The presentation that accompanies chapter 1 of Internet Marketing:Integrating Online and Offline Strategies. Adopters of the text receive access to the remainder of the chapter PPTs and the Instructors Manual.
Clip art + questions suggests an interactive opportunity.If this doesn’t fit your style, you can hide or delete the slide.
Or if you’d like a comparison, this 2 minute video from a Q&A session with Eric Schmidt is old (2007) but remarkably prescient.http://www.youtube.com/watch?v=T0QJmmdw3b0
If you want to include numbers or expand this table, download the report fromhttp://www.jivesoftware.com/resources/whitepapers/access-social-business-results See page 9.You may have to go back from this link and register.
There are more statistics at http://www.thecloudinfographic.com/2011/11/07/the-cloud-revolution.html
Salesforce.com usually has one or more good product demos worth playing in class, as is the case with the “See What the Cloud Can Do” shown here.
Internet World Stats http://internetworldstats.com/ keeps this chart updated and has the most recent stats by geography that are available from a single source.
The International Telecommunication Union has a statistics page that aggregates statistics from all over the world and is kept updated.http://www.itu.int/ITU-D/ict/index.html
The Pew Internet project http://www.pewinternet.org/ has a trends page where you will find updates to this chart and other key statistics for the US Internet population. http://www.pewinternet.org/Home/Static%20Pages/Trend%20Data.aspxFor similar statistics by country in Europe seehttp://www.iabeurope.eu/knowledge-bank/country-specific-information.aspxI don’t know of an entirely parallel site for Asia/Pacific but this site aggregates data and blog posts by countryhttp://www.digitalmarket.asia/topics/countries/country-australianz/
There are a lot of places to find recent estimates of online marketing spending, including a search for the specific data item you’d like but eMarketer has many of them quickly and in charts that are easily usable in your PPT. Do save charts that you like, because they are only public for 30 days. Marketing Charts is another good place to search for specific data that you’d like to include.Sites that specialize in ad spending data includehttp://adage.com/datacenter/http://www.iab.net/insights_research/industry_data_and_landscapeeMarketer, Marketing Sherpa and Nielsen produce reports.Borrell Associates is the best single source for data on advertising in local markets. http://www.borrellassociates.com/index.php A lot of this data is locked away in paid reports, but there are executive summaries and stories posted on their blog.
A good site to visit on general principles http://www.charitywater.org/ You can use it to make the best practices principles, or to look at excellent use of rich media, or an engaging site in general. This is a good time to start pointing out the connect with/Like options and the variety of ways people can contact Charity:water. There is a link for their blog at the bottom of the page. Students should be paying attention to multiple channels from the beginning.
The points of control map is interesting. You might go to it live after either the Web 2.0 or 3.0 slides.
You may not want to do these links live if you use the salesforce.com demo in the classroom. It makes a good assignment and classroom discussion if you want to assign it in advance.
Chapter 1 Integrating Internet Marketing into the Marketing Communications Mix