January 30, 2011<br />Attendance<br /><ul><li>All Present</li></ul>Updates:<br /><ul><li>Key Initiatives
Architects & Designers
Have contacts
Will be reaching out this week
Plumbers & Contractors
Research almost complete
Will Try to find a contact
Trade Customers at Counter Level
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Capstone meeting recap jan 30

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Capstone meeting recap jan 30

  1. 1. January 30, 2011<br />Attendance<br /><ul><li>All Present</li></ul>Updates:<br /><ul><li>Key Initiatives
  2. 2. Architects & Designers
  3. 3. Have contacts
  4. 4. Will be reaching out this week
  5. 5. Plumbers & Contractors
  6. 6. Research almost complete
  7. 7. Will Try to find a contact
  8. 8. Trade Customers at Counter Level
  9. 9. Made 2 visits to date
  10. 10. Talked with store professionals
  11. 11. Rescoped to a SWOT analysis only
  12. 12. Not a lot of information to be gathered
  13. 13. Costco
  14. 14. Continue to research sales figures
  15. 15. Rescopted to a SWOT analysis only
  16. 16. Marketing Mix
  17. 17. Website Structure in progress
  18. 18. Trade Show Matrix almost completed
  19. 19. Non-profit partnership and Marketing in progress
  20. 20. Social Media
  21. 21. End User information has been gathered
  22. 22. Need to compile matrix
  23. 23. Materials Identified for Research Analysis
  24. 24. At the beginning of this piece</li></ul>Revision to Project Scope:<br /><ul><li>Marketing Mix (Pieces to be Covered)
  25. 25. Website Structure
  26. 26. Trade Show Matrix
  27. 27. Non-Profit Partnerships/How they market it
  28. 28. Social Media (Expanded Areas)
  29. 29. Research analysis on Social Media
  30. 30. Professionals
  31. 31. Plumbers/Contractors
  32. 32. Architects/Designers
  33. 33. Tradeshows
  34. 34. What sights are they using
  35. 35. Conversations they are involved in
  36. 36. Corporate Level
  37. 37. Any Industry
  38. 38. What Sights are they on
  39. 39. How are they using Social Media
  40. 40. Key Initiatives
  41. 41. Architects & Designers
  42. 42. Plumbers & Contractors
  43. 43. Trade Customers at Counter Level
  44. 44. Reduced to a SWOT Analysis only
  45. 45. Costco
  46. 46. Reduced to a SWOT Analysis only</li></ul>Reassignments:<br /><ul><li>Alex – Finish scaled down Marketing Mix
  47. 47. Add Social Media Professionals - Tradeshows
  48. 48. Kimberly – Finish Trade Customers & Architects & Designers
  49. 49. Add Social Media Professionals – Architects & Designers
  50. 50. Andrew – Finish Plumbers & Contractors & Costco
  51. 51. Add Social Media Professionals – Plumbers & Contractors
  52. 52. Jeff – No longer will handle Marketing Mix
  53. 53. Replaced with Social Media – Corporate Level
  54. 54. Dominick – Social Media
  55. 55. Specifically handling research analysis of Social Media
  56. 56. Summarizing information from the end user aspect
  57. 57. Irina – Social Media
  58. 58. Specifically handling research analysis of Social Media
  59. 59. Summarizing information from the end user aspect</li></ul>Next Steps<br /><ul><li>Revise Project Scope (Kimberly)
  60. 60. Preliminary by Friday 2/4/11
  61. 61. Revised Add’l Research Completed – 2/11/11
  62. 62. Additional Research around new assignments (All)
  63. 63. Overlapping Areas
  64. 64. Trade Shows – Marketing Mix and Key Initiatives
  65. 65. Key Initiatives with Social Media
  66. 66. Coordinate b/w members</li></ul>Next Meeting<br /><ul><li>Wednesday, February 2nd
  67. 67. Irina out of town on business
  68. 68. Kimberly – potentially late due to month end close
  69. 69. Weekend of February 5th & 6th
  70. 70. May meet Saturday or Sunday (TBD Wednesday)
  71. 71. Based on assignment for Dr. T’s assignment </li></ul>January 19, 2011<br />Presentation<br />Background<br />Purpose of Project<br />How we are accomplishing the objective of the project<br />Show the findings so far<br />Next steps<br />Presentation will be 30 minutes<br />January 15, 2011<br />Attendance<br /><ul><li>Kimberly
  72. 72. Irina
  73. 73. Dominick
  74. 74. Jeff
  75. 75. Alex
  76. 76. Andrew is on vacation</li></ul>Misc Information<br /><ul><li>Meeting with Angela on Thursday, 6:30 at school
  77. 77. Invited Ruben – follow up email by Kimberly
  78. 78. Mid Project Presentation
  79. 79. February 2011
  80. 80. Outline of what is required</li></ul>Marketing<br /><ul><li>Focus this week.
  81. 81. Visiting stores.
  82. 82. Need to get login from Angela on Trade Associations sties – Jeff sent request</li></ul>Social Media<br /><ul><li>Identified Social Links
  83. 83. In process of narrowing down list
  84. 84. Communication with specific competitors
  85. 85. Conversation
  86. 86. How fast are they responding?
  87. 87. Do they maintain contact
  88. 88. What is the end result?
  89. 89. Doing this for 2 weeks, 5 companies per week
  90. 90. Website structure of competitors and main messages – being handling with Marketing
  91. 91. Online distributors</li></ul>Key Initiatives<br /><ul><li>Visits this Friday
  92. 92. Online research at a dead end
  93. 93. Finish work on questions to ask
  94. 94. Need references for Architects and Designers</li></ul>January 9, 2011<br />Weekly Update Meeting<br />Attendance<br /><ul><li>Andrew
  95. 95. Kimberly</li></ul>Outline<br /><ul><li>Angela responded to my question on Architects & Designers: it was as I originally thought, the ones purchasing the products. No changes needed for my outline.</li></ul>Google Calendar<br /><ul><li>https://www.google.com/accounts/Login
  96. 96. email: hahn_k@bellsouth.net
  97. 97. password: AdminMBA
  98. 98. Class schedule and capstone meetings will be kept</li></ul>Professional Websites for Plumbers & Contractors/Architects & Designers:<br /><ul><li>Grohe
  99. 99. http://www.groheamerica.com/p/25_8176.html
  100. 100. KOHLER
  101. 101. http://kohlerpro.kohlerco.com/irj/portal/pro/
  102. 102. Hansgrohe:
  103. 103. http://www.hansgrohe-usa.com/us_en/131329.htm</li></ul>Trade Shows/Partners<br /><ul><li>KOHLER
  104. 104. 2011 IBS: International Builders Show
  105. 105. ISH Frankfurt
  106. 106. Kitchen & Bath Industry Show
  107. 107. Grohe
  108. 108. imm Cologne
  109. 109. LivingKitchen
  110. 110. Hansgrohe Trade Partners</li></ul>NKBA- National Kitchen and Bath Association<br />DPHA- Decorative Plumbing and Hardware Association<br />WaterSense- Partnered program sponsorship with US Environmental Protection Agency<br />ASID- American Society of Interior Designers<br />AIA- American Institute of Architects<br />PHCC- Plumbing, Heating, Cooling Contractors Association<br />NARI- National Association of the Remodeling Industry<br />Follow Up Items<br />Andrew <br />Email Angela about Costco and log in information for their professional website<br />Kimberly<br />Gant Chart – waiting for Prof Teasley’s syllabus<br />Jeff<br />Set up follow up meeting with Angela<br />January 6, 2011<br />Outline Review with Ruben Boling<br />Follow Up Item<br /><ul><li>Kimberly
  111. 111. Architects & Designers – which group, designer the product or purchasing the product
  112. 112. Andrew
  113. 113. Costco</li></ul>December 18, 2010 Meeting Recap<br /><ul><li>First Step of Project – Outline
  114. 114. Need man hours and due dates
  115. 115. Detail – as needed
  116. 116. Include who will be handling each piece
  117. 117. Next Meeting – January 2nd
  118. 118. At the Starbucks across from the Avenues – 6PM
  119. 119. Review Outlines prior to meeting with Ruben
  120. 120. Present the outline to Ruben
  121. 121. January 4th or January 6th
  122. 122. Kimberly to follow up
  123. 123. Meeting with Angela at Hansgrohe
  124. 124. Tentative for Thursday January 13, 2011
  125. 125. Jeff to follow up
  126. 126. Will meet at School after work
  127. 127. Capstone Committee – Interim Presentation
  128. 128. Saturday February 12, 2011
  129. 129. For the Capstone Committee
  130. 130. Questions will be asked
  131. 131. Baseline for our progress/direction
  132. 132. Weekly Meetings
  133. 133. Every Sunday, starting January 9th
  134. 134. 3PM at School
  135. 135. Present update on project – summary
  136. 136. All need to be involved
  137. 137. Discuss problems/issues that have arisen
  138. 138. Meeting with Advisors
  139. 139. 5 meetings on Wednesday nights
  140. 140. Dates to be determined
  141. 141. 2 or 3 nights prior to February 12th presentation
  142. 142. Bi-Monthly Updates
  143. 143. Everyone needs to send to me
  144. 144. I will compile and forward to Ruben
  145. 145. First Update will be need January 16th, then every 2 weeks
  146. 146. Spring Break – March
  147. 147. Dates to be determined
  148. 148. Both class nights will be used to work on Capstone
  149. 149. At this point we should be compiling paper
  150. 150. Capstone Requirements – Final Presentation
  151. 151. All will need to present
  152. 152. Questions will be asked of all group members
  153. 153. Presentation will be in front of Dean, Capstone Committee & Hansgrohe
  154. 154. Angela Hoggan (Hansgrohe Representative) will use the information/present to president of Hansgrohe
  155. 155. Required to pass program
  156. 156. Meeting with Hansgrohe
  157. 157. See Jeff or myself if you still have questions
  158. 158. Find out about their competitors
  159. 159. Grohe and Kohler for Marketing Mix & Initiatives
  160. 160. Grohe & Kohler, plus other competitors for Social Media
  161. 161. American Standard, Peerless, Delta, etc
  162. 162. No analysis needed – need facts
  163. 163. All pieces will require a SWOT analysis
  164. 164. Angela is the sole contact for all pieces of our project
  165. 165. Run any questions by Jeff or myself prior to sending to her
  166. 166. Contact Information for Angela
  167. 167. Phone – 678 762 6932
  168. 168. Email – angela.hoggan@hansgrohe.com
  169. 169. Contact Information for Ruben Boling
  170. 170. Phone Numbers
  171. 171. 706 864 1614 – office
  172. 172. 770 365 4767 - cell
  173. 173. Email – rboling@northgeorgia.edu

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