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Corporate Effectuation Slideshare

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What managers should learn from entrepreneurs

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Corporate Effectuation Slideshare

  1. 1. Effectuation: 5 principles <br />Managers should learn <br />important lessons <br />from entrepreneurs!<br />
  2. 2. How managers can get a better grip on <br />an unpredictable business environment…<br />
  3. 3. A world changing at a breathtaking pace requires the utmost in strategic flexibility and action. <br />
  4. 4. The future is unpredictable as changes have causes we didn’t include in our calculations, or haven’t ever even heard of.<br />?<br />
  5. 5. In this big complex jumble <br />of connections, it’s essential that corporations find new ways of coping with the challenges and remaining successful. <br />
  6. 6. … But how?<br />
  7. 7.
  8. 8. WITH<br />
  9. 9. EFFECTUATION<br />
  10. 10. EFFECTUWHAT??<br />
  11. 11. EFFECTUATION<br />
  12. 12. For over a decade now, my collaborators and I have been working on identifying the learnable and teachable elements of entrepreneurial expertise. Through all those years people have continued to ask me whether we can actually teach entrepreneurship at all. <br />It may be time to put that question to rest and write a fitting epitaph: <br />“Yes – entrepreneurship can be taught.”<br />
  13. 13. Effectuation: 5 principles <br />Managers can learn <br />important lessons <br />from entrepreneurs!<br />
  14. 14. Until quite recently<br />ENTREPRENEURSHIP<br />was taught wrongfully at <br />most universities <br />and business schools<br />( And some sleepyheads still haven’t adopted Effectuation theory…)<br />
  15. 15. Peter F. Drucker was right<br /> when he said…<br />
  16. 16. Effectuation: 5 principles Managers should learn from entrepreneurs<br />
  17. 17. Effectuation: 5 principles Managers should learn from entrepreneurs<br />And now we finally know how<br />expert entrepreneurs do<br />THINK, DECIDE & ACT<br />
  18. 18. Effectuation: 5 principles Managers should learn from entrepreneurs<br />
  19. 19. Effectuation: 5 principles <br />
  20. 20. 1: Bird in hand principle Managers should learn from entrepreneurs<br />
  21. 21. 2: Affordable loss principle Managers should learn from entrepreneurs<br />
  22. 22. 3: Crazy Quilt principle Managers should learn from entrepreneurs<br />
  23. 23. 4: Lemonade principleManagers should learn from entrepreneurs<br />
  24. 24. 5: Pilot in the plane principle Managers should learn from entrepreneurs<br />
  25. 25. Effectuation: 5 principles Managers should learn from entrepreneurs<br />
  26. 26. Effectuation: 5 principles Managers should learn from entrepreneurs<br />Corporate Entrepreneurship<br />is no longer a <br />“contradictioin terminis”<br />
  27. 27. Effectuation: 5 principles Managers should learn from entrepreneurs<br />Corporate EFFECTUATION<br />is a necessity<br />in coping with an <br />unpredictable<br />business environment<br />
  28. 28. Effectuation: 5 principles <br />Managers should learn <br />important lessons <br />from entrepreneurs!<br />
  29. 29. EFFECTUATION<br />
  30. 30. Effectuation: 5 principles <br />Effectuation is NOT<br />an invention<br />or thought of by a great mind<br />
  31. 31. Effectuation: 5 principles <br />Effectuation is also NOT<br />a recipe<br />guaranteeing success…<br />
  32. 32. Effectuation: 5 principles <br />Effectuation does offer<br />CONTROL<br />in an unpredictable <br />Business environment<br />
  33. 33. Effectuation: 5 principles <br />Effectuation does offer<br />INSIGHTS<br />how expert entrepreneurs<br />do cope with uncertainty <br />
  34. 34. Effectuation: 5 principles <br />And Effectuation research shows<br />We had it <br />all wrong!<br />
  35. 35. Effectuation: 5 principles <br />Now you know!<br />It’s up to you!<br />
  36. 36. Effectuation: 5 principles <br />Thomas Blekman is a partner of De Beukelaar Group, dean of Corsendonk College in Belgium (a business school specialized in Renew-all and a branch of De Beukelaar Group), as well as lecturer in Corporate Effectuation and Strategy at Rotterdam School of Management Erasmus University. In other words, he has one foot firmly in daily practice, and the other in solid science. According to Thomas, scientific knowledge can only be useful if it improves results in daily practice. <br />Thomas inspires, facilitates and advises corporations that <br />want to be more enterprising and innovating, and assists <br />in implementing the best steps to effectuate that.<br />thomasblekman@effectuation.nl<br />Mgtbk.nl/npz for the Dutch version of Corporate Effectuation<br />

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