2. USERS: 812,139,740(↑1.78%)
GLOBAL POPULATION ON FB: 11.62%
Rank Country Users Penetration (%)
1 (-) United States 155,701,780 (-1.08%) 49.75
2 (↑) India 43,497,980 (+5.22%) 03.59
3 (↓) Indonesia 43,060,360 (+3.07%) 18.12
4 (↑) Brazil 37,904,540 (+38.58%) 19.70
5 (↓) Mexico 32,031,340 (+3.36%) 28.51
6 (↓) Turkey 31,247,120 (+0.93%) 41.82
7 (↓) United Kingdom 30,249,340 (-0.71%) 48.55
8 (-) Philippines 27,593,300 (+2.07%) 29.35
9 (-) France 23,597,540 (-8.26%) 36.11
10 (-) Germany 22,600,660 (+2.16%) 27.64
11 (-) Italy 21,297,400 (+1.95%) 35.05
12 (-) Argentina 17,784,380 (+1.15%) 44.33
13 (-) Canada 17,188,260 (+0.44%) 49.67
14 (↑) Spain 15,628,200 (-0.35%) 33.83
15 (↓) Colombia 15,620,240 (-1.13%) 33.69
N/A China 485,340 (-7.97%) 00.04
3. Fastest Growing Apps Fastest Growing Pages
APP/PAGE POSITION No. USERS
APP/PAGE POSITION No. USERS MONTHLY GROWTH
Bingo Island Community 1 182,652
Hidden Chronicles 1 19,700,000 5,900,000
Bingo! 2 628,296
Static HTML: iframe tabs 84,600,000 4,400,000 ón ta bebé?... AQUÍ
2 706,231
TAAA!! 3
Static Iframe Tab 3 47,000,000 3,400,000 BESO BAJO LA LLUVIA
362,420
<3 4
MyCalendar - Birthdays 4 24,500,000 1,900,000 Habbo Hotel 5 155,493
BandPage by RootMusic 30,000,000 1,600,000 Yo también llegue tarde
5 812,704
a clases !! 6
MiCalendario - Cumpleaños 6 13,300,000 1,600,000 Los Amigos son la
504,812
Familia que uno escoge 7
Hosted iFrame - Main 7 1,900,000 1,340,000
Bernard Bear (Official) 8 121,709
Static HTML for Pages 8 5,000,000 1,300,000 tele<3 msn<3 cama<3
celular<3 face<3
Static HTML... [Second Tab] 9,100,000 1,300,000 680,724
9 amigos<3 internet<3 =
VIDA PERFECTA ! <3 9
Static HTML... [Third Tab] 10 4,500,000 900,000
Metin2 PvP 10 132,753
Most Popular Apps (All Time) Most Popular Pages (All Time)
APP/PAGE POSITION PREV. POS. No. USERS APP/PAGE POSITION No. USERS WEEKLY GROWTH
Static HTML: Facebook 1 60,325,917 836,374
84,600,000
iframe tabs 1 1
CityVille 2 2 47,600,000 Texas HoldEm
56,725,611 348,838
Static Iframe Poker
47,000,000 2
Tab 3 8 Eminem 52,104,275 553,364
3
Texas HoldEm
31,800,000 YouTube 4 51,600,359 852,866
Poker 4 6
CastleVille 30,900,000
Rihanna 5 50,527,422 609,091
5 4
BandPage by Lady Gaga 6 47,384,270 376,040
30,000,000
RootMusic 6 10 Shakira 7 45,512,887 629,272
FarmVille 7 5 30,000,000 Michael
44,688,089 457,184
Bing 8 7 25,800,000 Jackson 8
MyCalendar - Family Guy 9 41,538,398 366,933
24,500,000
Birthdays 9 3
Harry Potter 40,353,132 645,603
Microsoft Live 10 X 22,100,000 10
4. News
SOPA Lives On Despite Facebook Opposition
Back in January Facebook joined AOL, eBay, Google, LinkedIn, Mozilla,
Twitter, Yahoo, and Zynga in backing an alternative to SOPA, the Online
Protection and Enforcement of Digital Trade, or OPEN Act. Lamar
Smith is still confident SOPA will pass, though.
Infographic: Generation Y, Employment and Facebook
A new study by Millennial Branding, of over 50 million Facebook data
points from Identified.com, uncovers that people aged 18 to 29
are inadvertently using their profiles as an extension of their
professional personality, even though they are socializing with family
and friends. A great insight into the professional behaviours of Gen-Y
Facebook Becomes #1 in Brazil, Bumping Google’s Orkut
The more eagle-eyed readers among you may have noticed a huge
jump in Facebook use in Brazil in the last month. While a leap of
nearly 40% is an anomaly (probably based on very low usage in Dec),
this report highlights just how popular Facebook has become in Brazil
in the last 12 months.
5. CASE STUDY OF THE MONTH
Schweppes App Scans Facebook to Reveal Your Future
Beverage company Schweppes has launched
the Unexpected Future app that predicts how the year
would pan out for the user through snippets of posts in the
Facebook Timeline format. By analysing your Facebook data,
the app reveals your potential larger-than-life achievements
with grand predictions in categories such as wealth, career,
adventure, romance and fame. It takes you through
Facebook posts that have comments left by friends in your
social network.
The App’s focus on the future represents a repositioning for
Schweppes, who previously targeted their history and Best Practices
longevity as a brand.
• The app selects a small number of your Facebook
friends to include in the futrue-prediction, this encourages
Schweppes are one of the first major brands to make the sharing as the content is relevant and interesting to more
Facebook Timeline an integral part of a campaign and they than just the initial user.
have done so to great effect.
•The ‘unexpected’ premise fits with Schweppes’
messaging, and forms the core creative concept of the
app
•The app directs users to an external site to run the future
simulation. As a rule, people do not like being driven
away from the platform of origin (in this case Facebook) to
participate.
