtained. Exhibi-tors must agree to display their exhibits so as not to obstruct the general view or to hide other exhibits. QUALITY STANDARD OF EXHIBIT MERCHAN-DISE ERA Franchise Systems LLC reserves the right to remove any exhibitor where its products or merchandise does not meet with the stan-dards of ERA events. NOISE Public address, sound producing or amplifying devices which project sound beyond the exhibitor’s space, or excessive operating noise that distracts neighboring exhibits, are expressly prohibited. ERA Franchise Systems LLC reserves the right to restrict exhibits which, because of noise or for any other reason, become objectionable or which may detract from the general character of the Exposition. HELIUM BALLOONS Helium balloons are not permitted in the Exhibition Hall. VEHICLES May not be displayed without the prior written approval of the Public Safety Department. All cars, trucks, or other type of fuel powered engines on display must have the smallest possible amount of fuel (not more than one-eighth tank; enough to drive into the building and drive out safely). The gas cap must be a locking type or sealed by tape; batteries must be disconnected while on display. One key to the vehicle on display must remain in the sponsor space at all times, so that the vehicle may be moved in the event of fire. Vehicles may not be started, ran or moved during event hours. Privately owned vehicles are NOT allowed to drive on to the exhibit floor to unload or load. Access to the exhibit floor for tractor trailer trucks, cranes, etc., must be arranged in advance through the show’s Official Drayage Contractor. SIGNS Only signs which are a part of and supported by a freestanding structure may be utilized for exhibitor identification or promotion for inline and peninsula spaces. Island spaces may hang signs from the ceiling, not to exceed 16 feet in height. EXHIBIT SPACESET UP ERA Franchise Systems LLC will furnish to all exhibitors who do not have specially built displays, a sponsor space background consisting of flame-proof drapery fabric to a height of eight feet (8') above the floor, draped side rails 18 which will be three feet (3') high, and a sign with exhibitor’s name and space number.
  20. 20. SAFETY GUARDS AND PROTECTION Confer-ence guests must be properly protected from injury. Any piece of machinery on display that has movable parts must have adequate safeguards to protect the public from injury, throughout the exhibit period. INSTALLATION AND DISMANTLING The exhibit space will be available for installation by the exhibitors at a date and time to be made known in advance. Exhibits cannot be dismantled before the conclusion of the show. It is the duty and responsibility of each exhibitor to have his exhibit completely installed in the sponsor space area before the opening of the Exposition and to dismantle and remove his exhibit after the close of the Exposition by the deadline set by ERA Franchise Systems LLC. GUARD SERVICE/RISK OF LOSS ERA Fran-chise Systems LLC will provide unarmed, independent guard service when the Exposi-tion is closed. Beyond this, ERA Franchise Systems LLC, its subsidiaries, and its respec-tive officers, employees, agents, affiliates and the exposition site, separately or collectively, cannot accept responsibility for any damage to or for the loss or destruction of an exhibit, or for the property of an exhibitor, his agents, contractors or employees either from fire, theft or accidents or other causes, or injury, to any person resulting from any cause, all claims for any such loss, damage or injury, being waived by the exhibitor. LIABILITY AND INSURANCE Neither ERA Franchise Systems LLC, its subsidiaries, nor any of the officers, employees, agents, contractors and affiliates of such entities, nor GES, nor the owners, management company, employees or representatives of the J.W. Marriott will be responsible for any injury, loss or damage that may occur to the exhibitor or to the exhibitor’s employees or property, prior, during, or subsequent to the period covered by the exhibit. The exhibitor expressly releases the foregoing persons and entities from, and agrees to indemnify the same against any and all claims for such loss, damage, or injury, arising from the negligent or willful acts or omissions of the exhibitor and its employees, agents, contractors, and invitees. At the request of ERA Franchise Systems LLC or GES, the exhibitor will promptly provide to ERA Franchise Systems LLC a certificate of insurance showing that exhibitor has obtained for the duration of the exposition comprehensive general liability insurance covering exhibitor’s liability arising in connection with the exposition, naming ERA Franchise Systems LLC, GES and the J.W. Marriott as additional insureds, having a single limit per occurrence of not less than $1,000,000, and providing for at least 10 days prior notice to ERA Franchise Systems LLC of cancellation, termination or non-renewal. Such coverage shall be in force and effect at all times during the exposition and exhibitor shall deliver such certificate, if requested, at least 82 hours prior to the beginning of the set-up period. ERA Franchise Systems LLC may cancel this contract with exhibitor and retain all fees paid if exhibitor fails to deliver such certificate in a timely manner, or if such insurance coverage is not maintained during the entire exposition, including the set-up and removal periods. PROTECTION OF BUILDING Nothing should be posted on, tacked, nailed or screwed, or otherwise attached to columns, walls, floors or other parts of the building or furniture. Whatever is necessary to protect the building, equipment, or furniture properly will be at the expense of the exhibitor. Exhibitors are liable for the costs of repairing any damage they cause to the exhibit hall property, and any consequential damages arising from such damage. Machinery in operation: Drip pans and scrape buckets should be provided to keep lubricants, excess material, etc., from staining the floor. FIRE, SAFETY AND HEALTH The exhibitor assumes all responsibility for compliance with local, city and state ordinances and regulations covering fire safety and health. All exhibit equipment and materials will be reasonably located within the space and protected by safety guards and devices where necessary. Only fireproof materials should be used in displays and the exhibitor will take the necessary fire precautions. REGISTRATION OF VISITORS ERA Franchise Systems LLC shall have sole control over admission policies at all times. All persons visiting the conference session rooms and the exhibit area as well as exhibitor personnel shall be required to register and wear an appropriate badge while in attendance. ERA Franchise Systems LLC may exclude any person not wearing the appropriate badge. OFFICIAL SERVICE CONTRACTOR To assure orderly and efficient installation, operation and removal of the displays, and to minimize confusion by the presence or solicitation of unknown or unqualified firms, GES has designated an official service contractor. As such, GES holds this firm responsible for quality service, fair prices, and is prepared to intercede on behalf of an exhibitor in the event of faulty work or unfair charges. However, an exhibitor is free to use its own display house. An outside contractor to set-up and dismantle the exhibit must submit its requests, in writing, to GES and list the names of all display company representatives working in the exhibit area along with the proof of liability insurance satisfactory to GES. PERSONS CONNECTED WITH NON-EXHIBITING CONCERNS Are prohibited from any dealing, exhibiting or soliciting within the exhibit area. Exhibitors are urged to immediately report violations of this latter rule to the Exhibit Manager. AMENDMENT TO RULES Any and all matters or questions not specifically covered by the preceding Rules and Regulations shall be subject solely to the decision of ERA Franchise Systems LLC and GES. These Rules and Regulations may be amended without prior notice, at any time by ERA Franchise Systems LLC or GES. All amendments so made shall be binding on the exhibitors equally with the foregoing Rules and Regulations. FAILURE TO HOLD EXPOSITION Should any contingency prevent holding of the Exposition, ERA Franchise Systems LLC may retain such part of exhibitor’s rental as shall be required to pay for expenses incurred up to the time such contingency shall have occurred. The exhibitor waives all claims for damage or recovery of payments made except the return of the prorated amount paid for exhibit space less expenses so incurred by ERA Franchise Systems LLC and GES. 19