Increasing Retention by Customizing Lesson Plans

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Understanding the importance of customizing lessons and how it affects teacher retention.

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Increasing Retention by Customizing Lesson Plans

  1. 1. Increasing Retention by Customizing Lesson Plans Monet Payne Community Manager TakeLessons.com
  2. 2. Topics to Be Covered <ul><li>So you just received a new student… </li></ul><ul><li>The Customized Lesson Plan </li></ul><ul><li>How are students placed? </li></ul><ul><li>Become a Chameleon: Adapt! </li></ul><ul><li>The Strategy: Ask, Listen, Apply </li></ul><ul><li>Following Through </li></ul><ul><li>Surprising Statistics </li></ul>
  3. 3. Welcome (back)! <ul><li>Singing and acting professionally for 12 yrs </li></ul><ul><li>Teaching voice for 7 yrs </li></ul><ul><li>Trained in multiple instruments </li></ul><ul><li>High School level music/voice director multiple productions </li></ul><ul><li>Rehearsal accompanist </li></ul><ul><li>Co-founder and President of StudentNATS San Diego </li></ul><ul><li>Bachelors in Music </li></ul><ul><li>TakeLessons Community Manager and Student Counselor </li></ul>
  4. 4. So you just received a new student… <ul><li>The scenario: </li></ul><ul><ul><li>Your new student wants to learn music that does not reflect your personal taste/training </li></ul></ul><ul><ul><li>Now what? </li></ul></ul><ul><ul><li>Time to do some research! </li></ul></ul>
  5. 5. The TakeLessons Service <ul><li>Tools to help you address your students’ needs </li></ul><ul><ul><li>Student questionnaire </li></ul></ul><ul><ul><li>Goal setting feature </li></ul></ul><ul><ul><li>Student Counselors in sales to point students toward teachers with similar interests </li></ul></ul><ul><ul><li>Teacher forums so that you can share your teaching concerns and ideas with peers </li></ul></ul><ul><ul><li>Support Counselors to communicate with students when challenging scenarios arise </li></ul></ul>
  6. 6. The Customized Lesson Plan <ul><li>One of our biggest selling points </li></ul><ul><li>Students feel confident in their decision to choose our company, knowing that our teachers will not try to make them “fit into a box” </li></ul><ul><li>Music is about self expression </li></ul><ul><li>Your job: find a balance between working on the familiar and challenging the student with unfamiliar repertoire and styles </li></ul>
  7. 7. How are students placed? <ul><li>15% of Students/parents book online without our recommendation </li></ul><ul><li>40% Students/parents contact us via phone or email with a specific teacher in mind after viewing profiles online </li></ul><ul><li>45% Student/parents call in without doing prior research and a Student Counselor makes their best recommendation </li></ul><ul><ul><li>You may be the “best match” in the area, regardless of experience in the genre that the student would like to learn </li></ul></ul><ul><ul><ul><li>Schedules might sync best </li></ul></ul></ul><ul><ul><ul><li>The closest teacher </li></ul></ul></ul><ul><ul><ul><li>In studio vs. in home preference </li></ul></ul></ul>
  8. 8. Be like a Chameleon: Adapt!
  9. 9. Be like a Chameleon: Adapt! <ul><li>Utilize the first call and questionnaire </li></ul><ul><li>Make a great first impression - 70% of the opinion is influenced by the tone of the voice and 30% depends on the words one speaks </li></ul><ul><ul><li>Get excited! </li></ul></ul><ul><ul><li>Be personable and professional </li></ul></ul><ul><li>Ask questions in regard to the questionnaire – find out as much as possible to give you a head start </li></ul><ul><li>A great first call sets up a great first lesson and longevity with the student </li></ul>
  10. 10. Be like a Chameleon: Adapt! <ul><li>Our Duty as Teachers </li></ul><ul><li>To serve our students’ needs </li></ul><ul><li>Be the CEO of teaching – strive for excellence </li></ul><ul><li>Take advantage of your resources </li></ul><ul><li>If you need help, ask! </li></ul>
  11. 11. The Strategy: Ask, Listen, Apply <ul><li>Ask </li></ul><ul><li>Have the student bring you a mix CD of some of their favorite artists </li></ul><ul><li>Is there a common theme? </li></ul><ul><li>Ask them what they like about their favorites, who do they look up to, and why? </li></ul>
  12. 12. The Strategy: Ask, Listen, Apply <ul><li>Listen </li></ul><ul><li>Treat your new task as you would if your teacher assigned you a new piece of music </li></ul><ul><li>Become familiar with the genre/specific work that you choose for them </li></ul><ul><ul><li>Listen to it </li></ul></ul><ul><ul><li>Go to the library </li></ul></ul><ul><ul><li>Check the local music store for ideas </li></ul></ul><ul><ul><li>Use the internet – the resources are endless! </li></ul></ul><ul><ul><ul><li>Youtube – watch performances </li></ul></ul></ul><ul><ul><ul><li>Amazon – purchase music books </li></ul></ul></ul>
  13. 13. The Strategy: Ask, Listen, Apply <ul><li>Apply </li></ul><ul><li>Assign music that is appropriate </li></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Level of experience </li></ul></ul><ul><ul><li>Style of interest </li></ul></ul><ul><li>If they’ve taken lessons before (or sing/play on their own), it’s helpful to have them bring in a piece that they already know to better assess their current abilities </li></ul><ul><ul><li>This may affect your initial choice of repertoire </li></ul></ul>
  14. 14. Example of Student Feedback <ul><li>Teacher didn't customized lesson plan </li></ul><ul><li>“ I completed a lot of the pre work to describe what I was looking for and the first session just seemed to jump into a generic intro that wasn't personalized. The lesson felt unprepared, wasn't well thought out and didn't take into consideration what I completed in my file that I wanted to focus on. I'm not so sure she prepared properly for my session, as if she didn't read any of my info. I think she wrote 2 sentences on my site which gave indication she either didn't have anything else to say, or the time to say it.” </li></ul>
  15. 15. Following Through <ul><li>Utilize the lesson journals </li></ul><ul><ul><li>Notating what repertoire you worked on and what to work on for next time </li></ul></ul><ul><ul><li>This helps parents make sure that students are practicing and gives them specific tasks </li></ul></ul><ul><ul><li>Reminds students that they’re improving and gives parents an idea of where their money is going </li></ul></ul><ul><li>Be realistic with parents/student about expectations </li></ul><ul><ul><li>Whether the student is 6 or 60, he/she will not sound like Beyonce or be able to shred on the guitar overnight </li></ul></ul><ul><ul><li>Communicate </li></ul></ul><ul><li>Set goals </li></ul><ul><ul><li>What does the student/parent want out of the lessons? </li></ul></ul><ul><ul><li>Go out of your way to provide performance/audition opportunities if desired </li></ul></ul>
  16. 16. Surprising Statistics <ul><li>TakeLessons Survey Report - Retention </li></ul><ul><li>41% of all students who quit were taking singing lessons </li></ul><ul><li>38% of students who cancel do so between month 1 and 3 </li></ul><ul><li>78% of students who cancel are over the age of 24 </li></ul><ul><ul><li>These students are paying for their own musical education - if they don’t think it’s worth the money, they’re not going to continue </li></ul></ul>
  17. 17. Surprising Statistics <ul><li>Why do students quit? </li></ul><ul><li>Too busy = lessons are not a priority anymore </li></ul><ul><li>Motivation = not driven to pursue higher musical growth </li></ul><ul><li>Met goals = not challenged anymore </li></ul><ul><li>4. Teacher didn’t meet expectations </li></ul>
  18. 18. Surprising Statistics <ul><li>Teachers not meeting expectations </li></ul><ul><li>Unprofessional </li></ul><ul><li>Heavy family traffic in and out of studio </li></ul><ul><li>Teacher not available as listed on website </li></ul><ul><li>Lack of teaching experience in specific genres (heavy metal, R&B, etc) </li></ul><ul><li>Teacher canceling lessons </li></ul><ul><li>Not engaging for young student or no goals </li></ul><ul><li>Bi-weekly lessons cut short by other students with weekly schedules </li></ul>
  19. 19. Wrap Up <ul><li>Forum Challenge </li></ul><ul><li>On the teacher forums, there will be 5 sample student questionnaires on our most popular subjects: </li></ul><ul><ul><li>Voice </li></ul></ul><ul><ul><li>Piano </li></ul></ul><ul><ul><li>Guitar </li></ul></ul><ul><ul><li>Drums </li></ul></ul><ul><ul><li>Violin </li></ul></ul><ul><li>How would you design a lesson plan? </li></ul><ul><ul><li>Post your lesson plan for your desired instrument </li></ul></ul><ul><ul><li>Comment on one other teacher’s lesson plan by Monday </li></ul></ul><ul><ul><li>Two teachers who complete both of the above tasks will be randomly selected to win $50 </li></ul></ul><ul><ul><li>http://takelessons.com/forum/teacher-community/teacher-webinars </li></ul></ul><ul><ul><ul><li>Must be logged in to view and post! </li></ul></ul></ul>
  20. 20. Upcoming Webinars <ul><li>Keeping Students Motivated! </li></ul><ul><li>February 24 th at 7:30 am (California time) </li></ul><ul><li>February 25 th at 7:30 am (California time) </li></ul><ul><li>February 25 th at 3:30 pm (California time) </li></ul>
  21. 21. Q&A

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